Summary
Overview
Work History
Education
Skills
References Available
Professional Development
Work Availability
Work Preference
Timeline
Hi, I’m

Sally Vanderfield

Roseville,NSW
Sally Vanderfield

Summary

Degree qualified Marketing & Communications Professional with a strong background in professional services marketing. Strengths include event management and direct marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Overview

26
years of professional experience

Work History

BYO Clutch

Business Owner
07.2020 - Current

Job overview

  • Product design and manufacture.
  • Devised comprehensive go-to-market plans that successfully launched products into target markets.
  • Advertised products online, social media and through traditional campaigns to target ideal consumers.
  • Represented organization at markets and events.
  • Created and implemented strategic trading approaches.
  • Managed all aspects of business finances, including budgeting, forecasting, and cash flow management.

The School At AIPA

Marketing Officer
03.2019 - 11.2020

Job overview

  • Update website, Produce promotional material
  • Identified industry benchmarks to measure success of key digital strategy areas.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Create brand awareness through creation and management of social media channels, boosting social media engagement including using local groups
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Developed strategic partnerships with industry influencers, expanding brand reach within target audiences.
  • Created email blast campaigns to target key customers.
  • Managed the creation and distribution of an email newsletter that drove consistent traffic back to the company blog.
  • Created content strategies for digital media.
  • Improved user experience on company website through website redesign project, increasing time spent on site by visitors.
  • Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.

The Institute of Chartered Accountants

Marketing Specialist
10.2007 - 06.2011

Job overview

  • Campaign development, management, performance tracking, budgeting, and providing performance recommendations for training events
  • Manage mutoiple events at a timr
  • Setting up and managing Live-Online training
  • Conducted primary and secondary research to better understand customer needs and behaviours.
  • Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
  • Produced engaging and successful marketing, advertising, and website copy.
  • Established and managed internal and external relationships.
  • Managed Telemarketer and Telemarketing schedule.
  • Optimized email targeting through analyzing data, identifying trends, in registrations and adjusting strategies accordingly.
  • Managed multiple campaigns simultaneously, ensuring timely completion and adherence to budget constraints.

Accenture

Financial Services Marketing - APAC (Contract)
04.2006 - 06.2007

Job overview

  • Coordination of marketing activities from initiation through to implementation and analysis including internal communications, events and sponsorships, internet marketing, market research, direct marketing, coordination and production of marketing collateral and database management
  • Train and manage a Database Coordinator in Dalian, China,
  • Target market segmentation and list selections,
  • Maintenance of Financial Services Asia Pacific (APAC) Touchpoint website (intranet) – incorporating events calendar and thought leadership development/ execution schedule, Produce monthly database campaign reports on FS APAC activities for Global,
  • Liaise and collaborate with internal stakeholders of varying degrees of seniority across a number of countries (incl APAC and US) and business units concerning campaign and database projects,
  • Work with external suppliers including multimedia design agencies, language translation agencies, content development suppliers and fulfilment companies,
  • Monitor and adhere to time-lines and budgets, Collate, design and distribute the Financial Services APAC newsletter.

Community Services & Health Industry Skills Council

Marketing Coordinator
11.2004 - 02.2006

Job overview

  • Complete management and implementation of the inaugural Making a Difference… conference including organising speakers, program, exhibitors, venue, and promotional material,
  • Ensure all marketing/ promotional material adhere to company guidelines,
  • Update and development of the website including new products, events and news,
  • Build and strengthen relationships with externals including venues, stakeholders, PR company, printers, graphic designer, web and database developers,
  • Implement new branding into all promotional and communication material,
  • Develop and implement marketing and communication material, Implement and coordinate company newsletter,
  • Represent company at various corporate functions including on stands at conferences and industry events.

Australian European Insurance Brokers, Premium Card

Funding Coordinator
02.2003 - 10.2004

Job overview

  • Business/ product development and promotion, Production of promotional material and distribution, Update/ development of website, Competitor analysis and monitoring through internet and trade publications, Upkeep of client database, Liaising with internals (in-house brokers, staff) and externals (clients, brokers, funding company), Providing premium funding quotes and processing payment requests, Generate monthly departmental funding reports and budgets for board, Handle client inquires.

Tallygate Research, Focus Group Recruiter (casual)

03.2002 - 02.2003

Job overview

British Standards Institution (BSI) (UK)

10.2000 - 06.2001

Job overview

  • Total event management for conferences and exhibitions/trade shows, Direct marketing, Liaising with externals, speakers, exhibitor organisers, delegates, caters, conference partners, mailhouses and printers, advertising agencies re
  • Stand function and design, PR agencies, Exhibition organisers on national and international level regarding stand space and speaker slots at associated conferences, Managing staff during planning and execution of events, Requisition payments, Organise displays at BSI sponsored award nights, Production and editing of promotional material including brochures and banners.

The Market Research Society (UK)

Marketing Coordinator
02.2000 - 09.2000

Job overview

  • Co-ordination of niche industry specific seminars, Organise mailouts of membership material, Proof reading of publications and brochures, Providing copy for magazine adverts, Process membership payments, Take membership enquires, Monitor and analyse other associations performance and their benefits and service on offer, Implement incentive schemes to encourage membership upgrades.

Walt Disney Properties (UK)

09.1999 - 02.2000

Job overview

  • Liaising with external suppliers including office supplies and equipment, Delegating and prioritising jobs between engineers, handymen and cleaners to ensure high quality standards, Taking internal complaints via the helpdesk and rectifying the problem, Organising bookings on the conference rooms.

IIR Conferences

05.1998 - 05.1999

Job overview

  • Compiling marketing plan on limited budget and adjust accordingly to conference progression, Liaise with externals, Sponsors, magazines, listbrokers) and secure contra deals, typesetters and mailhouse, Proofreading brochures, List selection from internal and external databases, Pre conference analysis using relevant previous events, Post conference ROI.

Education

University of Newcastle

Bachelor of Business (Major in Marketing)
01.1997

University Overview

Monte Sant Angelo College, North Sydney

Higher School Certificate
01.1993

University Overview

Skills

  • Campaign Management
  • Database Management
  • Event Management
  • Direct Marketing
  • Digital Marketing
  • Communication
  • B2B and B2C Marketing
  • Website Development and Maintainable
  • Google Analytics

References Available

References Available
True

Professional Development

Professional Development
  • Copywriting Essentials, Australian Direct Marketing Association (ADMA), 2006
  • Certificate in Direct Marketing, Australian Direct Marketing Association (ADMA), 2005
  • Certificate in E-Marketing, Australian Direct Marketing Association (ADMA), 2003
  • Introduction to Pagemaker 5.0, MTE (Management Technology Education)
  • Attends Annual ADMA and Sydney on Sale trade shows and seminars
  • Computer Skills- Microsoft Word, Microsoft Excel, Microsoft Access, PowerPoint, Outlook
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Part TimeContract Work

Location Preference

On-SiteRemoteHybrid

Important To Me

Flexible work hoursCompany CultureWork-life balancePersonal development programs

Timeline

Business Owner
BYO Clutch
07.2020 - Current
Marketing Officer
The School At AIPA
03.2019 - 11.2020
Marketing Specialist
The Institute of Chartered Accountants
10.2007 - 06.2011
Financial Services Marketing - APAC (Contract)
Accenture
04.2006 - 06.2007
Marketing Coordinator
Community Services & Health Industry Skills Council
11.2004 - 02.2006
Funding Coordinator
Australian European Insurance Brokers, Premium Card
02.2003 - 10.2004
Tallygate Research, Focus Group Recruiter (casual)
03.2002 - 02.2003
British Standards Institution (BSI) (UK)
10.2000 - 06.2001
Marketing Coordinator
The Market Research Society (UK)
02.2000 - 09.2000
Walt Disney Properties (UK)
09.1999 - 02.2000
IIR Conferences
05.1998 - 05.1999
University of Newcastle
Bachelor of Business (Major in Marketing)
Monte Sant Angelo College, North Sydney
Higher School Certificate

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