Samantha Fischer

As a brand manager, I lead any projects and initiatives for our beverage products from our white milks to our juices and our flavoured milk products.

• Conduct market analysis to identify opportunities for new product development (NPD) and brand growth for now and the future.
• Lead and manage cross-functional projects from ideation to execution, ensuring alignment with tight timelines and budgets.
• A proud achievement of mine is the successful launch of Chill Protein, which was the top 2 and 3 performing new products in flavoured milk in WA grocery. I led the project from concept to launch.
• Develop pricing architecture strategies to optimize profitability and competitiveness.
• Execute marketing initiatives, including briefing designers, booking and assisting in outdoor campaigns, creating point-of-sale materials, and developing in-store promotional materials.

• Built relationships with architects, builders and purchasing managers of the building industry.
• Identified new businesses that Specifying Dynamics could sell there services too, meeting with key stakeholders and promoting the benefits of our business.
• Developed marketing materials to be used during presentations with architect, builders, purchasing managers etc.
• Held online, over the phone and in-person meetings with those key stakeholders.

• Supported staff members in their daily tasks.
• Gained valuable experience working within the marketing industry, applying learned concepts directly into relevant work situations today.
• Sorted and organized files, spreadsheets, and reports.
• Gained hands-on experience in planning PR stunts, campaigns and digital activations.
• Prepared project presentations, and pitched the final campaign to the wider team.

This was a hybrid role - where I assisted the team at Seven West Media with their activations at any major events they needed assistance with.

Events that I assisted the team with included The Perth Royal Show, the WA Day festival and a community Telethon event at RAC Perth.