Sadia Afrin Tonni
BOTANY,NSW
Summary
SEO Manager with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and Google report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients. Functional SEO and PPC ad expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over 3 years of experience driving organic site traffic across multiple client verticals through SEO optimization and ranking to improve search engine results.
Overview
4
4
years of professional experience
Work History
SEO Specialist
Digital Marketing Agency
02.2020 - Current
- Analyzed SEO outreach goals and presented findings to marketing director.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
Digital Marketing Freelancer
Fiverr.com
04.2019 - Current
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Boosted online engagement 99%.
Education
Bachelor of Science - Information Technology
Sydney Business & Development Institute
03.2025
Skills
- Strategic Networking
- Client Needs Assessment
- Branding Campaigns
- Consistent Brand Messaging
- Traffic Trends
- Link Building
- Project Management
- Customer Inquiries
- Website Structure
- SEO Optimization
- Google AdWords
- Blog Posts
- Customer Demographics
- Customer Relationship Management
Timeline
SEO Specialist
Digital Marketing Agency
02.2020 - Current
Digital Marketing Freelancer
Fiverr.com
04.2019 - Current
Bachelor of Science - Information Technology
Sydney Business & Development Institute
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