Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Ryan Toth

Cairns,QLD

Summary

Strategic marketing leader with extensive experience in global tourism, FMCG, and non-profit sectors. Adept at developing data-driven strategies that increase revenue, brand visibility, and customer engagement. Recognised for leading international marketing operations, building high-performing teams, and delivering measurable business growth. Passionate about blending creativity with analytics to drive sustainable success across diverse markets.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Group Marketing Manager

AJ Hackett International
01.2024 - Current
  • Lead global marketing strategy across six international adventure tourism sites (Macau, Sentosa, Normandy, Cairns, Russia, and Gili Trawangan), ensuring consistency while tailoring campaigns to cultural and regional markets.
  • Spearhead the launch strategy for a new mega-site in Hong Kong, overseeing campaign planning, tenders, PR submissions, and stakeholder communications.
  • Partner with executives on new product development, eco-tourism positioning, and international partnerships to drive business growth.
  • Present annual marketing plans to the Board, collaborating on budgeting processes, reviewing P&Ls, and identifying cost efficiencies and value opportunities.
  • Oversee advanced analytics integrations (GA4, GTM, Meta CAPI), enabling optimised performance across global paid media channels.
  • Lead daily cross-market calls with international marketing teams, resolving operational challenges, aligning global strategies, and ensuring consistent brand execution.
  • Travel regularly to international sites to conduct on-the-ground reviews, supporting local teams with marketing plans, improving on-site sales initiatives (signage, customer flow, food & beverage marketing), and enhancing visitor experience.

Marketing & Communications Manager

AJ Hackett International
02.2023 - 08.2024
  • Directed marketing for AJ Hackett’s pioneering site in Cairns, driving consistent year-on-year revenue growth across digital channels.
  • Led multiple marketing technology initiatives (automation, CRO, and engagement tools), boosting conversion rates and online engagement.
  • Conceived and executed high-impact launch campaigns for new attractions (“Roof jump & back jump”), generating extensive media coverage and significantly increasing visitation.
  • Supported events marketing and on-site promotions, strengthening brand presence and enhancing customer experience.
  • Partnered cross-functionally with the sales team to deliver improved reporting, insights, and agent sales performance strategies, helping optimise B2B distribution channels.

Marketing Manager

Northern Chemicals
12.2020 - 02.2023
  • Built and launched the company’s first e-commerce platform, significantly expanding reach and increasing online sales.
  • Designed digital strategies that positioned Northern Chemicals as FNQ’s leading supplier of cleaning, sanitising, and disinfecting products.
  • Developed targeted Google Ads and paid media campaigns to grow B2B accounts and strengthen customer acquisition.

Co-founder & Executive Board Member

Kick On! (Charity)
10.2017 - 01.2023
  • Co-founded a not-for-profit dedicated to improving mental health and reducing suicide rates in Queensland.
  • Secured funding, sponsorships, and community partnerships to scale programs across regional communities.
  • Acted as ambassador at events and media engagements to build awareness and drive stakeholder involvement.

Manager

MAK Advertising
11.2019 - 12.2020
  • Managed integrated campaigns across TV, radio, print, and digital platforms for diverse clients.
  • Partnered with creative and media teams to deliver consistent, results-focused advertising solutions.
  • Supported brand development and digital transformation projects to boost client ROI.

Education

Graduate Cert With Distinction - Marketing

RMIT University
Melbourne, VIC

Skills

  • Strategic Marketing Leadership
  • Advanced Digital Marketing Strategy
  • Marketing Analytics
  • Advanced Paid Media Strategy
  • E-Commerce Development & CRO
  • Marketing Automation & CRM
  • Team Mentoring
  • Creative Direction
  • CRM Management
  • Brand Management
  • SEO
  • Tourism Sales Distribution Management (OTA's, ITO's, Local Agent)

Websites

Certification

  • Google Fundamentals of Digital Marketing (2022)
  • Google Ads Professional Certification (2023)

Timeline

Group Marketing Manager

AJ Hackett International
01.2024 - Current

Marketing & Communications Manager

AJ Hackett International
02.2023 - 08.2024

Marketing Manager

Northern Chemicals
12.2020 - 02.2023

Manager

MAK Advertising
11.2019 - 12.2020

Co-founder & Executive Board Member

Kick On! (Charity)
10.2017 - 01.2023

Graduate Cert With Distinction - Marketing

RMIT University

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Ryan Toth