Summary
Overview
Work History
Skills
References
Timeline
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Sam Keating

Melbourne,VIC

Summary

Results-focused eCommerce Manager with expertise in optimising digital platforms, increasing traffic, and enhancing user experiences. Proven track record in utilising web analytics, A/B testing, and digital marketing to boost conversions and sales. Skilled in leading cross-functional teams and executing strategic eCommerce roadmaps to achieve business objectives.

Overview

8
8
years of professional experience

Work History

Digital Operations Manager

Sussan Group
Melbourne, Victoria
05.2024 - Current
  • Led development and implementation of eCommerce roadmap, enhancing performance and scalability.
  • Strategised online trade calendar with marketing and merchandising teams for seamless promotions.
  • Designed and executed merchandising strategies that improved product visibility, simplified navigation, and enhanced the overall online shopping experience.
  • Harnessed web analytics to identify and rectify website issues and customer drop off points, optimizing the shopping experience by reducing abandonment rates.
  • Provided comprehensive reporting and insights on online trade and website performance, leveraging data to drive informed decision-making and optimize digital strategies.
  • Cultivated strong relationships with cross-departmental teams, enabling seamless collaboration to address issues and improve operational efficiency.
  • Led the optimisation of organic search channels, driving significant improvements in traffic and visibility.
  • Exhibited strong leadership by managing and mentoring a team, providing development opportunities to support growth and ensure high performance.
  • Identified new opportunities for improvement within internal reporting systems, collaborating with stakeholders to implement and automate technology that streamlined operations and enhanced efficiency.
  • Utilized A/B testing tools to drive data-backed decisions, continuously testing and refining digital strategies to improve customer engagement and conversion rates across key eCommerce channels.
  • Directed accounts with Yotpo, Insider (A/B testing tool), and SEO agencies, ensuring the website is consistently optimised with the latest industry best practices.

Ecommerce Manager

Aura Home
Melbourne, Victoria
07.2021 - 05.2024
  • Implementation of eCommerce roadmap, driving initiatives to optimise ecommerce and digital marketing strategies aligning with company goals and growth objectives
  • Work collaboratively with the Marketing team to develop and rollout campaigns in-line with brand strategy and promotional calendars
  • Oversee digital performance of paid and organic channels, managing agency budget and KPI's
  • Site optimisation using data driven insights to drive decision making and improvement of function, search and navigation
  • Manage the day-to-day E-commerce platform (Magento) including product uploads, landing pages, promotional content and pricing, SEO and merchandising
  • Sprint planning with inhouse development team, identifying opportunities and new features, troubleshooting bugs while ensuring timely delivery
  • Weekly, monthly, annual and promotional reporting, providing key stakeholders with insights and recommendations to drive informed decision-making
  • Mentoring and developing ecommerce coordinators, assisting their professional growth and development through training and guidance
  • Establishing and overseeing accounts with Yotpo, Yeildify and Preezie ensuring newest practises are always optimised for site
  • Overseeing products and trade on marketplace partners sites, including Temple & Webster, Myer and Iconic
  • Continuous review and enrichment of site content to ensure accuracy, SEO best practise and online conversion optimisation

Ecommerce Specialist

Bed Bath N' Table
08.2018 - 07.2021
  • Implementation of all products on the Bed Bath N' Table website, ensuring accurate data for 4000+ skus
  • Mentoring and developing ecommerce coordinator, assisting their professional growth and development through training and guidance
  • Management of SEO, building strong and relevant meta data, URL's, internal links, and redirects
  • Updating copy and designs for content, PDP and PLP pages
  • Site Merchandising using Fred Hopper to correspond with stores and Marketing calendar
  • Implementation of new Navigation structure

Ecommerce Coordinator

Heritage Brands
05.2017 - 08.2018
  • Management of web stores, including product uploads, design changes, promotional campaigns for Australis, In Essence and Oil Garden websites
  • Supervise and update marketplaces including Amazon Aus and Ebay
  • Manage and review product presentation on site to ensure correct categorisation, images, copy, pricing and promotional offers are accurate and meet correct requirements
  • Coordination of product photography and any other assistance to ensure that the website is optimised and performs
  • Improve search results by mapping out synonyms and site redirects
  • SEO research, development and implementation
  • Set-up offer codes and testing for all promotional campaigns
  • Monitor and report on Ecommerce and Digital marketing trends, while identifying new opportunities
  • Support the Ecommerce Manager with various campaigns and ad hoc tasks
  • Updating shipping notifications to customers after all orders are finalised
  • Assist with the design of online and digital campaigns, including EDM and social media management

Skills

  • eCommerce Strategy Development
  • UX Optimization
  • A/B Testing and CRO
  • Google Analytics
  • Digital Marketing
  • Web Analytics and Data Analysis
  • SEO/SEM
  • Team Leadership
  • Magento
  • Project/Sprint Management

References

Available upon request

Timeline

Digital Operations Manager

Sussan Group
05.2024 - Current

Ecommerce Manager

Aura Home
07.2021 - 05.2024

Ecommerce Specialist

Bed Bath N' Table
08.2018 - 07.2021

Ecommerce Coordinator

Heritage Brands
05.2017 - 08.2018

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Sam Keating