Ryan Islaub
Rouse Hill,Australia
Summary
Sales and marketing leader with extensive experience in the pharmaceutical industry, driving patient-focused strategies and executing strategic marketing plans. Proven success in managing sales and marketing teams and fostering a culture of collaboration, resulting in significant market growth , sales and strong stakeholder relationships.
Overview
19
19
years of professional experience
Work History
Marketing Lead (Franchise director Ad interim)
Takeda
02.2025 - Current
- Lead the Rare Disease and Oncology marketing function across Oceania.
- Led strategic brand leadership, portfolio planning, forecasting, and commercial execution.
- Managed overall P&L to align financial goals with marketing strategies.
- Partner closely with Medical, Market Access, Sales, Regulatory and Global stakeholders to deliver patient-focused outcomes.
- Developed senior marketing talent, fostering high-performance culture to enhance team capabilities.
- Oversaw long-range planning and launch readiness while managing lifecycle across portfolio.
Head of Marketing - Respiratory Inhaled
Takeda
08.2023 - 01.2025
- A member of the Respiratory leadership team, contributing to the development and execution of overall business strategy, decision-making, organizational development and culture.
- Develop and execute strategic marketing plans to achieve business objectives in alignment with the company's overall goals.
- Overall management of P&L and future forecasting across multiple brands and large teams.
- Lead and manage a high-performing marketing team, providing guidance, support, and mentorship.
- Work closely with team to create brand strategy and positioning, ensuring consistent messaging and brand presence across all channels.
- Collaborate cross-functionally with sales, medical, finance and market access teams to ensure integrated commercial strategies for both new and established brands.
- Manage marketing budget, allocate resources aligned with strategy, and monitor ROI of marketing activities.
National Sales Manager - Vaccines and Immunology
Takeda
03.2022 - 07.2023
- Responsible for sales launch of Evusheld in Australia via National medicine stockpile.
- Responsible for sales launch of Synagis in respiratory space.
- Developing and implementing strategic sales plans, setting sales targets, forecasting sales volumes, and analyzing market trends.
- Recruiting, training, and leading a high-performing sales team across multiple products.
- Providing coaching, guidance, and performance feedback to drive sales results.
- Monitoring sales performance and analyzing data to identify areas for improvement.
- Implementing corrective actions and initiatives to drive sales productivity and meet targets.
- Working in agile ways to ensure success in an ambiguous environment.
- Nominated Manager of the year
- 38,000 patients treated with Evusheld including 5000 in incredibly short timelines
Senior Brand Manager (Heart Failure commercial lead)
Astra Zeneca Pharmaceuticals
04.2020 - 03.2022
- Responsible for overall Launch of Forxiga in Heart Failure from TGA through to PBS Launch.
- Led overall launch of large Product familiarization program across both primary care and specialty healthcare professionals.
- 2021 lead for overall Forxiga Brand Plan across 3 indications and 4 specialties, including creation of Strategic pillars and tactical plan.
- Manage overall A&P budget.
- Accountable for short and long term forecasting.
- Manage internal and external stakeholders as lead project manager for projects such as, campaign creation, internal Cycles (conferences) and national congresses.
- Responsible for management, coaching and development of direct reports.
- 3100 patients initiated on largest AZ Product familiarization program
- Quarterly town hall award for integration A-Z heart failure GP program.
- Successfully led a large cross functional team to ensure PBS reimbursement ahead of schedule by 4 months.
Product Manager (Primary and Specialty Care)
Novartis Pharmaceuticals
10.2018 - 04.2020
- Responsible for leading the creation and implementation of the IPS (brand plan) utilizing the cross functional team and localizing global aspirations.
- Responsible for leading creation and implementation of the marketing tactical plan.
- Lead development and delivery of key promotional campaign materials from insights to review, production and implementation in both primary care and specialty care setting.
- Managing Primary care A&P budget.
- Manage internal and external stakeholders as lead project manager for projects such as brand plans, campaign creation, internal Cycles (conferences) and congresses such as CSANZ.
- Selected to be a member of the Regional Brand Council to consult with Regional leadership team on key strategic imperatives.
- Quarterly award for Patient awareness campaign.
Customer Product Manager (Primary Care)
Novartis Pharmaceuticals
06.2017 - 10.2018
- Responsible for the launch post PBS for Entresto which involved utilizing key insights from the patient journey and market research to create clear and concise strategic and tactical plans to drive initiations of Entresto in Primary care setting.
- Lead development and delivery of key promotional campaign materials from insights to review, production and implementation.
- Manage agency partnerships and develop effective channels to reach customer and patient.
- Manage internal and external stakeholders as lead project manager for projects such as product champion teams, campaign creation, mini PI change, and congresses such as CSANZ.
- Number 1 Launch in the world for Entresto.
- 10,000 patients on Entresto in first 6 months post PBS launch.
- Regional award for Performance for creation and implementation of guidelines campaign for Entresto.
Training Manager (Primary and Specialty Care)
Novartis Pharmaceuticals
12.2014 - 06.2017
- Responsible for the planning, coordination and implementation and evaluation of innovative and contemporary learning and development programs that support strategic imperatives and encourage cross functional learning.
- Responsible for creating Pre launch initiatives for Entresto team to create readiness for TGA approval.
- Analysis of data sources including STEM and IMS to build capability plans to drive industry leading sales people.
- Number 1 Launch in the world for Entresto.
- Successful implementation of Heart Failure Training Program for the launch of Entresto to both Specialist and GP teams through to PBS.
Account Specialist (Specialty Care)
Novartis Pharmaceuticals
04.2012 - 12.2014
- Drive sales within the Ophthalmology Specialist field through building relationships with KOL's and helping these physicians grow their business while growing the WetAMD market.
- NSW highest market share defense in 2013 with new competitor introduction.
- 44% Growth in Sales from 2011 to 2012.
GP Representative
Novartis Pharmaceuticals
08.2009 - 04.2012
- Driving prescription sales within the GP sector through building strong relationships and initiating detailed strategies to grow sales and market share.
- Working with a broad range of disease states. (Diabetes, Hypertension and COPD)
- 2 x Presidents Club winner 2010 and 2011 (Top 15% of Performers).
- #1 Territory Nationally for Market Share Growth Dubai IDF Incentive 2010.
- #1 Territory Nationally for Galvus Launch and Winner of Japan Incentive 2011.
GP Representative
Wyeth Pharmaceuticals
03.2007 - 08.2009
- Driving prescription sales within the GP and Specialist sector through building strong relationships and initiating detailed strategies to grow sales and market share.
- Territory ranked in the Top 5 for Market Share growth NSW (14% from 2006).
- Territory ranked in Top 5 for Sales in 2007 107.4% to budget.
Education
Bachelor Of Business - Marketing
University of New England
NSW06-2017
Certificate IV in Training and Assessment -
01-2016
Medicines Australia CEP -
University of Tasmania
06-2007
Higher School Certificate -
St Paul's Grammar School
Sydney10-2000
Skills
- Senior Leadership
- Sales and marketing
- Market analysis and insights
- Strategic and tactical planning
- Stakeholder management
- Project management
Timeline
Marketing Lead (Franchise director Ad interim)
Takeda
02.2025 - Current
Head of Marketing - Respiratory Inhaled
Takeda
08.2023 - 01.2025
National Sales Manager - Vaccines and Immunology
Takeda
03.2022 - 07.2023
Senior Brand Manager (Heart Failure commercial lead)
Astra Zeneca Pharmaceuticals
04.2020 - 03.2022
Product Manager (Primary and Specialty Care)
Novartis Pharmaceuticals
10.2018 - 04.2020
Customer Product Manager (Primary Care)
Novartis Pharmaceuticals
06.2017 - 10.2018
Training Manager (Primary and Specialty Care)
Novartis Pharmaceuticals
12.2014 - 06.2017
Account Specialist (Specialty Care)
Novartis Pharmaceuticals
04.2012 - 12.2014
GP Representative
Novartis Pharmaceuticals
08.2009 - 04.2012
GP Representative
Wyeth Pharmaceuticals
03.2007 - 08.2009
Bachelor Of Business - Marketing
University of New England
Certificate IV in Training and Assessment -
Medicines Australia CEP -
University of Tasmania
Higher School Certificate -
St Paul's Grammar School