SAM KHOURY
Parramatta,NSW
Summary
Highly accomplished Marketing and CRM Manager with over 24 years of experience leading complex marketing campaigns, implementing CRM systems, and driving customer engagement across digital, direct mail, and traditional channels. Expertise in designing data-driven customer journeys, deploying omnichannel marketing strategies, and optimizing customer segmentation to drive revenue growth. Proven track record of collaborating with significant healthcare and pharmaceutical companies and delivering strategic marketing initiatives. Hands-on experience with CRM platforms, including Zoho, ACT Sage, and Goldmine, and a vital healthcare and technology solutions background.
Overview
37
37
years of professional experience
Work History
CRM and Marketing Manager
The Dental Review
01.2016 - Current
- Implemented Zoho CRM to streamline customer data management, improving campaign segmentation and targeting
- Developed, deployed, and analysed email campaigns and newsletters using Dreamweaver (HTML/CSS) and SendGrid, enhancing customer engagement and conversion rates
- Managed Facebook remarketing campaigns to boost customer retention and acquisition
- Directed website display advertising using AdRotate on WordPress, with UTM tracking for campaign performance
- Designed and executed direct mail campaigns, optimising processes for Australia Post barcoding discounts and managing mail merges
- Managed campaigns for dental healthcare clients, including Garrison Dental, Smilefast, Quick Straight Teeth, SomnoMed, Ansell, Filling the Gap, Full Face Orthodontics, Sleepwise, Denticare, Phillips, Air Liquide, Troll Dental, Health Engine, Rhondium, Avant Mutual, Guild Insurance, MIPS, Medical Protection, Straumann, Australian Imaging, Bioprotect, OzDent, Podium, Viatris, Medident, Dentaurum to deliver customised marketing campaigns across digital and traditional channels.
- Developed customized reports for improved sales forecasting and accurate performance tracking.
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
- Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decisionmaking.
- Managed customer relations on ongoing basis to maximize customer retention.
General Manager
Smartmail
01.2000 - Current
- Led mailhouse services for large-scale clients, including data processing, printing, fulfilment, and mailing
- Spearheaded the development and implementation of a web-based mailroom management system, optimising e-business trading for postage, courier, and printing services
- Developed, deployed, and reported on email campaigns via SendGrid, including customer newsletters and promotional materials
- Managed direct mail campaigns, improving efficiency with Australia Post barcoding discounts and overseeing end-to-end fulfilment
- Implemented ACT Sage CRM to streamline customer management and improve campaign targeting
- Developed and executed data-driven marketing campaigns for product launches and customer engagement initiatives- Worked with prominent healthcare and pharmaceutical clients such as Cynergy Health and Boehringer Ingelheim.
Business Development Manager
GBM Logic Pty Ltd
08.1998 - 12.2000
- Delivered over $15 million in sales during the first year, providing technical presales and business process re-engineering services to major clients such as GIO Australia and the Health Insurance Commission
- Collaborated with leading companies like KPMG and IBM-GSA to design and implement hybrid mail solutions (physical and electronic mail)
- Directed CRM implementation and customer segmentation projects, ensuring high client satisfaction and long-term retention.
Business Development & Product Manager
Australia Post
10.1994 - 07.1998
- Managed key accounts for EDIPOST, including clients such as EnergyAustralia, NRMA, and AMP, driving $5.1 million in sales over one year
- Provided pre-sales support and implemented custom mailing solutions using hybrid mail environments (physical, electronic, web publishing)
- Developed and executed market research and marketing plans for new and existing Australia Post services, including EDI POST, AddressPOST, and Mailroom Software.
Sales and CRM Specialist
S&H Computer Services
06.1987 - 09.1994
- Implemented CRM systems (ACT) for mobile and desktop applications, enhancing customer relationship management for sales teams
- Designed and developed in-house CRM tools, resulting in streamlined sales operations and improved tracking of customer interactions
- Direct mail services, including data processing, printing, fulfilment, and mailing.
Education
B.E. Mechanical Engineering (Hons) - Mechanical Engineering
University of NSW, University of Newcastle
Sydney, Newcastle12.1990
Skills
- CRM Systems (Zoho, ACT Sage, Goldmine)
- Email Marketing (Dreamweaver HTML/CSS, SendGrid)
- Data Analysis and Segmentation
- Website Management (WordPress, AdRotate)
- Advanced PC Experience (Windows, Network, Hardware)
- CRM Systems (HighLevel, Zoho, ACT Sage, Goldmine)
- Omnichannel Marketing (Email, Direct Mail, Digital, Social Media)
- Email Campaign Management (HTML/CSS, SendGrid)
- Data-Driven Marketing and Segmentation
- Stakeholder Management and Client Liaison
- Lead Generation and Customer Retention
- Direct Mail Optimization (Australia Post Barcoding Discounts)
- Project Management and Presales Support
- Website Display Advertising (AdRotate for WordPress)
Timeline
CRM and Marketing Manager
The Dental Review
01.2016 - Current
General Manager
Smartmail
01.2000 - Current
Business Development Manager
GBM Logic Pty Ltd
08.1998 - 12.2000
Business Development & Product Manager
Australia Post
10.1994 - 07.1998
Sales and CRM Specialist
S&H Computer Services
06.1987 - 09.1994
B.E. Mechanical Engineering (Hons) - Mechanical Engineering
University of NSW, University of Newcastle
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