Summary
Overview
Work History
Education
Skills
Timeline
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SABRINA ASHRAF

Summary

Results-driven professional with comprehensive experience in account management, focusing on building strong client relationships and driving business growth. Proven track record of driving revenue growth through strategic account management and cross-functional collaboration. Demonstrated ability to analyze client needs and deliver tailored solutions, enhancing both client retention and business outcomes.

Overview

19
19
years of professional experience

Work History

Account Manager

Pro-Pac Packaging (Aust) Pty Ltd
05.2018 - Current
  • Manage and nurture relationships with key accounts across a diverse FMCG and Industrial portfolio, ensuring customer satisfaction, timely communication, and effective problem resolution to foster long-term business partnerships.
  • Identify new business opportunities within target markets, developing and executing strategies for lead generation, networking to drive revenue growth.
  • Successfully resolve escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Manage the NBD pipeline, update forecast, analyze sales performance, track key metrics, and provide reports to senior management on progress and results.
  • Negotiate contract terms with clients, securing favourable agreements for both parties.

Market Manager

News Corp Australia
09.2013 - 02.2018
  • Managing diverse clients portfolio to retain and build spend to meet set revenue target and exceed.
  • Identifying customers' need and present viable solutions based on market trends and customer demographics.
  • Creating advertising strategies cross selling up selling to existing clients across media platform.
  • Communicate internally and externally with Sales Professionals, Media spectrum Team members, Managers and Customers.
  • Prioritising the advertisements to be printed prior to the deadlines (cut-off time) and following up constantly.
  • Maintaining and update sales force systems and processes.
  • Handling objections and close sales.
  • Re-activating the lapsed accounts.
  • Launching new campaigns/ features and procuring new and existing clients to fill these.

Finance Officer

HSBC
07.2006 - 09.2008
  • Payments and cash management.
  • Data entry.
  • Reconciliations.
  • Provisions, expenses, and cost analyzing and reporting.
  • Profit and loss checking and updating.
  • Administrative work.

Education

Bachelor of Business Administration -

North South University
06.2006

Higher Secondary Certificate - undefined

Shaheen School And College
09.2002

Skills

  • Client Relationship Management
  • Strategic Account Planning and Execution
  • Sales Forecasting and Pipeline Management
  • Drive Revenue Growth and Maximize Account Value
  • Conflict Resolution and Problem Solving
  • Project and Time Management
  • Cross-Functional Team Collaboration
  • Data-Driven Decision Making & Reporting
  • Customer Retention Strategies
  • Strong Verbal and Written Communication
  • Presentation and Negotiation Skills
  • Managing Contracts and Supply Agreements

Timeline

Account Manager

Pro-Pac Packaging (Aust) Pty Ltd
05.2018 - Current

Market Manager

News Corp Australia
09.2013 - 02.2018

Finance Officer

HSBC
07.2006 - 09.2008

Higher Secondary Certificate - undefined

Shaheen School And College

Bachelor of Business Administration -

North South University

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SABRINA ASHRAF