Sakshi Kapoor

• Develop compelling go to market marketing strategies and programs that connect with the buyer journey.
• Work with the broader marketing and Vocus team to better identify, research, and understand the indirect channels, and design compelling approaches to engage the target audiences with integrated marketing. Work collaboratively with key stakeholders to design and deliver an integrated marketing calendar.
• Work closely with the Marketing team, product, and sales to identify the assets and collaterals required within your defined marketing program, securing content from your SMEs.
• Be the virtual team lead with your SME’s and stakeholders within sales to successfully deliver the marketing programs, events and campaigns to the wholesale & channel space. Proactively engage the business with marketing insights and actions to drive measurable demand and lead generation throughout the year that supports the drive to our commercial targets.
• Proactively engage the business with marketing insights and actions to drive measurable demand and lead generation throughout the year that supports the drive to our commercial targets.
• Manage, control and report on your marketing expenditure and budget.
• Work closely with the broader marketing team to leverage common campaigns and assets that can be localised for the wholesale and channel space as required.

• Owned and executed end-to-end project marketing plans, encompassing content creation, website updates, PR, tombstones, statement messages, emails, DMs, SMS, social media, statement inserts, and NBA materials
• Nominated four times for outstanding performance in project marketing
• Successfully launched innovative marketing collateral targeting both internal bankers and external customers
• Saved the organisation over $600K in the past three years in moving away from DMs where needed and using, combine branded Tombstones, statement inserts and NBAs instead
• Demonstrated exceptional stakeholder management skills, effectively informing, and seeking key stakeholder approval for initiatives associated with key programs, while strictly adhering to CDMO operating processes
• Drove demand generation activities across relevant channels, delivering sales qualified leads in alignment with business focus areas
• Lead the implementation of Project Marketing activities which resulted in customer retention and acquisition exceeding the KPIs
• Efficiently managed projects, ensuring timely delivery of deliverables within budget to achieve project objectives
• Continuously optimised program performance by capturing insights on brand, product, customer, segment, and channel preferences
• Ensured consistent delivery across the portfolio of Brands, including Westpac, St
• George, Bank of Melbourne, and BankSA
• Effectively utilised Westpac Group channels and assets, such as digital platforms (online, eDM, SMS, social media), direct mail, branches, and staff activations, to drive desired project outcomes

Company Overview: (6-Month Maternity Contract)

• Executed end to end marketing plan, encompassing content generation, event planning, digital marketing, PR, and social media
• Enhanced business value propositions for target markets and focused offerings
• Collaborated with Marcom COE and offering Management to successfully launch new products, including marketing collateral, training materials, and launch events for customers
• Updated and maintained sales tools for customer-facing teams (presentations, videos, brochures, merchandise, emails, datasheets, catalogues, etc.)
• Drove demand generation activities across relevant channels, generating sales qualified leads aligned with business focus areas
• Measured success on Product awareness and purchase post the event completion

Company Overview: (12-Month Contract)

• Rebranded the organisation to allow them to spread their services from north shores of Sydney to the wider NSW and later across the states
• Created a consistent tone of voice and language across their customer care team and across all the communication channels
• Developed and executed a multi-channel communications strategy that reached key stakeholders and partners, promoted awareness of Your Side services and initiatives, and aligned with Your Side's strategic mission
• Lead a team of ten interns and worked closely with the Digital Marketing Manager to develop, execute, and deliver communications across a range of channels
• Created, maintained, and publicised community engagement activities and events in collaboration with the Customer Care team
• Provided reporting, monitoring, and evaluation of the effectiveness of strategies and actions
• Operated as an active team member by sharing knowledge and information, encouraging collaboration, and supporting change
• Ensured communications complied with organisational editorial style and best practice accessibility and usability
• Developed and executed issues and crisis communications strategy to support the new brand and its community purpose
• (12-Month Contract)

• Worked closely with different brands ranging from beauty, health, skin care, commodities and created B2C strategies for success
• Managed end to end customer events with celebrity brand ambassadors, customer, and Media
• Designed and managed a monthly overview and external promotion calendar for TVSN
• Planned and executed all internal and external events for TVSN, including live audience shows, PR events, supplier events, studio tours, focus groups, and major events
• Managed the asset/content summary and centralisation of consolidated relevant stories, case studies, and papers
• Efficiently managed TVSN PR activities, including executing pitches for key events, preparing press schedules, and maintaining strong relationships with key media contacts
• Supervised TVSN customer loyalty program, including retention and engagement strategies
• Selecting quarterly charities to support that aligned with the values of the organisation
• Organised customer Platinum Hub competitions for Australia and New Zealand, including planning, copywriting, writing terms and conditions, and briefing graphics department and call centre staff
• Built and maintained relationships with bloggers and influencers and sent blogger mailouts for greater customer acquisition

• Worked directly with the APAC Region Manager and Country Manager
• Successfully developed and executed marketing plans including budget, event management and PR strategies with agencies to support of the global marketing strategy
• Awarded Special Achievement Award 2016 for - Best Employee in ANZ Region
• Established and implemented successful marketing campaigns and managed all stakeholders
• Ensured that all activity from the plan was measured, reviewed, and evaluated against objectives, and related reports were delivered promptly
• Worked closely with the web design team in the US, China, APAC, and EMEA to develop, enhance, and update the ANZ websites
• Authored articles about ANZ news for the internal and advertisements for external magazine
• Planned and organised seminars, exhibitions, and events that generated B2B business