Ryan Horwitz

• Supported development of partnership strategies through research and analysis of market trends.
• Assisted in coordinating meetings with potential partners to foster collaboration opportunities.
• Contributed to the preparation of presentations and materials for partnership proposals.
• Engaged with stakeholders to gather feedback and enhance partnership initiatives.
• Facilitated communication between internal teams and external partners to ensure alignment on goals.
• Identified new potential partners through market research and competitive analysis, contributing to the expansion of the company''s network within targeted industries.
• Learned best practices in managing partner relationships to support organizational objectives.

• Owned top-of-funnel performance from lead sourcing to qualification as the first point of contact and trusted advisor
• Built robust outbound pipeline across multiple verticals within minimal ramp-up time
• Drive 80–90 cold calls per day with structured prospecting and tailored discovery calls
• Book meetings with senior decision-makers by identifying operational inefficiencies
• Leverage tools such as Apollo, HubSpot, Sales Navigator & Notion to optimize sequences and CRM data
• Assisted in developing sales presentations tailored to client needs and industry trends.
• Collaborated with marketing team to create compelling promotional materials.
• Conducted thorough analysis of competitors'' offerings, identifying gaps where our solutions could provide additional value.
• Participated in ongoing professional development initiatives, expanding knowledge of best practices in business development strategies and tactics.
• Participated in client meetings, effectively communicating value propositions and solutions.
• Implemented CRM systems to streamline sales processes, enhancing team efficiency and productivity.

• Conducted industry research to uncover trends and inform prospecting and pitch strategy
• Built relationships with C-level executives to position Marcus Evans as a strategic partner
• Developed persuasive pitch decks to align offerings with client challenges
• Generated sales leads through cold calls, LinkedIn, and email outreach; drove sales conversions
• Collaborated cross-functionally to ensure service alignment with market needs
• Tracked KPIs and performance data to drive continuous sales improvement
• Adapted quickly to changing priorities, demonstrating flexibility in a dynamic sales environment.
• Refined sales pitch techniques based on ongoing evaluation of results, continuously adapting and improving for optimal outcomes.

Specialized in the Merchandising part of the business - This role included:

• Operational Oversight: Ensured seamless execution of operational processes within a marketing agency focused on the alcohol industry. Developed and implemented best practices for operational efficiency.
• Process Optimization: Leveraged expertise in merchandising to optimize various operational. Functions, resulting in improved productivity and workflow. Conducted regular assessments to identify areas for improvement.
• Client Relationship Management: Maintained strong relationships with clients by overseeing effective and merchandising operations. Ensured that all CMS and CRM systems were consistently updated to align with customer needs and enhance service and reporting delivery.
• Project management: Managed personal monthly operations and sales teams, ensuring delivery of objectives and effective resource allocation. Coordinated team efforts to align with overall business goals and client expectations.

• Executive support: Provided critical support to the director and head of operations. Managed a diverse range of tasks, including meticulous data entry and insightful analysis to facilitate informed decision making.
• System management: Proficiently utilized CRM and CMS systems to manage client data and operational processes, ensuring accuracy and accessibility of information.
• Operational Efficiency: Played an key role in maintaining operational efficiency by assisting key stakeholders and streamlining workflow processes, enabling the organization to meet its objectives effectively.

• Sales Strategy Execution: Contributed to driving sales and brand visibility by strategically prompting and merchandising a diverse range of alcoholic beverages across various retail challenges.
• Relationship building: Established and nurtured strong relationships with key clients, distributors and retailers, significantly expanding market reach and enhancing product availability.
• Market research and Trend analysis: Conducted market research to identify trends and opportunities, utilizing insights to refine merchandising approaches and align with customer demand.
• Collaborative Marketing efforts: Worked closely with the marketing team to develop and implement targeted promotional campaign, bolstering the brand’s presence in a competitive Market.
• Managed product displays to enhance visual merchandising and meet brand standards.
• Assisted in inventory management and stock replenishment to ensure product availability.