Salina Hainzl
Sydney,NSW
Summary
Skilled digital manager with strong expertise in digital marketing, UX/CX, and agile project management methodologies. Adept at driving cross-functional team collaboration and delivering high-impact results in dynamic environments. Championed CX, product analytics initiatives, data tracking improvements, and international web accessibility compliance (WCAG2.2).
Overview
22
22
years of professional experience
Work History
Senior Digital Marketing Manager
Smartgroup (fintech)
03.2022 - Current
- Served as the Digital Marketing SME (subject matter expert)
- Drove customer success by optimising all digital touchpoints, including large website transformation projects using waterfall and agile methodologies
- An extra 8,000 views in 4 weeks by launching new educational content backed by data analytics and customer feedback
- Led the international web accessibility standard (WCAG 2.2) accreditation process
- Championed CX and UX, continuous improvement on website and product analytics
- Trained internal team on Google Analytics, Looker Studio, Glassbox and Userback
- A strong advocate for marketing operation efficiency - introduced Clickup for task ticketing and management and improved cross-team communication
- Enhanced user experience by implementing data-driven design improvement
Adjunct Faculty Lecturer in Marketing
Upgrad
11.2021 - 05.2022
- Delivered lectures on digital marketing basics online
Marketing Manager
Novis Healthcare
07.2019 - 03.2022
- Led and optimised campaign and event planning, including assets and promotions
- By identifying customer experience gaps, spearheaded a new site build that resulted in a 400% increase in site traffic and a 50% drop in bounce rate
- Lead gen saw a 23% increase with improved paid advertising and social media strategies
- Collaborated with the leadership team in digitising logistics and operations platforms and led the implementation, achieving $20K in annual savings
- Managed marketing budget, mentored and ran marketing team training
Owner, Marketing Manager
Teas.com.au
10.2003 - 02.2020
- Established one of the first premium leaf tea eCommerce websites in Australia
- Planned and executed product strategies, and marketing campaigns, including email newsletters and automated marketing journeys
- Created a niche YouTube channel with over 85K viewership
- Created a tea business consultancy including webinars and an online learning platform (LMS)
- As the brand ambassador, interviewed by radio, spoke at expos, and published 8 Tea Guides and championed marketing partnership events with IMAX, Sony, and Tuttle Books
- Also worked as a graphic designer for 8 years before the above-mentioned positions
Brand Manager
Sharetea
04.2018 - 07.2019
- Established brand guide and implemented a cohesive marketing strategy including print, video, in-store promotions, and social media activities
- Created customer service guidelines for agency execution
- Conduit between franchisees and marketing teams in their tenanted sites
Education
Foundation of UX Design
Google
Innovation Management -
Eramus University Rotterdam
Connected Strategy -
University of Pennsylvania
WhartonBachelor's Degree - Visual Communication Design & Marketing
Unitec
Skills
- Data-driven decision making
- Cross functional leadership
- Digital marketing
- Content & SEO
- UX & CX optimization
- Campaign & automation
- Design & digital production
Manager Feedback
"You have pushed through many marketing projects that needed to be completed and have done so extremely well. You have a can-do attitude and are willing to assist all areas in the business to help the company reach the business vision."
"Your blend of design thinking and commercial acumen would be a great asset to any company."
Personal Values
- I thrive in a team environment that encourages creativity, diversity and open communication.
- I have a futuristic outlook and embrace change.
- I am curious about human behaviour and live by the growth mindset.
- Leadership is not a title, but a privilege.
- I practise mindful listening.
Languages
Chinese (Cantonese)
English
Gallup Strengths Profile
Responsibility | Achiever | Maximiser | Learner | Arranger | Futuristic
Timeline
Senior Digital Marketing Manager
Smartgroup (fintech)
03.2022 - Current
Adjunct Faculty Lecturer in Marketing
Upgrad
11.2021 - 05.2022
Marketing Manager
Novis Healthcare
07.2019 - 03.2022
Brand Manager
Sharetea
04.2018 - 07.2019
Owner, Marketing Manager
Teas.com.au
10.2003 - 02.2020
Foundation of UX Design
Google
Innovation Management -
Eramus University Rotterdam
Connected Strategy -
University of Pennsylvania
Bachelor's Degree - Visual Communication Design & Marketing
Unitec
Similar Profiles
Ryan KitchRyan Kitch
Business Analyst at SmartgroupBusiness Analyst at Smartgroup
YASWITHA OGIBOYINAYASWITHA OGIBOYINA
Assistant business analyst at FintechAssistant business analyst at Fintech
CHRISTABEL OSEICHRISTABEL OSEI
Participant at FintechParticipant at Fintech