Sam Bonser
Melbourne,VIC
Overview
7
7
years of professional experience
Work History
Executive Producer
Producey/Clubby Sports
Melbourne, Victoria
10.2021 - Current
- Develop and maintain relationships with all external stakeholders
- Create and drive systems and processes that maintain high-performing team members
- Spearhead ideation, scheduling, resourcing, budgeting and delivery for all content campaigns
- Manage and develop a team of six content and social media producers
- Lead on all digital campaign strategy
- Develop and implement marketing, brand and communications assets
- Oversee social media and digital marketing strategy to increase brand exposure and audience engagement
- Create detailed briefs and decks on all media projects
- Responsible for all brand agency and content production revenue targets
- Monitor/utilise insights and analytics to inform content and communication strategy across our 20+ digital channels
Content Producer
Carlton Football Club
Melbourne, Victoria
04.2019 - 08.2021
- Developed and produced high quality, daily content for all digital channels
- Serviced all stages of the marketing funnel for new and existing members
- Collaborated with stakeholders across the organisation to deliver key content outcomes
- Regularly delivered digital platform analytics and insights reports for management
- Responsible for informing, engaging and entertaining the 90,000+ Carlton FC members
- Managed multiple projects on a weekly basis
- Maintained high level engagement through the football club's various digital channels and cultivated membership advocacy of the clubs activity and performance
- Executed a strategic content plan to consistently engage and inform the clubs members.
- Managed the content management system on a daily basis
Head of Digital (prev. Media Producer)
MediaLink Productions
Melbourne, Victoria
11.2016 - 11.2019
- Assisted in the media and content strategy for a range of government and corporate bodies
- Produced content for online campaigns and social media platforms such as YouTube, Facebook, Twitter, Instagram, Website and eDM
- Developed strategies for optimising search engine visibility through SEO and SEM tactics
- Managed external relationships and provided authoritative advice on digital content strategies
- Provided ongoing advice to senior management teams across the corporate and government sectors
- Reviewed website design elements regularly to ensure they are up-to-date with current trends
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement
- Coordinated with external vendors to ensure timely delivery of projects while maintaining quality standards
- Developed and implemented a digital strategy and successfully increased sales leads
Education
Bachelor's Degree - Media And Communication (Minor. Digital Media)
Swinburne University
Melbourne, VIC07-2016
Cert IV - Creative Industries
RMIT
Melbourne, VIC11-2011
High School Diploma -
St Leonards College
Melbourne, VIC10-2009
Skills
- Team Management
- Brand Strategy
- Content Strategy
- Project Management
- Media Campaigning/Marketing
- Organic and Paid Digital Strategy
- Stakeholder Management
- Community Engagement
- Corporate Affairs
- Content Production
Timeline
Executive Producer
Producey/Clubby Sports
10.2021 - Current
Content Producer
Carlton Football Club
04.2019 - 08.2021
Head of Digital (prev. Media Producer)
MediaLink Productions
11.2016 - 11.2019
Bachelor's Degree - Media And Communication (Minor. Digital Media)
Swinburne University
Cert IV - Creative Industries
RMIT
High School Diploma -
St Leonards College
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