Sachini Wasana Samarakoon
21, Pibroch Avenue, Windsor Garden,SA
Summary
A creative and results-driven individual with a strong background in brand development, client relationship management, and campaign coordination. Known for excellent organizational skills, the ability to streamline processes, and a focus on driving impactful outcomes. Passionate about collaborating with teams to achieve business objectives and deliver measurable results that contribute to long-term success.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Mabulla Ceylon Agro (Pvt) Ltd
Colombo
02.2025 - 06.2025
- Led pre-launch marketing strategy to elevate brand positioning and awareness.
- Drove market research and cross-functional alignment for a high-impact launch.
- Launched targeted campaigns and media plans to maximize engagement and visibility.
Assistant Brand Manager
Maliban Manufactories
Ratmalana
04.2024 - 01.2025
- Led marketing strategy and product launches to drive brand growth and market impact.
- Optimized campaigns through data and consumer insights across digital and offline channels.
- Partnered cross-functionally to align execution and ensure product availability.
Loyalty Marketing Specialist
Spa Ceylon
Colombo
07.2023 - 04.2024
- Directed loyalty and marketing strategies to maximize customer value and brand engagement.
- Monitored platform performance, analyzed data, and reported insights to stakeholders.
- Managed client relationships, and ensured the accuracy and integrity of customer data.
Category Manager - Grocery
Jay Kay Marketing (Keells Supermarkets)
Colombo
12.2022 - 07.2023
- Drive performance: Optimize product mix, pricing, and placement for snacks, cereals, and spreads categories.
- Segment shoppers, and use data: target key groups, and leverage analytics for growth.
- Negotiate and execute promotions: secure trade funding, align with brands, and drive in-store sales.
Senior Executive
Lotus Technologies
Pelawatta
05.2022 - 12.2022
- Directed digital sales and brand campaigns across channels, driving growth.
- Managed agency partnerships for on-time, high-impact campaigns.
- Secured business opportunities, created proposals, and maintained a prospect database.
Internship - Brand Management
Nestle Lanka
Colombo
09.2021 - 04.2022
- Responsible for planning and coordinating all outdoor branding activations, including modern trade category branding, promotional campaigns, and events.
- Conducted consumer insights, and presented findings to improve brand strategies.
- Boosted online presence via social media, e-commerce, and a new website.
Education
Master of Business Analytics -
University of Adelaide
Australia01.2027
Professional Diploma - Digital Marketing
Asia Pacific Institution of Digital Marketing (APIDM)
Sri Lanka01.2023
Bachelor of Arts - International Economics
University of Sri Jayewardenepura
Sri Lanka01.2022
Postgraduate Diploma - Marketing
Charted Institute of Marketing
Sri Lanka01.2018
Skills
- Analytical Skills
- Communication Skills
- Ability work in a challenging environment
- Interpersonal and leadership skills
- Computer Literacy Skills
- Multi-tasking skills
- Time Management
SOCIAL LINKS
Linkedin https://www.linkedin.com/in/sachini-wasana-samarakoon-53b575185/
Languages
English
Full Professional
Sinhala
Native/ Bilingual
References
References available upon request.
Timeline
Marketing Manager
Mabulla Ceylon Agro (Pvt) Ltd
02.2025 - 06.2025
Assistant Brand Manager
Maliban Manufactories
04.2024 - 01.2025
Loyalty Marketing Specialist
Spa Ceylon
07.2023 - 04.2024
Category Manager - Grocery
Jay Kay Marketing (Keells Supermarkets)
12.2022 - 07.2023
Senior Executive
Lotus Technologies
05.2022 - 12.2022
Internship - Brand Management
Nestle Lanka
09.2021 - 04.2022
Master of Business Analytics -
University of Adelaide
Professional Diploma - Digital Marketing
Asia Pacific Institution of Digital Marketing (APIDM)
Bachelor of Arts - International Economics
University of Sri Jayewardenepura
Postgraduate Diploma - Marketing
Charted Institute of Marketing
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