Sadnan Shihab
Homebush,NSW
Summary
Driven individual with dynamic academic apprehension in Analytics and Information Systems. Demonstrated versatility and professional competence in digital business; especially in online sales, channel development, channel growth and brand management.
Overview
6
6
years of professional experience
Work History
Sales Consultant
Mj Bale
09.2022 - Current
- Customer Experience - Ensured highest customer satisfaction. Got awarded as GOAT Casual for highest unit sales among Australian Outlet stores, March 2023.
- Personalized Selling – Utilized direct selling and personalized engagement techniques to achieved highest sales value and items sold among casual sales associates in October and November 2023.
- Visual Merchandising - Guided visibility plans to uplift turnover of high-value and promotional items.
Regional Business Manager
Daraz - Alibaba Group
05.2021 - 08.2022
- Acquisition, Incubation & Market Expansion - Guide market entry for global brands. Monitor & Supervise local brand lists for 4 countries, ensuring onboarding & incubation excellence.
- Portfolio Governance – Project lead of Joint Business plan FY22 with priority and highest contributing brands and sellers.
- Channel Health and Development – Report brand’s operational and commercial KPIs. Govern execution plans to ensure channel equity and development.
- Regional Brand Partnerships – Devise and implement growth strategies to sustain revenue and customer acquisition for strategic regional partners: Apple, Xiaomi, Realme, Arcelik, Midea, Nestle, Reckitt-Benckiser, Loreal.
Category Manager
Daraz - Alibaba Group
03.2020 - 04.2021
- Category Management – Category Development, Campaign Planning and Sales Execution for the highest revenue generating category.
- Brand Management – Online Branding & POSM during Product Launches & Exclusive Partnership with brands like Samsung, Motorola, Oppo, Vivo, Infinix, Tecno, etc.
- Vendor Management – Seller Engagement and Education on our platform while incorporating competitive deals for the platform.
- Channel Development – Developing internal and external channels to maximize sales volume while ensuring sustainable growth and market share.
Management Trainee
Daraz - Alibaba Group
10.2018 - 02.2020
- Sourcing and Planning – Product Development along with Projection Planning and Sales Fulfillment. Holistic vendor management for private label brands.
- Content – Wireframing & Design of Website. Creation of the product highlights and product description. Digital Content creation for social media.
- Brand Guideline – Construction of brand-book which includes brand summary, mission, vision, core-values, brand persona, target audience and logo design.
Internship
Unilever
05.2018 - 08.2018
- Product Launch - Analyzed supply, demand, competitors, and set optimal pricing. Developed a three-stage digital marketing plan and campaign, including activation module. Conducted research on artificial engineering for product size, pattern, design, and packaging. Formulated a placement plan aligning sales targets with gross margin and volume benchmarks.
- Taaza 100gm String Pack – Developed rationale for price and packaging changes. Established sales targets through a placement plan. Created a market deployment gate deck and provided direct field force briefs for territory managers and sales team.
Education
Masters - Analytics & Information Systems
University of Sydney
Sydney, NSW04.2024
Certified Supply Chain Analyst - Supply-Chain
International Supply-Chain Education Alliance
11.2021
Skills
- Leadership Capabilities
- Problem-Solving Mindset
- Strong Communication & Presentation
- Prompt Adaptability
- Design Thinking Attitude
- Negotiation Proficiency
Professional Expertise
- Agile Project Management
- App Prototyping
- Business Development
- Data Analytics
- Data Visualization
- Data Management Architecture
- Process Management & Design
Technical Competence
- MS Office
- Jupyter Notebook (Python)
- Google Colab (Python)
- Power BI & Tableau
- Figma
- Trello
- Canva & Lucidcharts
- OpenAI
Accomplishments
- Best Sales Associate March 2023.
- Sydney International Student Award 2022.
- Dean International Scholarship Award 2022.
- Outstanding Leadership Award at Internet 2.0 conference in Dubai 2022.
- Employee of the month, Nov’20 for achieving highest ever GMV.
- “Cum Laude” distinction in Bachelors 2018.
- Champion of Axiata Business Simulation Game '18.
- Champion of Daraz Future Leader Case Study ‘18
Extra-Curricular
- Workshop Facilitator of University of Sydney Information Systems faculty.
- Hosted and anchored Live Celebrity Engagement shows at Daraz.
- Conducted seller summit training & education for over 5000 sellers.
- School Team Captain in Cricket, Handball & Football.
Languages
English
Native or Bilingual
Bengali
Native or Bilingual
Timeline
Sales Consultant
Mj Bale
09.2022 - Current
Regional Business Manager
Daraz - Alibaba Group
05.2021 - 08.2022
Category Manager
Daraz - Alibaba Group
03.2020 - 04.2021
Management Trainee
Daraz - Alibaba Group
10.2018 - 02.2020
Internship
Unilever
05.2018 - 08.2018
Masters - Analytics & Information Systems
University of Sydney
Certified Supply Chain Analyst - Supply-Chain
International Supply-Chain Education Alliance