Basketball and Swimming
SAMANTHA TOMLINSON
Essendon,VIC
Summary
Extremely driven and goal-orientated administrator within the sporting industry with a vast love and passion for basketball. Hard-working and team-orientated, with a focus on building those relationships to leverage my skills at a senior sports management level.
Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.
Entrepreneur with a strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.
Overview
37
37
years of professional experience
Work History
Founder & Managing Director
Aussie Basketball USA Pty Ltd
03.2007 - Current
- Establishing business relationships internationally
- Selling the scouting service to universities abroad with an ability to market the product at its highest level
- Managing and building websites and integrating a user friendly approach
- Scouting exceptional talent at its highest in basketball within the country
- Growing the database daily and selling the sport as a whole to the broader community and locally through our basketball camps
- Strategically programming and promoting a pre prep organisation called Little Aussie Allstars
- Established a successful business by identifying market needs and developing innovative solutions.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Championed continuous improvement efforts within the organisation, streamlining operations for increased efficiency.
- Built a positive organisational culture that fostered creativity, innovation, and employee engagement.
- Led the strategic planning process to define business goals and ensure alignment across all departments.
Swim School Manager to the Owner
Tullamarine Swimming School
01.1988 - Current
- Evaluated instructor performance regularly through observation sessions, feedback discussions, and professional development opportunities to maintain high teaching standards.
- Created a positive learning environment that fostered strong relationships between instructors, students, and parents.
- Oversaw the daily operations of the swim school, ensuring efficient scheduling, staff management, and facility maintenance.
- Created a positive learning environment that fostered strong relationships between instructors, students, and parents alike.
- Implemented a streamlined student registration process, increasing enrollment rates and reducing administrative workload.
- Implemented a streamlined registration process for students, increasing enrollment rates and reducing administrative workload.
- Established effective communication channels between staff members to encourage collaboration and knowledge sharing throughout the team.
- Managed a team of swim instructors, providing ongoing training and support to ensure top-quality instruction across all classes.
- Tracked, organized and cleaned pool equipment and restocked or replaced inventory to keep pool in good working condition.
- Trained and supervised staff to consistently meet performance goals and customer service standards.
- Cultivated strong relationships with customers to build loyalty and repeat business.
- Restored customer loyalty by resolving complaints with workers, activities or services rendered.
- Responded efficiently to emergencies in the aquatics area, following established protocols to ensure the safety of all patrons.
- Enhanced swimmer safety by implementing comprehensive training programs for lifeguards and aquatic staff.
- Reduced accident rates by conducting thorough risk assessments and maintaining a hazard-free pool environment.
- Developed strong relationships with patrons through attentive customer service while addressing concerns or complaints promptly.
- Monitored pH, chlorine, alkalinity and water hardness and took steps to maintain pool at optimal levels.
- Contributed to overall facility cleanliness by implementing efficient pool deck maintenance routines during both open swim periods and scheduled downtime between sessions.
- Supervised aquatic staff and administered performance evaluations to communicate expectations .
- Created and maintained detailed reports of daily, weekly and monthly operations.
- Inspected equipment and facilities for signs of wear or damage impacting safety.
- Implemented and maintained safety standards and deployed first aid, CPR and other emergency management services.
Swim School Manager
St Kilda Sea Baths
09.2009 - 01.2013
- Establishing growth in numbers in the swim school to its highest capacity
- Liaising with parents and employees of the swim school business
- Assessing all 1200+ students in the swim school and placing them in the correct levels
- Managing all 15 instructors and assistant manager of the swim school
- Implementing marketing and sales techniques for the swim school
- Reporting financials of profit and loss, including KPI financials
- Coordinating the daily times levels of the program and mapping out the weekly swim school program for the term
- Monitoring sales for all equipment and swim gear
- Managing payroll and accounts before briefing the senior accountant
- Oversaw the daily operations of the swim school, ensuring efficient scheduling, staff management, and facility maintenance.
- Evaluated instructor performance regularly through observation sessions, feedback discussions, and professional development opportunities to maintain high teaching standards.
- Managed a team of swim instructors, providing ongoing training and support to ensure top-quality instruction across all classes.
- Established effective communication channels between staff members to encourage collaboration and knowledge sharing throughout the team.
- Created a positive learning environment that fostered strong relationships between instructors, students, and parents alike.
- Cultivated strong relationships with customers to build loyalty and repeat business.
- Trained and supervised staff to consistently meet performance goals and customer service standards.
- Enhanced swimmer safety by implementing comprehensive training programs for lifeguards and aquatic staff.
- Developed strong relationships with patrons through attentive customer service while addressing concerns or complaints promptly.
- Assigned work to staff, set schedules, and motivated strong performance in key areas.
- Supervised aquatic staff and administered performance evaluations to communicate expectations .
- Partnered across departments to run smooth, professional events and activities.
- Organized staff schedules to maintain appropriate coverage during peak hours as well as off-peak times in compliance with state regulations.
PA to the Director Maria Mercury
New View Psychology
01.2007 - 12.2008
- All secretarial duties, including scheduling of appointments and dealing with clients over the phone and in house
- Assisted in recruiting, hiring and training of team members.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Business Manager - Athletic Department
Kennesaw State University
09.2005 - 02.2006
- Responsible for managing operations, promoting and selling information on recruitment to outsiders
- Public speaking within the community mean while recruiting the school
- Designing of brochures and delivering a detailed approach via public announcements
- Operations of daily administrative duties
- Coordinating all events with the university and outside organisations
- Organising scheduling with other universities
- Assisting in major decision making with strategic planning, personnel and implementing department policies
- Organising all marketing and promoting
- Assisting with financials and the 1.5 million budget for the department
- Compiling monthly profit and loss and other financials for the business office
- Quoting all aircrafts and buses for the entire season
- Supervising managers and conducting public speaking at all booster events
- Arranging all travel and accommodations for all coaches and players yearly
- Calculating all inventory weekly
- Implemented cost-cutting measures, resulting in substantial savings for the organization without compromising on quality or performance.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
- Executed business plans to strengthen further and maximize territory sales and profits.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
Administrative Assistant to Head of Department
Georgia Tech University
08.2004 - 01.2005
Director of Basketball Operations
Auburn University
10.2001 - 06.2004
- Assisting with the booster club, maintaining sponsorship and relationships
- Organising banquets and coordinating information seminars and staff for events
- Monitored budget and utilised operational resources.
- Oversaw day-to-day production activities by business objectives.
- Educated athletes, coaches and fellow officials about game rules and regulations.
- Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Managed inventory of equipment and supplies, ensuring all necessary items were available for practices and games while minimising costs through strategic purchasing decisions.
- Assisted head coach in developing practice schedules that maximized player development opportunities while adhering to NCAA time restrictions.
Education
Year 11 & 12 -
Australian Institute of Sport
Masters of Psychology - Counselling
Australian College of Applied Psychology
12.2024
Bachelor of Arts -
Victoria University
07.2001
Bachelor of Arts - Psychology
Troy State University
Troy, Alabama06.1998
Bachelor of Arts - Psychology and Sports Administration
Auburn University
Auburn, Alabama12.1995
Year 11 & 12 -
Lake Ginnenderra College
Canberra, ACT12.1991
Skills
Professional Overview of skill level;
- As a proactive and dedicated professional, I am steadfastly committed to the core values and behaviours essential for achieving organisational excellence
- My extensive experience in the aquatics and recreation industry equips me with a nuanced understanding that allows me to design and implement impactful programs, services, and promotional initiatives that truly resonate with community needs
- Dynamic Leadership and Team Development: With exceptional supervisory capabilities, I effectively manage, lead, and nurture a diverse team of multi-disciplinary staff and contractors My leadership style inspires collaboration and drives high performance and employee engagement
- Strategic Financial Acumen: I possess hands-on experience in financial management within leisure venues and commercial programs, ensuring operations remain profitable and sustainable while maximising resource efficiency
- I excel at strategic planning and organization, skillfully addressing challenges and leveraging creative problem-solving techniques My ability to apply emerging policy solutions facilitates effective navigation of complex scenarios
- My sophisticated written and verbal communication skills empower me to engage, negotiate, and build relationships with various stakeholders, including organizations, clients, and suppliers, resulting in collaborative success
- I have a strong track record of building strategic partnerships and networks, particularly with schools, enhancing community connections and expanding program reach
Interests
Timeline
Swim School Manager
St Kilda Sea Baths
09.2009 - 01.2013
Founder & Managing Director
Aussie Basketball USA Pty Ltd
03.2007 - Current
PA to the Director Maria Mercury
New View Psychology
01.2007 - 12.2008
Business Manager - Athletic Department
Kennesaw State University
09.2005 - 02.2006
Administrative Assistant to Head of Department
Georgia Tech University
08.2004 - 01.2005
Director of Basketball Operations
Auburn University
10.2001 - 06.2004
Swim School Manager to the Owner
Tullamarine Swimming School
01.1988 - Current
Masters of Psychology - Counselling
Australian College of Applied Psychology
Bachelor of Arts -
Victoria University
Bachelor of Arts - Psychology
Troy State University
Bachelor of Arts - Psychology and Sports Administration
Auburn University
Year 11 & 12 -
Lake Ginnenderra College
Year 11 & 12 -
Australian Institute of Sport
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