Sabrina Yang
Melbourne,VIC
Summary
Public relations and communications specialist adept at media relations, special events coordination, issues management and community relations.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Public Relations Manager
Peninsula International Group PTY Ltd
03.2019 - 01.2023
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Served as primary liaison between company management and external partners in joint ventures or copromotions.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Wrote engaging and successful press releases to control information and public opinion.
- Produced and distributed internal and external communications.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
Marketing Director
Zhongsheng Resoures Ltd (HKEx: 2623Hk), Currently
03.2014 - 06.2018
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created innovative strategies to drive customer engagement.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
Assistant Director
Ishine International Resources Ltd (ASX: ISH), Aus
11.2011 - 02.2014
- Managed senior-level personnel working in marketing and sales capacities.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Assisted in organizing and overseeing assignments to drive operational excellence.
General Manager, Shareholder
Better International Expositions And Events Co., L
12.2007 - 11.2011
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Developed and implemented strategies to increase sales and profitability.
- Trained and guided team members to maintain high productivity and performance metrics.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performanceresults.
General Manager
Brightway International Exhibition Co., Ltd， China
01.1999 - 01.2006
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Project Officer
Foreign Trade & Economic Committee, China
02.1995 - 12.1998
- Coordinated numerous small- and large-scale projects to meet client requirements.
- Improved stakeholder satisfaction by conducting thorough project needs assessments and delivering customized solutions.
Programme Officer
Broadcasting & Television Department, China
08.1992 - 12.1994
- Proved successful working within tight deadlines and a fast-paced environment.
- Skilled at working independently and collaboratively in a team environment.
Education
Master of Environmental Management - Management
University of New South Wales
Sydney, NSW07.2017
Bachelor of Arts - Commerce And Marketing
Shanghai International Studies University
Shanghai China07.1992
Skills
- Influencer outreach
- Partnership Development
- Microsoft Office
- Attention to Detail
- Verbal Communication
- Problem-Solving
- Interpersonal Communication
- Relationship Building
- Customer Relations
Certification
CPR and First Aid Certificate
work with children check
Additional Information
volunteering for Uniting Agewell since 2022
charity for homeless pets rescue since 2023
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Timeline
Public Relations Manager
Peninsula International Group PTY Ltd
03.2019 - 01.2023
Marketing Director
Zhongsheng Resoures Ltd (HKEx: 2623Hk), Currently
03.2014 - 06.2018
Assistant Director
Ishine International Resources Ltd (ASX: ISH), Aus
11.2011 - 02.2014
General Manager, Shareholder
Better International Expositions And Events Co., L
12.2007 - 11.2011
General Manager
Brightway International Exhibition Co., Ltd， China
01.1999 - 01.2006
Project Officer
Foreign Trade & Economic Committee, China
02.1995 - 12.1998
Programme Officer
Broadcasting & Television Department, China
08.1992 - 12.1994
Master of Environmental Management - Management
University of New South Wales
Bachelor of Arts - Commerce And Marketing
Shanghai International Studies University
CPR and First Aid Certificate
work with children check
Similar Profiles
Mingxuan ZhengMingxuan Zheng
Restaurant Waiter at Tao International Group Pty LtdRestaurant Waiter at Tao International Group Pty Ltd
Philip GibsonPhilip Gibson
Warehouse Manager at International Air Parts Pty Ltd (PAG Group)Warehouse Manager at International Air Parts Pty Ltd (PAG Group)
Matthew JacksMatthew Jacks
Owner/Operations Manager at The Peninsula Landscape Company Pty Ltd.Owner/Operations Manager at The Peninsula Landscape Company Pty Ltd.