Sachitha Rodrigo
SINGLETON,NSW
Summary
Dynamic marketing and business management professional with a proven track record at CIC Holdings PLC. Expertise in strategic marketing and brand development has driven significant growth and market leadership. Adept at leading teams and managing budgets, I excel in identifying opportunities that enhance product profitability and market presence.
Overview
19
19
years of professional experience
Work History
Assistant General Manager - Nutrition and Herbal Healthcare
CIC Holdings PLC
Colombo, Sri Lanka
08.2022 - 02.2025
- Company Overview: CIC Holdings is one of the leading diversified conglomerates specialized in import and manufacturing of healthcare solutions, agriculture and industrial related businesses
- Website: [CIC Holdings](http://www.cicholdings.com)
- Assessing and identifying new opportunities for growth in current and prospective markets
- Overseeing new product development
- Establishing departments annual objectives in congruence with overall organizational goals
- Accomplishing marketing and sales staff objectives by overseeing recruiting, selecting and training
- Managing the P&L and cost control
- Preparing marketing budgets and developing brand strategy for local launches
- Preparing and completing the marketing action plan
- Analysing market trends and develop strategies and implementing brand strategies
- Identifying marketing opportunities by understanding consumer requirements
- Developing packing and promotional campaigns
- Preparation, overseeing and managing marketing budgets
- Ensuring all market penetrations comply with local regulatory and statutory requirements
- Improvement of product marketability and profitability by researching, identifying, and capitalizing on market opportunities
- CIC Holdings is one of the leading diversified conglomerates specialized in import and manufacturing of healthcare solutions, agriculture and industrial related businesses
- Website: [CIC Holdings](http://www.cicholdings.com)
Business Manager - Nutrition and Wellness
CIC Holdings PLC
Colombo, Sri Lanka
01.2017 - 07.2022
- Achieving marketing and sales operational objectives by contributing marketing and sales information
- Providing strategic business visions for year-on-year growth, ensuring business objectives are met
- Accomplishing marketing and sales staff objectives by recruiting, selecting and training
- Managing the P&L
- Preparing marketing budgets & developing brand strategy for local launches
- Preparing and completing the marketing action plan
- Analysing market trends and develop strategies and Implementing brand strategies
- Identifying marketing opportunities by understanding consumer requirements
- Developing packing and promotional campaigns
- Managing marketing budgets
- Ensuring all market penetrations comply with local regulatory and statutory requirements
- Improvement of product marketability and profitability by researching, identifying, and capitalizing on market opportunities
Marketing Manager - Healthcare
CIC Holdings PLC
Colombo, Sri Lanka
01.2014 - 01.2017
- Providing strategic marketing visions for year-on-year growth, ensuring business objectives are met
- Analysing competitive brands & formulating pricing strategies
- Implementing brand strategies
- Preparing marketing budgets and developing brand strategy for local launches
- Developing packing and promotional campaigns
- Managing advertising budgets
- Analysing market trends and preparing necessary action plans
- Ensuring all market penetrations comply with local regulatory and statutory requirements
Business Manager Pharmaceuticals
CIC Holdings PLC
Colombo, Sri Lanka
01.2009 - 01.2014
- Company growth contribution (Top line - bottom line)
- Built a team culture among the team and demonstrated best results among the agencies in 2012
- Quick learner who was able to excel and show potential within 1 year of joining the organisation
- Contributed to campaign theme development that proved effective in delivering overall message
- Increased new product and brand revenues and market share from zero to market leaders
- Successfully maintained and increased client base by implementing strategic customer-retention projects
Marketing Executive
CIC Holdings PLC
Colombo, Sri Lanka
01.2006 - 01.2009
- As a Marketing Executive I was given the responsibility of developing the business of a given territory
- I was accountable for monthly and yearly targets
- I was able to generate sales through the search for effective sales leads and prospects
- I actively assisted my Business Manager to prepare business plans and strategies and followed through the implementation of these Strategies
Education
Advanced Diploma in Management Accounting - Management Accounting
CIMA
Charted Institute Of Management Accounting07-2023
Master of Business Administration -
University of Wales/Cardiff Metropolitan University
UK01.2012
Advanced Diploma - Marketing Management
National Institute of Business Management
Sri Lanka01-2010
Bachelor of Science - Computing And Information Systems
University of London
UK01.2008
Skills
- Strategic Marketing
- Business Management
- Product Development
- CRM
- Digital Marketing
- Market Research
- Brand Development
- Leadership
- Event Planning
- Financial Management
- Vendor Management
- Media Relations
- Budgeting
- Customer service
- Team building
Personal Information
- Title: Sales and Marketing Manager
- Date of Birth: 08/14/84
- Nationality: Sri Lankan
Additional Information - Professional Membership
Chartered Institute of Marketing, UK, Member (MCIM)
Timeline
Assistant General Manager - Nutrition and Herbal Healthcare
CIC Holdings PLC
08.2022 - 02.2025
Business Manager - Nutrition and Wellness
CIC Holdings PLC
01.2017 - 07.2022
Marketing Manager - Healthcare
CIC Holdings PLC
01.2014 - 01.2017
Business Manager Pharmaceuticals
CIC Holdings PLC
01.2009 - 01.2014
Marketing Executive
CIC Holdings PLC
01.2006 - 01.2009
Advanced Diploma in Management Accounting - Management Accounting
CIMA
Master of Business Administration -
University of Wales/Cardiff Metropolitan University
Advanced Diploma - Marketing Management
National Institute of Business Management
Bachelor of Science - Computing And Information Systems
University of London