Sai Smaran Poona
Sydney,Australia
Summary
Dynamic and results-driven Client Executive with extensive experience in B2B tech and digital media. Currently thriving at Dentsu, I excel in media planning, buying, and execution, managing day-to-day campaign operations, and delivering comprehensive performance reports. My role at Dentsu B2B APAC has honed my skills in client services, media technology, and digital communication, working with high-profile clients like Adobe DX, Mimecast, and Epson.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Account Executive
dentsu B2B APAC
Sydney, Australia
12.2023 - Current
- Reviewing and responding to client briefs. Ensuring smooth implementation and delivery of campaigns.
- Full responsibility for the accuracy of implementation within internal team, and ensuring campaigns deliver against client KPIs.
- Full responsibility of campaign reporting, with the development of clear insights, ensuring the client has a clear understanding of the impact of their investment on their business.
- Owning communications between the client & the internal teams and client & the publishers to ensure implementation is accurate across all campaigns.
Account Coordinator
dentsu B2B APAC
Sydney, Australia
07.2022 - 12.2023
- Media planning, buying and execution.
- Manage day-to-day operations of campaign implementation and execution for key accounts i.e.. completion of trafficking materials, proof of postings, tracking lead delivery and performance, etc.
- Deliver campaign reports and present campaign pacing & performance across all channels on a weekly, fortnightly and monthly basis.
- Owning communications between the client & the internal teams and client & the publishers to ensure implementation is accurate across all campaigns.
Social Media Intern
The Purple Panda Agency
Sydney, Australia
01.2022 - 05.2022
- Assisted in creating and executing social media campaigns to increase brand awareness.
- Researched emerging trends in the industry and identified new opportunities for promoting our products and services.
- Created reports summarizing performance metrics such as impressions, clicks, likes, shares.
- Generated ideas for original content that resonates with target audience.
- Provided support to design team by selecting appropriate images or videos for posts.
- Scheduled content for publication on social media at ideal times.
Social Media Content Manager
MYND Initiative Inc
Sydney, Australia
08.2021 - 03.2022
- Coordinated with other departments on cross-functional projects related to content creation or promotion.
- Researched industry trends and topics relevant to target audience needs.
- Identified opportunities for collaboration with influencers or partners on joint initiatives.
Education
Bachelor of communications - Public communications (PR & Advertising)
University of Technology Sydney
12.2021
Skills
- Account planning
- Account Management
- Client campaigns
- Vendor Management
- Managing client relationships
- Service Management
- Interpersonal Skills
- Client Relationship Building
- Relationship building and management
- Written and verbal communication
- Account Servicing
Websites
Certification
- Accelerate: Foundations of DOOH
- Reddit Ads Fundamentals and Ads Boost Certifications
- Madison Logic ABM Certification
- MFA Digital Foundations
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Telugu
Native/ Bilingual
Accomplishments
- Featured in Adnew's Young Guns Media Article - https://www.adnews.com.au/news/young-guns-sai-smaran-poona-at-merkle-b2b
References
References available upon request.
Timeline
Account Executive
dentsu B2B APAC
12.2023 - Current
Account Coordinator
dentsu B2B APAC
07.2022 - 12.2023
Social Media Intern
The Purple Panda Agency
01.2022 - 05.2022
Social Media Content Manager
MYND Initiative Inc
08.2021 - 03.2022
Bachelor of communications - Public communications (PR & Advertising)
University of Technology Sydney
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