Sahil Saini
Melbourne,VIC
Summary
Dynamic and creative Art Director with over 15 years of experience leading integrated design and marketing campaigns across diverse platforms, including digital, print, retail, and broadcast. Renowned for transforming brand strategies into compelling storytelling that emotionally resonates with audiences and drives measurable growth. Proven success in creative direction, motion design, and cross-functional leadership for prestigious global consumer brands, consistently delivering innovative solutions that elevate brand presence and engage target markets effectively. Expertise in managing creative projects from concept to completion while aligning artistic direction with client goals through strategic vision and strong team leadership.
Overview
17
17
years of professional experience
Work History
Creative Services Specialist
Melbourne Design Agency Pty Ltd
10.2025 - Current
- Leading creative strategy and production across digital, print, and multimedia campaigns; collaborating with cross–functional teams to deliver brand–aligned solutions; bridging concept–to–execution workflows while driving innovation and audience engagement.
Art Director Global Marketing
Moose Toys
07.2019 - 10.2025
- Lead creative strategy and execution for a global toy brand, delivering integrated campaigns, product launches, multimedia content, and style guides across retail, digital, OOH, and experiential platforms. Partner with senior leadership and cross–functional teams globally (UK, USA, Vietnam, Canada, Australia) to translate brand vision into engaging, market–winning creative for flagship brands including Shopkins, Bluey, Little Live Pets, Gui Gui, Magic Mixies, Heroes of Go Jit Zu, Moose Games, Fandrop, Cookeez, Scruff–a–Luvs, Mama Surprise, Akedo, XOXO Kweenies, Real Littles and more.
- Key Responsibilities & Achievements:
- Direct creative vision and brand strategy for campaigns across packaging, digital, print, in–store, and experiential touchpoints.
- Lead and mentor a multidisciplinary creative team, ensuring high–quality, innovative outputs.
- Manage end–to–end production: concept, storyboarding, motion graphics, 3D animation, interactive content, and video.
- Collaborate with Marketing, Product, Export, Licensing, and external vendors to align campaigns with commercial objectives and negotiate deliverables.
- Partner with TVC teams and licensors to maintain brand consistency across campaigns, end frames, websites, and internal communications.
- Execute OOH and experiential designs, including retail activations and exhibition displays.
- Implement digital marketing initiatives using CMS, HTML, and social media, while introducing efficient workflows for timely, high–quality delivery.
- Core Focus: Creative Leadership | Brand Strategy | Integrated Marketing | Motion Graphics | Product Launch | Multimedia Production | Cross–Functional Collaboration | Digital & OOH Content | Licensing Integration | Experiential & Exhibition Design | Website Design | Global Market Experience.
Senior Digital Marketing Designer
Moose Toys
05.2015 - 07.2019
- Contributed to the development and delivery of high–impact digital marketing campaigns and creative content for a leading global toy brand, spanning print, broadcast, web, and interactive platforms.
- Key Responsibilities & Achievements:
- Collaborated with Creative Art Director on end-to-end asset production across digital, print, and broadcast.
- Partnered with Creative, Brand, Marketing, and Production teams for seamless delivery.
- Translated brand stories into storyboards, sketches, and digital layouts for campaigns.
- Created motion graphics, infographics, and visuals for diverse digital screens.
- Produced and animated assets using Adobe Creative Suite and CMS platforms.
- Maintained brand style guides, archives, and media compliance with global standards.
- Core Focus: Brand Campaign Execution | Storyboarding | Concept Development | Stakeholder Collaboration | Interactive Media | Digital Marketing | Motion Design.
Senior Creative Multimedia Designer
Advertco Outdoor Media
08.2012 - 04.2015
- Drove the creative direction and production of large–format digital and outdoor advertising experiences across national campaigns. Partnered directly with executive leadership and major clients to translate brand strategy into high–impact visual solutions for LED billboards, retail environments, and interactive public installations. Led multidisciplinary teams through end–to–end delivery — from concept development and motion design to technical deployment — ensuring innovation, precision, and commercial effectiveness in every execution.
- Key Responsibilities & Achievements:
- Partnered with Managing Director to shape creative strategy for national OOH campaigns.
- Led client discovery to turn marketing goals into bold visual concepts and technical solutions.
- Delivered end-to-end production across design, motion, and 3D content for digital displays.
- Managed multidisciplinary teams to ensure seamless, high-quality execution.
- Produced and optimized video/audio content using Adobe Creative Suite, Cinema4D, and Final Cut Pro.
- Authored digital media via custom CMS, ensuring compliance, accessibility, and brand consistency.
- Established media archiving and documentation workflows for future campaigns.
- Core Focus: OOH Advertising | Digital Signage | Motion Design | Client Relationship | Large–Format Brand Experience.
Senior Designer and Media Consultant
University of Melbourne
07.2012 - 08.2013
- Created engaging 3D motion graphics and digital content, collaborating with stakeholders and global artists to deliver high–quality visual solutions from concept to final production.
Designer On Air Promos
NewsX
04.2011 - 07.2012
- Developed visually dynamic marketing and broadcast assets that strengthened brand presence and viewer engagement.
Motion Graphics Designer
B.A.G Films and Media Ltd
09.2010 - 04.2011
- Managed the graphic division, producing broadcast, print, and digital creative assets. Designed on–air channel branding and visual sets, collaborating closely with the Channel Head to elevate overall brand identity.
Post–Production Instructor
Frameboxx Animation and VFX
05.2008 - 09.2010
- Oversees end–to–end post–production workflows for film, broadcast, and multimedia projects, directing live–action shoots, editing, and motion graphics.
Graphic Designer
Aakriti Creations and Innovations
01.2007 - 05.2008
- Worked directly with clients to develop and deliver customized design solutions from concept to final execution.
Education
Masters - Global Media Communications
University of Melbourne
01.2014
Advanced Diploma - 3D Animation & Visual Effects
Frameboxx
01.2008
Bachelors - 3D Animation & Visual Effects
University of Delhi
01.2008
Skills
- Art direction
- Creative leadership
- Brand strategy
- Integrated Marketing
- Motion Graphics
- Multimedia Production
- Cross-Platform Content Strategy
- Digital Content Creation
- Storyboarding
- Concept development
- 3D animation
- Interactive design
- OOH advertising design
- Team mentorship
Accomplishments
- Best Live Action Movie & Best Visual Effects Movie.
- Recognized as Moose’s Brand Guardian for maintaining creative voice across global IPs.
- Recognized for creative excellence in cross platform marketing campaigns.
- Supervised team of 8 Mid-Senior Graphic Designers.
- Led the UI rollout and launch of two websites for a global toy company, including ongoing maintenance and improvements.
Languages
Hindi
Professional Working
Timeline
Creative Services Specialist
Melbourne Design Agency Pty Ltd
10.2025 - Current
Art Director Global Marketing
Moose Toys
07.2019 - 10.2025
Senior Digital Marketing Designer
Moose Toys
05.2015 - 07.2019
Senior Creative Multimedia Designer
Advertco Outdoor Media
08.2012 - 04.2015
Senior Designer and Media Consultant
University of Melbourne
07.2012 - 08.2013
Designer On Air Promos
NewsX
04.2011 - 07.2012
Motion Graphics Designer
B.A.G Films and Media Ltd
09.2010 - 04.2011
Post–Production Instructor
Frameboxx Animation and VFX
05.2008 - 09.2010
Graphic Designer
Aakriti Creations and Innovations
01.2007 - 05.2008
Advanced Diploma - 3D Animation & Visual Effects
Frameboxx
Bachelors - 3D Animation & Visual Effects
University of Delhi
Masters - Global Media Communications
University of Melbourne