Sahan Perera
Fraser Rise,Victoria
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
Work History
Marketing Communications Lead
WILLIAM ADAMS (CAT) PRIVATE LIMITED
Clayton, Australia
06.2023 - Current
- Develop and execute end-to-end tactical marketing campaigns with a focus on digital customer engagement and multi-channel advertising to drive sales growth for Caterpillar New, Used and Rental business portfolios
- Build, plan and implement the overall digital marketing landscape for Caterpillar equipment business channels in line with the organizational corporate strategy
- Manage marketing communications projects, including agency briefing, content production, and campaign rollout across digital and social media platforms
- Oversee paid media and online traffic generation, formulating strategies to enhance website visits and retarget prospects via marketing automation
- Collaborate with sales team for industry partnerships and execute co-marketing initiatives to capture new leads
- Orchestrate various events such as product launches, roadshows, and corporate events, while managing suppliers and agencies
- Prepare detailed annual advertising budget and maintain high-quality tracking and reporting of expenditure against budget.
Marketing & Digital Experience Specialist
Emerson automation solutions
Bayswater, Australia
02.2021 - 06.2023
- Develop, refine & enhance the Emerson marketing plan & ensure implementation to drive incremental opportunities, Sales Qualified Leads & Orders from marketing/advertising programs
- Plan, develop, and execute a fully integrated digital marketing campaign funnel for the Measurement Solutions product portfolio across a variety of paid social, email, and affiliate marketing channels
- Liaise with BDMs to identify product & portfolio campaigns & take them to market through various platforms (advertising, demos, events)
- Coordinate events and trade shows, including supplier and vendor management, and event execution
- Conceptualize, develop and execute customer-facing collateral, including (case studies, articles, whitepapers, video content, etc.)
- Lead the project team responsible for adopting/rolling out the MyEmerson digital ecosystem in ANZ in collaboration with the sales team & end users.
Brand Group Manager – Digital
Singer Sri Lanka PLC
Colombo, Sri Lanka
01.2011 - 12.2019
- Served as the head of the Smartphone & Computers product category, overseeing an annual revenue of US $92 million
- Contributed to Singer PLC becoming the country's No 1 smartphone seller by increasing smartphone category revenue by 44%
- Launched Huawei smartphone brand in Sri Lanka, grew market share from 0% to 40% in four years as the first brand manager
- Worked closely with sales and commercial teams on new product launches, trade marketing initiatives, distribution expansions programs, and pricing strategies
- Successfully managed brand-level profit and loss, focusing on maximizing brand contributions and net sales.
Education
Google Ads Display Certification -
01.2022
LinkedIn Marketing Solutions Certification -
01.2022
Certified Digital Marketing Professional -
Digital Marketing Institute of Dublin
01.2021
Customer Experience Management with Salesforce Training -
University of Coventry
01.2021
Certified Professional Marketer -
Asia Marketing Federation
01.2016
Master of Business Administration -
University of West London
01.2015
Post Graduate Diploma in Business Management -
University of Colombo
01.2011
Skills
- Problem Solving
- Strategic marketing planning
- Digital & content marketing
- Brand plan development
- Go-To-Market planning
- Customer relationship management
- Team leadership
- Project management
- Product portfolio management
- Budgetary management
Industry Exposure
- Heavy Machinery
- Industry Automation
- Telecommunication / ICT
- Retail Marketing
- Consumer Electronics
Global Brands Handled
- Caterpillar
- Emerson
- Dell
- ASUS
- Huawei
- Samsung
Digital Platforms
- MS Office
- WordPress
- Meta
- Google Ads / Analytics
- Salesforce
- Monday.com
Awards
- Best Consumer Distributor & the Best Large Format Retailer of the year, Dell Awards, 12/01/19
- Best Consumer Distributor of the Year, Dell Awards, 12/01/18
- Bronze award for Huawei in the International Brand Category, SLIM Brand Excellence, 12/01/14
Personal Information
Visa Status: Permanent Resident
References
To be furnished upon request
Timeline
Marketing Communications Lead
WILLIAM ADAMS (CAT) PRIVATE LIMITED
06.2023 - Current
Marketing & Digital Experience Specialist
Emerson automation solutions
02.2021 - 06.2023
Brand Group Manager – Digital
Singer Sri Lanka PLC
01.2011 - 12.2019
Google Ads Display Certification -
LinkedIn Marketing Solutions Certification -
Certified Digital Marketing Professional -
Digital Marketing Institute of Dublin
Customer Experience Management with Salesforce Training -
University of Coventry
Certified Professional Marketer -
Asia Marketing Federation
Master of Business Administration -
University of West London
Post Graduate Diploma in Business Management -
University of Colombo
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