Sachita Agrawal
The Ponds,NSW
Summary
Sachita Agrawal is a seasoned hands-on digital analytics implementation manager with 12 years of expertise in deploying cutting-edge analytics solutions to drive strategic insights and enhance online performance. She is a collaborative leader adept at empathetic team management, guiding cross-functional teams, fostering stakeholder alignment, and delivering measurable results that drive business growth. She is proficient in spearheading end-to-end implementation processes, ensuring seamless integration of analytics tools across web and mobile platforms while being skilled in translating business objectives into technical requirements, optimizing tracking setups, and troubleshooting complex issues.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Implementation Lead
Endeavour Drinks Group
10.2019 - Current
- Leading the planning and execution of digital analytics implementation projects, ensuring alignment with strategic objectives and timelines.
- Overseeing the technical implementation of analytics solutions across various digital platforms, including websites, mobile apps and other digital channels.
- Fostering a collaborative team environment by promoting open communication, sharing best practices and recognizing individual contributions.
- Inspiring and motivating team members, recognising their individual strengths, fostering a positive work environment and encouraging innovation and creativity.
- Supporting team members' professional growth and development and enabling them to realise their full potential and strive to achieve more. Providing constructive feedback, coaching and training opportunities to enhance their skills and competencies.
- Establishing thorough documentation practices to maintain consistency across projects and facilitating knowledge transfer among team members.
- Providing ongoing support post implementation, addressing any issues promptly to minimize operational disruptions for end-users and implementing best practices to drive quality project delivery.
- Ensuring compliance with data privacy regulations and adhering to best practices for data governance and security in digital analytics implementations.
- Using analytics tools and platforms to analyze data collected, deriving meaningful insights, and providing actionable recommendations to improve digital performance, user experience and conversion rates.
- Staying abreast of industry trends, emerging technologies, and best practices in digital analytics. Continuously evaluating and optimising analytics implementations to enhance data accuracy, relevance and usefulness.
Technical Consultant
Adobe Systems India Pvt.Ltd
12.2018 - 09.2019
- Gained an in-depth knowledge of the client’s website architecture, online business model and online marketing strategy.
- Gathered, documented and helped form client business requirements, key performance indicators and other functional and technical requirements.
- Designed customised analytics solutions and technical tag implementation strategies.
- Advised key stakeholders and drove client success based on clients’ most important business drivers.
- Managed customer expectations appropriately and kept projects on schedule and within scope.
- Worked to educate clients on the best practices in relation to their specific industry and key business requirements.
Senior Technical Analyst
Publicis.Sapient
03.2015 - 11.2018
- Collaborated with various business stakeholders in scoping out analytics implementation for new initiatives.
- Performed Adobe Analytics audit on their existing sites and provided recommendations on how to improve their analytics tracking so as to drive more conversion.
- Debugged analytics issues and fixed them as and when required.
- Used Analysis Workspace to generate and schedule ad hoc reports as per need.
- Managed Adobe DTM account single-handedly in accordance with the site tracking requirements.
- Tagged and troubleshooted implemented tags on the site with the help of JavaScript.
- Interacted with clients and internal stakeholders extensively around analytics requirement gathering and ongoing work.
Web Analyst
White Placard Technologies Pvt.Ltd
03.2013 - 03.2015
- Followed the project lifecycle to code website using Java framework.
- Got trained in digital analytics and implemented Adobe Analytics on client websites using some basic and custom JavaScript code making sure at each phase that it is in sync with what has been committed to the client.
- Collaborated with Product Marketing teams to understand their business requirements and articulated those into measurable KPIs.
- Worked on ways to generate and gather meaningful insights and be a data story-teller for all stakeholders.
Process Associate
Fidelity National Information Services (FIS Global)
04.2012 - 02.2013
- Learnt and developed skills on front end programming using languages like Java and CQ5 and worked on various client projects.
- Developed and demonstrated problem-solving skills by tackling challenges and seeking guidance when needed.
- Observed and shadowed experienced colleagues to understand how tasks are performed and gained insights into best practices.
Education
Bachelor of Technology - Computer Science
Rajasthan Technical University, Jaipur
BMIT Engineering College05.2011
Skills
- Digital Analytics Implementation, Reporting & Insights
- Tag Management
- HTML, CSS, JavaScript
- Conversion Rate Optimisation
- Management
- Team Leadership
- Coaching and Mentoring
- Stakeholder Management
- Presentation
- Project Planning
- Business Analysis
Tools
- Adobe Analytics
- Adobe Launch
- Adobe Target
- Adobe Experience Platform and Customer Journey Analytics(Beginner)
- FullStory
- Google Cloud Platform(Beginner)
- Google Analytics
- SQL(Beginner)
Certification
Adobe Certified Master - Adobe Analytics Architect - May 2021
Adobe Qualified - Adobe Experience Platform - April 2020
Adobe Certified Expert - Adobe Analytics(Developer) - October 2016
Work Permit
Permanent Resident (subclass 186)
Grant date - December 23,2021
References
Available upon request
Timeline
Digital Implementation Lead
Endeavour Drinks Group
10.2019 - Current
Technical Consultant
Adobe Systems India Pvt.Ltd
12.2018 - 09.2019
Senior Technical Analyst
Publicis.Sapient
03.2015 - 11.2018
Web Analyst
White Placard Technologies Pvt.Ltd
03.2013 - 03.2015
Process Associate
Fidelity National Information Services (FIS Global)
04.2012 - 02.2013
Bachelor of Technology - Computer Science
Rajasthan Technical University, Jaipur
Adobe Certified Master - Adobe Analytics Architect - May 2021
Adobe Qualified - Adobe Experience Platform - April 2020
Adobe Certified Expert - Adobe Analytics(Developer) - October 2016
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