Summary
Overview
Work History
Education
Skills
References
Timeline
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Ryan Wuffli

Gold Coast,QLD

Summary

I am a skilled digital marketing specialist driven to develop strategic and tactical marketing campaigns to increase website traffic and sales. I am well-versed in WordPress, creating and optimising SEO campaigns and digital advertising campaigns. I bring a solid history of success boosting leads, website traffic and conversion rates.

Overview

5
5
years of professional experience

Work History

Digital Marketing Specialist

Coral Homes
10.2022 - Current
  • Increased brand visibility by developing and implementing data-driven digital marketing strategies
  • Boost website traffic with targeted SEO tactics, keyword research, and content optimisation
  • Enhanced user experience on the company website through strategic design updates and content improvements. Managing all content updates to the website
  • Management of digital advertising campaigns
  • Updating website architecture, content and linking to improve SEO positions for target keywords
  • Managed successful link-building campaigns, securing high-quality backlinks from reputable websites
  • Optimised email marketing campaigns to maximise open rates, click-through rates, and conversions
  • Enhance Salesforce system efficiency by optimising workflows, automating processes, and streamlining data management
  • Resolve technical issues promptly and effectively, providing exceptional support to Salesforce users across the organisation

Digital Marketing Coordinator

Cronos Australia
02.2020 - 09.2022
  • Coordinating, planning, monitoring and executing marketing campaigns and strategies, to increase revenue, website traffic, leads, improve the customer journey and meet strategy goals
  • Content management and updating of websites across five brands
  • Executing website optimisation and SEO initiatives
  • Performing keyword research, reporting & insights, technical audits, content optimisation, & activity planning
  • Planning and coordinating social media strategy on multiple social media platforms
  • SEO content creation, copy writing, regular posting, engaging with the audience, editing and optimisation of content on website.
  • Provide monthly and quarterly reports on digital campaign results
  • Management of EDM communications


Marketing Assistant

CDA Health
10.2018 - 02.2020
  • Reporting performance metrics (acquisition, engagement, conversion, insights)
  • Monitoring user engagement and advising content optimisation
  • Run reports and provide insights and analytics on various social platforms and their performance
  • Creating engaging content for online and offline marketing channels such as social media, EDMs, website and blog posts
  • Research, write/create, plan and publish social media content
  • Videography and photography
  • Assist in the organising of events, trade shows and conferences
  • Conducting keyword research in order to identify high-volume keywords to target, negative keywords to avoid, and an analysis of competitor's keyword rankings.

Education

Bachelor of Business - Marketing

Southern Cross University
01.2021

Diploma of Business -

Prestige Service Training
01.2017

Skills

  • Keyword research
  • Keyword optimisation
  • Search engine marketing
  • Website speed optimisation
  • SEO
  • WordPress CMS
  • Salesforce and Pardot CRM
  • HubSpot CRM
  • Zoho Suite CRM
  • HTML and CSS

References

Upon request

Timeline

Digital Marketing Specialist

Coral Homes
10.2022 - Current

Digital Marketing Coordinator

Cronos Australia
02.2020 - 09.2022

Marketing Assistant

CDA Health
10.2018 - 02.2020

Bachelor of Business - Marketing

Southern Cross University

Diploma of Business -

Prestige Service Training

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