Summary
Overview
Work History
Education
Skills
Qualities
Affiliations
Certification
References
Timeline
Generic

Sam Anderson

Kensington,VIC

Summary

Part-time musician, full-time versatile e-commerce and marketing professional with over three years of work experience, with expertise in data-focused marketing, multi-channel brand development, research analysis, and merchandising. Equipped for the fast-changing world, adept with skills in AI implementation, trends/competitor analysis, and brand growth and development strategies to drive sales. Known for fostering innovative solutions to complex and underlooked challenges through both creative and critical thinking.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Online Merchandise Coordinator

Premier Retail
Melbourne, Victoria
03.2025 - Current
  • Regularly researched and reported a multiplatform competitor analysis to senior management.
  • Designed and implemented automation flows via code to optimize workflow in assistance with AI, utilizing in-house image databases, and current ML algorithms.
  • Developed and maintained merchandising standards to drive conversions, backed by personally custom-built conversion flows, and historical data trend analysis for Just Jeans and Jay Jays.
  • Monitored and tracked daily, weekly, and monthly sales across a range of metrics and health indicators to advise senior management on brand status.
  • Worked alongside marketing and web design to ensure media content was aligned with brand identity.

Marketing & Fulfilment Manager

ROCKBROS
Nunawading, Victoria
12.2023 - 02.2025
  • Development and implementation of a multi-level digital sales funnel for email marketing, which contributed approximately $9,000 in sales per month.
  • Co-managed and trained a high-performing social media team, which experienced growth of over 2,416% in 5 months (+14,500 followers).
  • Managed fulfillment systems, including customer service, overdue orders, order delegation, and inbound B2C and B2B inquiries.
  • Report and manage KPI indicators across platforms, including emails, social media, and online (Shopify).
  • Performed regular health checks across key metrics, including CLV, AOV, CNV, engagement, etc., to refine and update the eCom strategy to drive conversions.

Sales / Marketing Assistant

Promonow
Nunawading, Melbourne
01.2023 - 12.2023
  • Assist in the fulfillment pipeline for the creation of bespoke products for clients, including product drafting, quoting, and customer satisfaction.
  • Management of CRM software, including keeping track of customer quotes and invoices.
  • Monitor brand consistency across marketing channels and materials.
  • Additional administration duties, including data analytics, customer updating, and processing orders.

Education

Bachelor of Science - Chemistry, Mathematics

Monash University
Clayton, VIC
07-2024

Skills

  • Google Analytics and Meta Business Suite
  • AI utilization and implementation
  • Multi Disciplinary Data and research analysis
  • Shopify CMS platform

Qualities

  • Critical thinking
  • Leadership and management
  • Strong public speaker
  • Adaptive and growth mindset

Affiliations

  • Music performance / production
  • Fashion and design
  • Science, psychology, and philosophy books
  • Artificial intelligence

Certification

  • Working with children's check
  • Australian driver's license

References

References available upon request.

Timeline

Online Merchandise Coordinator

Premier Retail
03.2025 - Current

Marketing & Fulfilment Manager

ROCKBROS
12.2023 - 02.2025

Sales / Marketing Assistant

Promonow
01.2023 - 12.2023

Bachelor of Science - Chemistry, Mathematics

Monash University

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Sam Anderson