Saba Hayat

• Developing compelling conference agendas that address the needs and interests of the target audience
• Conducting industry research, identifying emerging trends, and securing industry-leading speakers to deliver high-quality content
• Identifying and securing top-tier speakers, subject matter experts, and thought leaders to enhance the conference program
• Building and nurturing communities of C-level executives, specifically CIOs, CISOs and CHROs, to foster peer-to-peer collaboration and knowledge exchange
• Strategic approach to connecting C-level executives, providing them with opportunities to develop thought leadership, share insights, and drive industry advancements
• Establishing and maintaining relationships with C-level executives, industry influencers, and strategic partners
• Fostering peer-led community networks to encourage collaboration, innovation, and collective problem-solving.
• Spearheaded the creation of impactful promotional materials to increase visibility and interest in conferences.
• Designed innovative session formats to improve audience engagement and information retention rates.
• Provided exceptional on-site support during conferences, addressing any issues promptly while maintaining professionalism.
• Boosted conference attendance through targeted marketing efforts and strategic partnerships.
• Ensured timely communication with all stakeholders throughout the planning process, keeping everyone informed about progress updates.
• Developed rich agendas for conferences, ensuring content relevance to industry professionals.
• Managed speaker selection process, securing high-quality experts and thought leaders for sessions.
• Facilitated networking opportunities among conference attendees, promoting valuable connections within the industry.
• Evaluated post-conference feedback, implementing improvements to enhance future events continually.
• Maintained a comprehensive database of relevant industry contacts for speaker recruitment purposes.
• Built strong relationships with industry stakeholders, fostering collaboration and support for conferences.
• Collaborated with cross-functional teams to ensure seamless execution of all event aspects.
• Utilized social media to promote events and increase attendance.

Worked for a global events company as the lead producer for the Roads and Traffic projects in the Sydney office. Successfully produced Asia Pacific's largest 'National Roads and Traffic Expo 2020'

The National Roads & Traffic Expo is a large-scale strategic level meet-up for the entire ecosystem for roads and infrastructure, with 6 educational conferences, 24 key themes, 100+ speakers, 120 exhibitors, and 6000+ expo visitors bringing together government, operators, partners and suppliers.

• Researched and analysed the feasibility of developing potential conference topics.
• Communicated with key industry figures to determine the validity of proposed topics.
• Found and matched top-notch speakers to appropriate topics and themes.
• Sold the event to high-level speakers and maintained relationships with them throughout the year.
• Liaised with the sponsorship team and produced content that encouraged participation from delegates and sponsors.
• Collaborated with the marketing division to promote the event, marketing speaker profiles through email, social media, and the website.
• Assisted in budgeting and financial reporting.

I was responsible for researching, writing and producing National Forums that offer networking and knowledge transfer opportunities for delegates, sponsors and speakers.

As a conference producer, I was accountable to produce commercially successful and valuable professional development opportunities. The process incorporates everything from identifying the latest industry trends, brand awareness to content creation and ultimately to the successful completion of the project within the given time frame.

• In-depth market-research (phone-based and face to face) and data analysis on current issues
• Speaker acquisition; identifying high-level, influential industry experts
• Building relationships with key industry figures
• Marketing – defining target audiences for events and creating communications material
• Collaborating with sales, marketing, sponsorship and operations teams internally
• Copy for marketing material (EDM’S)
• Sales brief
• Project management of the entire event from brief to execution
• Developing systematic contact lists on HubSpot
• Assessing commercial viability of conferences
• Writing conference proposals and shaping the content of events
• Meeting strict project deadlines
• Budgeting and financial reporting
• Being constantly aware of key topics and influences that translate into compelling and successful events
• Writing and proofing brochure copy
• Advance level proficiency in Microsoft Word, Excel and PowerPoint

Events produced (Agenda available on Request)

• Public Sector Communication Leaders (Launch event)
• 2nd Annual Social media WA Summit

• Took job briefs and wrote targeted advertisements accordingly.
• Shortlisted suitable candidates based on client requirements.
• Conducted phone screenings and face-to-face interviews with potential candidates.
• Negotiated salaries and terms and conditions of employment with candidates.
• Maintained communication with candidates throughout the selection process and during their assignment period.
• Ensured all recruitment administration was accurate and processed promptly.
• Developed a basic understanding of employee contracts and terms and conditions.
• Built strong relationships with clients through regular communication and understanding their unique needs.
• Negotiated competitive compensation packages on behalf of clients and candidates to ensure successful placements.
• Coordinated interviews between clients and candidates to ensure seamless scheduling and communication throughout the process.

In my first professional role as a Recruitment Sales Consultant, I developed essential people skills by engaging with clients and candidates throughout the recruitment process. This role was foundational in honing my communication, negotiation, and organizational skills.

• Built a pipeline of new clients and maintaining existing relationships with some of the global giants.
• Generated leads, networking and cold calling on an ongoing basis.
  Assisted clients with hiring competent candidates to fill open positions in the IT industry.
• Advertisied vacancies- wrote job advertisements to attract the appropriate candidates.
• Interviewed and assessed potential candidates and matching them with job descriptions from clients.
• Pipelined quality candidates by performing initial phone screening and then in-person interviews for potential candidates.
• Facilitated salary and relocation negotiations between client and candidate through interview and offer process.
• Effectively managed time by meeting submission deadlines outlined by clients.
• Increased client satisfaction by building strong relationships and addressing their needs promptly.