SAKSHI TANEJA

• Planned and executed integrated marketing campaigns, focusing on lead generation and strategic brand positioning.
• Developed marketing strategies to enhance brand visibility and market reach.
• Managed corporate social media accounts (LinkedIn, Twitter, Facebook), improving brand engagement.
• Organised and executed high-impact industry events and internal campaigns.
• Managed SEO and SEM activities, including keyword planning, on-page optimisation, paid search campaigns, and performance tracking, to improve website visibility and traffic.
• Ensured optimal website performance and functionality; conducted audits, monitored analytics, and oversaw UX improvements.
• Oversaw website performance, content updates, and landing page optimisations.
• Assisted in budget preparation by analysing departmental expenses and forecasts.

• Created full 360-degree go-to-market plans, and content roadmaps for the brand.
• Handled three major brands, improving sales of more than 50% in less than a year.
• Developed an innovative marketing communication strategy to differentiate the brand from competitors, which increased sales by 30%.
• Resources include qualitative research, syndicated data, field surveys, in-depth interviews with manufacturers, retailers, and industry contacts, and secondary research.
• Raised marketing and sales productivity by 20% through better qualitative analysis of raw data reports.

(Projects: Vivli and Scribd)

• Level data from completed clinical trials in pharmaceuticals and biochemistry, to serve the international research community.
• Researched, analysed, and prepared data, as well as documented it, maintaining all the required international standards.
• Assisted the marketing department by providing information that is strategically compressed based on market factors, which is used in generating leads via specific campaigns, trade shows, and direct mail.