Sally Gillam

• Rendered mental health and counselling services to families, focusing on development of healthy relationships.
• Conducted intake and needs assessments to set therapeutic goals and establish professional relationships with clients.
• Collaborated with other mental health professionals to create comprehensive treatment plans.
• Educated clients and families on importance of mental health and self-care.
• Developed and implemented creative interventions to engage clients and promote therapeutic progress.
• Garnered excellent reviews from individuals and families and maintained long-term counselling relationships to provide ongoing care and support.

• *Tenure due to family relocation to Sunshine Coast.
• Appointed the position from an application intake of 250 people to lead within the Senior Executive Service Leadership managing a range of high-profile systemic change projects that shaped the ATO work environment.
• Collaborated with colleagues across HR and business functions to support the delivery of initiatives that empowered people to do great things through implementations of key HR transformation strategies.
• Led project management by supporting, co-designing, and monitoring the delivery of HR projects while working flexibly across projects, both autonomously and collaboratively..
• Engaged stakeholders by building trust and partnerships to effectively support their needs relating to culture, diversity, leadership, or mental health.
• Exercised exceptional level verbal and written communication skills, including the ability to contextualise technical concepts with clarity.

As per current role above (2023-)

• Led a team of six Project Managers and Designers responsible for handling the advertising and marketing activities, including its global brand campaigns.
• Maximised performance by monitoring daily activities and mentoring team members.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Managed senior-level personnel working in marketing and sales capacities.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Directed creative aspects of advertising campaigns.
• Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Developed advertising tactics and implemented new solutions for increased brand awareness.

• Delivered exceptional customer service through tailored presentations, proactive client-focused selling, and maximizing revenue opportunities.
• Supported Sales Executive to exceed on revenue targets for assigned media agency portfolio.
• Delivered exceptional customer service as the key contact for media planners and buyers, building strong relationships while delivering and exceeding on expectations.
• Provided professional support and coordination in a fast-paced environment, performing administrative project work using software tools Microsoft Outlook, Word, Power Point and Excel.
• Built relationships with customers and community to promote long term business growth.

• Developed and executed advertising plans including setting campaign objectives, choosing appropriate media channels, and managing budgets.
• Prioritised building and maintaining client relationships by regular communication, understanding client needs, and fostering strong working relationships.
• Measured and oversaw campaign execution. Monitored progress, making adjustments as needed, and ensuring campaigns stayed on track.
• Analyzed campaign results to refine future campaigns and demonstrate the value of advertising to clients.
• Collaborated with internal teams, working with creatives, media planners, and other specialists to deliver effective campaigns.