Summary
Overview
Work History
Education
Skills
References
Timeline
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SAM ABBASPOUR

Adelaide,South Australia

Summary

Accomplished Communications Officer with 2 years of experience growing company client bases via strategic marketing. Works with national corporate clients to identify and address public, media and promotional needs. Delivers high-impact, dynamic product presentations to drive revenue growth.

Overview

4
4
years of professional experience

Work History

Communications Officer

Maxima
07.2023 - Current
  • Collaborated with KWPX to launch a new Maxima website on WordPress, improving site accessibility, navigation, and user experience.
  • Monitored and coordinated social media content across various platforms, leading to a 27% growth in LinkedIn followers.
  • Worked with Project Manager to create new ID business cards, including personally taking over 110 professional photos for the cards.
  • Developed and implemented an effective communications schedule aligned with Maxima’s five-year strategic plan and annual business objectives, ensuring regular and impactful stakeholder engagement.

Marketing Assistant

United Concrete Works Pty Ltd.
02.2022 - 07.2023
  • Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $9,000, resulting in about $24,670 in monthly revenue
  • Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 12%
  • Launched SEO campaign for high volume and long-tail keywords that generated 2,378 unique visitors and 84 customers monthly
  • Worked with editorial, product marketing, social, and creative teams to design marketing assets, which improved ad performance by 19%.

Marketing Volunteer

UNI, SA
01.2021 - 12.2022
  • Supported marketing team by writing and editing 100+ social media and email campaigns
  • Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 16%
  • Optimized email copy and email sequences through A/B testing to improve the average open rate from 6% to 11%
  • Executed paid social media campaigns across Facebook, Instagram, Twitter, and YouTube, surpassing KPIs by 4%.

Education

Marketing and Economics -

University of South Australia
Adelaide, SA
09.2022

Skills

  • Hubspot
  • Hootsuite
  • Wordpress
  • Mailchimp
  • Paid acquisition (Facebook, Instagram, AdWords)
  • SEO
  • A/B testing
  • Google Analytics
  • Google Tag Manager
  • Microsoft Excel
  • Google Sheets
  • Adobe Indesign
  • Data Entry
  • Photography

References

Marketing Coordinator                                                                                       

Sam Fullerton

P: 0439 300 987

Samuel.Fullerton@outlook.com                                                        


Quality and Business Assurance Consultant

Alexander Iannella

P: 0468 405 972

E: alexianella97@gmail.com

Timeline

Communications Officer

Maxima
07.2023 - Current

Marketing Assistant

United Concrete Works Pty Ltd.
02.2022 - 07.2023

Marketing Volunteer

UNI, SA
01.2021 - 12.2022

Marketing and Economics -

University of South Australia

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SAM ABBASPOUR