Sam Taleifard
BLACKBURN,VIC
Summary
Marketplace advertising specialist with strong expertise in data automation and PPC campaign optimization across Amazon DSP, Sponsored Products, Sponsored Brands, and Sponsored Display. Achieved significant results by leveraging analytical skills in ACOS, TACOS, ROAS, ROI, CTR, CPM, and net PPM, while integrating various data sources and developing automated dashboards. Committed to advancing no-code automation tools to enhance data analysis and visualization capabilities.
Overview
1
1
year of professional experience
1
1
year of post-secondary education
Work history
Marketplace, ads and data automator and optimiser
Dexxon Data Media And Storage B.V.
Alphen aan den Rijn, Netherlands
2024.12 - Current
Key Achievements
- Reduced Amazon DSP ACOS from 34% to 14% on $100K monthly sales through structured campaign management and AI-driven optimisations.
- Built pipelines to consolidate and analyse advertising and sales data from CSV, EDI, and API sources.
- Developed dashboards and predictive models enabling faster, data-driven decision-making.
- Created product cost models calculating Net PPM, TACOS, ROAS, ROI, CTR, and CPM to inform strategic pricing.
- Implemented scalable automation workflows reducing manual campaign maintenance by 60%, improving ROAS, and cutting advertising costs.
- Managed GEO-targeted campaigns across Germany, France, and the Netherlands.
- Produced high-end video ads, including scripting, editing, and deployment on eCommerce marketplaces.
Education
Master in New Screen Media -
University of East London
2009.09 - 2010.10
Skills
Key Skills
Marketplace & Advertising
- Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV
- PPC campaign optimisation
- ACOS, TACOS, ROAS, ROI, CTR, CPM, Net PPM analysis
- GEO-targeted campaigns (DE, FR, NL)
Data & Automation
- SQL data analysis and ETL pipelines
- Python automation for marketing workflows
- API, CSV, EDI data integration
- Automated dashboards and predictive models
Creative Production
- Ad production from concept to final delivery
- Product page ad optimisation
Tools & Platforms
- Amazon Advertising Console, DSP
- Python, SQL
- Azure AI
- No-code automation tools
- Data dashboards and visualisation
Languages
English
Fluent
Dutch
Fluent
German
Intermediate
French
Elementary
Timeline
Marketplace, ads and data automator and optimiser
Dexxon Data Media And Storage B.V.
2024.12 - Current
Master in New Screen Media -
University of East London
2009.09 - 2010.10