Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Sabrina Herft

Melbourne,VIC

Summary

Turning a lifelong passion and dream into a successful retail business from the ground up, I have built a sustainable and profitable ready to wear clothing line for the fashion forward and empowered female. I have learned to view every obstacle as a lesson and channel it into improving my business model to ensure that I stay ahead of the curve. Since graduating my focus and determination has enabled me to not only build a loyal clientele but also an engaged community bringing my dreams of being an entrepreneur to fruition.

Overview

14
14
years of professional experience

Work History

Creative Director and Founder

RETAIL BRAND AZARYA
02.2013 - Current
  • Sketch designs, select fabrics and patterns and instruct on the production process of the garment designed
  • Researching current fashion and make predictions of future trends using trend reports published by fashion industry trade groups
  • Ensure that the factory produces quality product at minimum alteration and repair cost
  • Coordinate with suppliers & vendors to ensure that raw materials arrive in an efficient and timely manner
  • Joining the buying team on their weekly routes to meet suppliers and vendors in person thereby developing a great and consistent in face relationship with all external stakeholders
  • Attend fit sessions to review garment on body and prepare samples
  • Own on set styling photo shoots and support post-production of Azarya phot shoots
  • Proactive in analyzing the digital sphere and tailoring online social marketing campaigns accordingly with the social media team
  • Creating an engaging retail environment at the store through visual storytelling and space optimization to increase sales and alleviate the overall customer experience.

Miss Sri Lanka for Miss Universe

03.2012 - 03.2013
  • Represented Sri Lanka at the Miss Universe Pagent in Las Vegas on an international stage and performed all duties that were required as the title holder for the crowing year
  • Worked with charities and other non-profit organisation in order to give a voice and draws attention to worrying social issues and aided in raising funds for the less fortunate
  • Liaised and worked alongside international media outlets that I came into contact with during the competition in furthering Tourism in Sri Lanka by promoting my homeland on an international stage.

Business Development Manager

Promsec pty ltd
05.2011 - 03.2012
  • Responsible for generating new business for the company by meeting possible investors and companies
  • Have taken an active role when working on a number of projects for NAB, ANZ, Channel 7, Netball Australia, CSR Sugar and Michelin Australia in assisting and developing their marketing and branding campaigns
  • Work with sales and marketing teams to increase the sale of the products in order to increase the profit of the company
  • Prepare presentations and business reports targeting various companies so as to generate business.

Researcher

Today Tonight, Channel 7 Melbourne
04.2010 - 04.2011
  • Contributed and assisted in developing program ideas with the TT team drawing on particular knowledge and understanding of the shows requirements
  • Became experienced in using a range of research techniques on the generation of program content with efficiency and accuracy
  • Assessed contributors' potential and suitability for inclusion in each program according to its genre and format during preliminary telephone interviews
  • Identified and selected suitable sources in archive footage, still pictures or audio materials for a specific story
  • Researched facts, figures and information using every tool available including the internet various government bodies, experts of the relevant fields and tape archives
  • Established an excellent relationship with the TT team and crews and further developed my team work skills during my time at Today Tonight.

Education

Bachelor of Arts (Media and Communications) -

The University of Melbourne
12.2010

Skills

Strong creative, strategic and sales focus

Customised and impactful digital content creation

Closely collaborate with cross functional teams to ensure the planning and delivery of looks in with art direction and brand DNA

Able to pivot to prioritise business needs and market trends

Strong negotiation skills and ability to maintain and foster new and existing partnerships

Integrate seamlessly into the company’s existing structure and contribute to cohesive brand experience

Ably maintaining a keen awareness of the firm's industry and market by staying connected with core business functions to ensure the proper execution of tasks

Skilled in building a culture based on a set of shared goals, performance and values that exemplify the company and ensuring that those values are applied consistently from top to bottom

what resume website wanted to add listed below -

  • Creative team leadership
  • Strategic Thinking
  • Concept Development
  • Visual storytelling
  • Purchase Order Management
  • Materials sourcing
  • Cross-merchandising
  • Vendor Management
  • E-commerce Integration

References

Referees & Academic transcripts - Available upon request

Azarya Lookbooks - Available upon request

Website - Available upon request

Social media handle - Available upon request

Timeline

Creative Director and Founder

RETAIL BRAND AZARYA
02.2013 - Current

Miss Sri Lanka for Miss Universe

03.2012 - 03.2013

Business Development Manager

Promsec pty ltd
05.2011 - 03.2012

Researcher

Today Tonight, Channel 7 Melbourne
04.2010 - 04.2011

Bachelor of Arts (Media and Communications) -

The University of Melbourne

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Sabrina Herft