Saleen Ahmed
Summary
Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Business Development Manager
Pullman Sydney Penrith & Western Sydney Conference
06.2023 - Current
- Part of the pre-opening team of Western Sydney's first five star hotel and premium conference centre
- Responsible to assist setting up Sales planning, templates and procedures
- Performed client research and identified opportunities for account growth, account penetration and market expansion
- Responsible of all market segments including, corporate, MICE, leisure, sporting, inbound and government
- Represented company and promoted products at conferences and industry events
- Monitored market trends and competitor activities to identify areas of potential opportunity
- Built relationships with customers and community to establish long-term business growth
- Achieved sales goals and service targets by cultivating and securing new customer relationships
Business Development Executive
Sofitel Sydney Darling Harbour
10.2022 - 06.2023
- Key role developing growth in the Hotel through increased sales
- Responsible of all market segments including, MICE, leisure, sporting, inbound and government
- Conducted daily proactive and reactive sales activities to support and achieve department revenue goals
- Managed sales including reporting on achievements, sales forecasts, and budgets
- Partake in networking and client entertainment activities
- Proficient use of sales tracking devices: Salesforce, Cvent, Opera.
Food and Beverage Sales Executive
Sofitel Sydney Darling Harbour
12.2021 - 10.2022
- Key role to drive sales across the food and beverage outlets to achieve and exceed budget
- Responsible for the highest revenue-earning year (2022) for food and beverage outlets since the opening of the Hotel (2018)
- Drove the most profitable month (May 2022) since opening of Hotel (2018)
- Nominated ambassador of the Month on multiple occasions
- Worked independently and was responsible for the lead generation, selling, payment and event management of all outlet bookings
- Plan and conduct site inspections, prepare proposals and contracts
- Key point of contact from end to end of sales cycle
- Event manager for all bookings sold - responsible to coordinate and manage all aspects of the event, ensuring client brief and expectations are exceeded.
Administrative Coordinator
Elmo Software
06.2021 - 12.2021
- Administration support and coordination of all office operations across Australia and New Zealand
- Onsite event support including set-up, liaising with service departments and suppliers, welcoming attendees, vendors, and stakeholders
- Project management as defined by the executive team
- Reception relief and corporate travel management
- Liaising with HR and assist in the facilitation of onboarding and offboarding
- Experience in minute taking, diary management and report preparation.
Multiple Roles
Sofitel Sydney Darling Harbour
02.2019 - 06.2021
- Fulfilled multiple roles across the Hotel's department: restaurant, bar, executive club, front office, guest services
- Act as first point of contact for guests and provided highest quality of service
- Knowledge of proper cash handling procedures
- Attend to all guest requests and complaint handling where appropriate
- Conducted inventory checks and restocked to maintain inventory needs.
Centrelink Customer Service Officer
Datacom Australia
06.2020 - 12.2020
- Excellent customer service through inbound and outbound calls
- Managed sensitive information and followed compliance procedures
- Achievement of all KPI's set by the Company
- Utilised Government systems
- Strong understanding of sales processes and performance reporting
- Investigation and ownership of complex customer queries.
Education
Skills
- Business Development
- Salesforce Management
- Prospecting
- Project Management
- Relationship Development
- Revenue Generation
- Strategic Planning
References
Sahara Abreu, Director of Sales at Pullman Sydney Penrith & Western Sydney Conference Centre
Preston Lee, Director of Sales at Sofitel Darling Harbour
Robert Evans, Head of Hospitality at Accor
Certification
Negotiation Skills - Australian Institute of Management
Timeline
Business Development Manager
Pullman Sydney Penrith & Western Sydney Conference
06.2023 - Current
Business Development Executive
Sofitel Sydney Darling Harbour
10.2022 - 06.2023
Food and Beverage Sales Executive
Sofitel Sydney Darling Harbour
12.2021 - 10.2022
Administrative Coordinator
Elmo Software
06.2021 - 12.2021
Centrelink Customer Service Officer
Datacom Australia
06.2020 - 12.2020
Multiple Roles
Sofitel Sydney Darling Harbour
02.2019 - 06.2021
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