Ryan Tough

• Generated £960K in sales revenue since passing probation in May 2025, achieving ~116% of KPI against a
£110K monthly target.
• Grew my conversion rate to a current yearly average of 18%, demonstrating a hunger to continuously learn
and review performance
• 40% of all deals were self-generated through walk-ins, cold calling, and referrals, showing strong prospecting
discipline and market presence.
• Run an 8-weeklong development programme for the team during the sales meeting. Key focus on upskilling aspects
of the sales call from opening a cold call, objection handling common objections to discovery questions.

• Responsible for selling the Company's high value product listing via outbound calls. Overcame daily client objections and maintained resilience.
• Participated in weekly sales and leadership training to enhance selling skills.
• Streamlined internal processes by suggesting improvements to compliance procedures that led to reduced time spent on administrative tasks.

• Participated in industry conferences to stay up-to-date on emerging immunology trends and to drive new business acquisition and brand awareness with target networks.
• Established valuable strategic partnerships with complementary businesses, creating synergies that accelerated growth for both parties. With one distributor partnership I attained +£200K sales over my tenure.
• Drafted and negotiated contracts with clients and partners alike ensuring legal compliance and protection for my company.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of distributor expansion
• Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.

• Negotiated a joint business contract with a vendor, valued at £1 million in retail sales, securing favourable terms that positively impacted the bottom line and leveraged our P&L.
• Executed various targeted omni-channel marketing campaigns across several key brands. One resulted in a 69% uplift in online sales.
• Compiled and analysed sales data to determine approaches to improve sales and performance. Improved ROI by 11% by evaluating and reviewing online brand spend.