Sally Hakim
Melbourne,VIC
Summary
Energetic, successful performance sales leader with 20+ years of experience in developing and inspiring teams, growing businesses, and coaching individuals to deliver results in complex environments. Passionate about people, sales, strategy, and solving business challenges to drive improvements in employee and customer advocacy. Results-driven leader with a track record in strategic management, organisational growth, and optimising processes to drive team performance. Known for adaptability, collaboration, and delivering measurable outcomes in dynamic environments while fostering a positive team culture through strong communication and problem-solving abilities.
Overview
29
29
years of professional experience
Work History
Director Enterprise Sales
Dell Technologies
12.2021 - Current
- Led business expansion from $84m to $145m (FY22), $160m (FY23), $210m (FY24) and forecasting $250m (FY25) delivering consecutive YoY growth
- Achieved highest eNPS Leadership score of 97+ FY23 & FY24 and 95+ FY25.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Mentored emerging leaders within the organization, promoting a culture of accountability and professional development.
- Collaborated with senior leadership to define organisational goals, translating vision into actionable strategies for growth.
- Spearheaded strategic initiatives to enhance operational efficiency across multiple departments.
- Led cross-functional teams in implementing innovative technological solutions to improve product delivery timelines.
- Developed and executed comprehensive training programs, fostering skill development among staff and enhancing team performance.
- Oversaw budget planning and resource allocation, ensuring alignment with corporate objectives and maximizing ROI.
- Established key performance indicators (KPIs) to monitor project success and facilitate continuous improvement efforts.
- Analysed market trends to inform decision-making processes, driving competitive advantage for product offerings.
Global Client Executive Financial Services
Cisco
08.2019 - 12.2021
- Delivered a company first Managed Services deal encompassing APG districts.
- Exceeded Quotas 2019/2020, 2020/2021
- Cultivated strong relationships with clients to enhance satisfaction and retention.
- Developed tailored solutions addressing client needs, resulting in improved service delivery.
- Led cross-functional teams to implement strategic initiatives that improved operational efficiency.
- Leveraged market trends to identify growth opportunities and inform client strategies.
- Implemented customer feedback systems to continually improve service delivery and exceed expectations.
- Mentored junior team members, fostering professional development and enhancing team performance.
Industry Engagement Consultant
Business NBN
08.2017 - 07.2019
- Reporting to the Executive General Manager, Enterprise and Government, the role is an Executive Management function engaging key enterprise and government stakeholders to educate, consult and advocate the benefits of the NBN open access network within their respective business environments.
Account General Manager
DXC Technology
04.2017 - 08.2017
- Reporting to the Director, Banking & Capital Markets the role assumes end to end General Management for DXC's flag ship account Latitude Financial Services.
Client Director
Hewlett Packard Enterprise
07.2016 - 04.2017
- Reporting to the Industry Director, FSI the role assumes end to end General Management for HPE's focus account ANZ Banking Group Ltd.
Global Sales Manager
SingTel Optus Pty Ltd
04.2012 - 07.2016
- Reporting to the Director of Strategic Accounts the role is to lead the sales team and sales strategy for SingTel's largest managed services customer, ANZ Banking Group Ltd.
- Provide leadership, capability development and coaching to a direct team and several specialists to deliver on Margin, Revenue, Cost of Sales, Profitability and Customer Advocacy targets.
- Formulate Individual Development Plans for each team member in conjunction with Human Resources.
- Develop key executive relationships across the ANZ Banking Group globally.
- Lead and Drive the ANZ sales strategy ensuring followership from all in-country Sales and Service Delivery team members with the inclusion of all global stakeholders on a regular basis.
- Develop partnerships to identify new business opportunities across partner channels and markets.
- Commercial and strategic accountability across global sales.
- Analyse team scorecard and develop short, medium and long-term plans for team individual success.
- Develop and manage a strategic account plan and regularly review the plan to ensure relevance and optimal delivery.
- Create a one team environment by embracing and living the Optus values.
- Regularly recognising and rewarding outstanding individual and team achievements across the ANZ global team.
- Build bench strength by developing a 2IC and ensuring leadership skill development.
- Achievements:
- Highest (people leader) engagement score.
- 2015 Number One Club recipient.
- Overachievement of financial results FY13, 14, 15.
- Pacesetters R&R awards FY13, 14, 15 (Ayers Rock, Shanghai, Honolulu).
- SingTel Exclusive Talent Management Program participant.
- Core team member SingTel largest contract resign $530M.
- Lead numerous initiatives for Director's office.
- Acting Director, placement in 'High Potential' Leadership Program.
Various Sales and Leadership roles
SingTel Optus Pty Ltd
07.1996 - 04.2012
- 16 years across different business units, delivering outstanding results to the business; recognised through awards and the 'High Potential' Leadership Program.
- Key Wins:
- ME Bank - $7.5M TCV.
- Australian Red Cross Blood Services - $4.2M TCV.
- Ford Motor Company of Australia - $2.5M TCV.
- United Energy - $2.4M TCV.
- Pearson Australia Group - $2.2M TCV.
- Key Achievements:
- Pacesetters R&R awards 2006, 2008, 2011 (Queenstown, Phuket, Queenstown).
- Outstanding achievement of 180% Orders, 245% Revenue and 350% Mobile targets 2004/2005.
- Outstanding achievement of 320% Orders, 100% Revenue 2003/2004.
- Ranked 1 both in NSW and Nationally in 2003/2004.
- Number 1 Club Achievement 03/04 & Nomination 2004/2005.
- Pacesetters 2000 - 2008.
- Awarded best sale in 'Acquisition' division for 2003/2004.
- Highly acknowledged for exceeding expectations within the culture and objectives of Optus.
- Acting Sales Manager / Second in Charge (2IC to Manager).
- Commended on mentoring, coaching and training to colleagues.
Education
MBA - Incomplete
University of Technology
01.2005
Associate Degree - Social Science (Business)
Swinburne Institute of Technology
01.1996
VCE - Successful completion
Preston Girls Secondary College
01.1992
Skills
- Leadership, Management & Coaching
- Business & Sales Operations
- Revenue Growth & Optimisation
- Account Strategy & Management
- Digital Transformation & Automation
- P&L Management, Forecasting & Profit
- Business Systems Automation
- Collaborative partnership development
- Strategic planning
- Employee engagement
- Staff development
- Cross-functional collaboration
FINALIST 2025 ARN (WIICTA) Women in ICT Awards
This prestigious event recognises and celebrates female excellence across the Australian ICT industry.
ACHIEVEMENT: Open to females with 21 years or more experience in ICT. This award recognises a standout candidate who has delivered unrivalled business contribution, evident through outstanding professional achievements. This individual has earned a reputation as an esteemed thought leader resulting from her distinguished career as both a business leader and role model.
Timeline
Director Enterprise Sales
Dell Technologies
12.2021 - Current
Global Client Executive Financial Services
Cisco
08.2019 - 12.2021
Industry Engagement Consultant
Business NBN
08.2017 - 07.2019
Account General Manager
DXC Technology
04.2017 - 08.2017
Client Director
Hewlett Packard Enterprise
07.2016 - 04.2017
Global Sales Manager
SingTel Optus Pty Ltd
04.2012 - 07.2016
Various Sales and Leadership roles
SingTel Optus Pty Ltd
07.1996 - 04.2012
Associate Degree - Social Science (Business)
Swinburne Institute of Technology
VCE - Successful completion
Preston Girls Secondary College
MBA - Incomplete
University of Technology
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