Ryan Toth
Cairns,QLD
Summary
Strategic marketing leader with extensive experience in global tourism, FMCG, and non-profit sectors. Adept at developing data-driven strategies that increase revenue, brand visibility, and customer engagement. Recognised for leading international marketing operations, building high-performing teams, and delivering measurable business growth. Passionate about blending creativity with analytics to drive sustainable success across diverse markets.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Group Marketing Manager
AJ Hackett International
01.2024 - Current
- Lead global marketing strategy across six international adventure tourism sites (Macau, Sentosa, Normandy, Cairns, Russia, and Gili Trawangan), ensuring consistency while tailoring campaigns to cultural and regional markets.
- Spearhead the launch strategy for a new mega-site in Hong Kong, overseeing campaign planning, tenders, PR submissions, and stakeholder communications.
- Partner with executives on new product development, eco-tourism positioning, and international partnerships to drive business growth.
- Present annual marketing plans to the Board, collaborating on budgeting processes, reviewing P&Ls, and identifying cost efficiencies and value opportunities.
- Oversee advanced analytics integrations (GA4, GTM, Meta CAPI), enabling optimised performance across global paid media channels.
- Lead daily cross-market calls with international marketing teams, resolving operational challenges, aligning global strategies, and ensuring consistent brand execution.
- Travel regularly to international sites to conduct on-the-ground reviews, supporting local teams with marketing plans, improving on-site sales initiatives (signage, customer flow, food & beverage marketing), and enhancing visitor experience.
Marketing & Communications Manager
AJ Hackett International
02.2023 - 08.2024
- Directed marketing for AJ Hackett’s pioneering site in Cairns, driving consistent year-on-year revenue growth across digital channels.
- Led multiple marketing technology initiatives (automation, CRO, and engagement tools), boosting conversion rates and online engagement.
- Conceived and executed high-impact launch campaigns for new attractions (“Roof jump & back jump”), generating extensive media coverage and significantly increasing visitation.
- Supported events marketing and on-site promotions, strengthening brand presence and enhancing customer experience.
- Partnered cross-functionally with the sales team to deliver improved reporting, insights, and agent sales performance strategies, helping optimise B2B distribution channels.
Marketing Manager
Northern Chemicals
12.2020 - 02.2023
- Built and launched the company’s first e-commerce platform, significantly expanding reach and increasing online sales.
- Designed digital strategies that positioned Northern Chemicals as FNQ’s leading supplier of cleaning, sanitising, and disinfecting products.
- Developed targeted Google Ads and paid media campaigns to grow B2B accounts and strengthen customer acquisition.
Co-founder & Executive Board Member
Kick On! (Charity)
10.2017 - 01.2023
- Co-founded a not-for-profit dedicated to improving mental health and reducing suicide rates in Queensland.
- Secured funding, sponsorships, and community partnerships to scale programs across regional communities.
- Acted as ambassador at events and media engagements to build awareness and drive stakeholder involvement.
Manager
MAK Advertising
11.2019 - 12.2020
- Managed integrated campaigns across TV, radio, print, and digital platforms for diverse clients.
- Partnered with creative and media teams to deliver consistent, results-focused advertising solutions.
- Supported brand development and digital transformation projects to boost client ROI.
Education
Graduate Cert With Distinction - Marketing
RMIT University
Melbourne, VICSkills
- Strategic Marketing Leadership
- Advanced Digital Marketing Strategy
- Marketing Analytics
- Advanced Paid Media Strategy
- E-Commerce Development & CRO
- Marketing Automation & CRM
- Team Mentoring
- Creative Direction
- CRM Management
- Brand Management
- SEO
- Tourism Sales Distribution Management (OTA's, ITO's, Local Agent)
Certification
- Google Fundamentals of Digital Marketing (2022)
- Google Ads Professional Certification (2023)
Timeline
Group Marketing Manager
AJ Hackett International
01.2024 - Current
Marketing & Communications Manager
AJ Hackett International
02.2023 - 08.2024
Marketing Manager
Northern Chemicals
12.2020 - 02.2023
Manager
MAK Advertising
11.2019 - 12.2020
Co-founder & Executive Board Member
Kick On! (Charity)
10.2017 - 01.2023
Graduate Cert With Distinction - Marketing
RMIT University