Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Samar Ahsan

Bungarribee

Summary

Transformational Customer Experience Leader with 15+ years driving $5.7M+ annual revenue across products and training, building high-performing teams, and implementing innovative customer journeys and digital solutions. Skilled in CRM systems, contact centre management, and cross-functional collaboration to deliver measurable improvements in customer satisfaction (+20%), resolution efficiency (-40%), and sales growth (+10% YoY). Passionate about turning insights into scalable, customer-centric solutions that align with business goals.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Customer Service Manager

St John NSW
09.2014 - Current



  • Lead a 15+ customer service team across inbound/outbound operations, ensuring SLA and KPI compliance.
  • Manage product revenue ($1.3M) and shared training revenue ($4.4M), and oversee course occupancy (75% target met) to maximise utilisation and revenue.
  • Drive customer experience improvements, retention strategies, and cross-functional initiatives with Sales, Training, Marketing, and IT.
  • Oversee CRM systems, workflows, reporting, and automation to improve efficiency and optimise resources.
  • Manage risk, compliance, and audit-ready workflows.

Key Achievements:

  • Increased customer satisfaction by 20% through end-to-end journey redesign.
  • Reduced resolution times by 40% via streamlined workflows and multi-channel automation (Genesys), optimising resources and reducing 2 headcount.
  • Drove 10% YoY sales growth through coaching, campaigns, and team development.
  • Led system implementation projects, achieving full adoption and compliance.
  • Designed multi-channel onboarding journeys, boosting first-time engagement by 25%.

Customer Service Team Leader

St John NSW
04.2013 - 07.2014


  • Supervised 10 agents, managing daily operations, escalations, and workflows.
  • Streamlined team processes to improve efficiency and service delivery.
  • Delivered coaching, training, and mentoring, enhancing team capability and performance.
  • Launched a peer mentorship program, improving staff retention by 20%.
  • Implemented workflow improvements that reduced ticket resolution times by 18% and cut escalations by 15%.
  • Ensured consistently high-quality customer outcomes through process and team optimisation.

Outbound and Account Manager

St John NSW
04.2012 - 07.2013


  • Managed $600K annual revenue pipeline, tracking opportunities, prioritising leads, and driving full sales cycle to closure.
  • Re-engaged dormant accounts, boosting recurring revenue by 20%, and collaborated with Business Development on upsell/cross-sell opportunities.
  • Optimised CRM workflows and outbound scripts, improving conversion rates by 22% and reducing call handle time by 10%.
  • Exceeded revenue targets by 20% and implemented repeatable pipeline management practices to improve forecast accuracy.

Customer Service Representative

St John NSW
09.2010 - 04.2012
Customer Service Representative (Inbound Support) – St John NSW | Burwood, NSW

2010 – 2012

  • Handled 80+ daily enquiries via phone, email, and web chat, maintaining CSAT >4.7/5.
  • Identified gaps in knowledge base documentation, reducing repeat enquiries by 30%.
  • Resolved customer issues efficiently, consistently achieving first-contact resolution targets.
  • Recognised as Top Performer for three consecutive quarters for exceptional service delivery.

Education

CERT IV in Leadership And Management -

LMA
01-2014

MBA - Banking And Finance

Lahore School of Economics
09-2009

Bachelor of Engineering - Hardware Engineering

Bahria University
06-2007

Skills

  • Customer Experience & Journey Design
  • Team Leadership & Coaching (15 staff)
  • Revenue & Target Management ($57M annual)
  • CRM & Systems Implementation (Salesforce, Dynamics 365, SAP)
  • Contact Centre Operations & KPI/SLA Management
  • Process Improvement & Automation
  • Cross-Functional Collaboration (Sales, Training, Marketing, IT)
  • Training, Onboarding & Adoption Programs
  • Data-Driven Decision Making & BI Reporting
  • Change Management & Compliance

Accomplishments

  • St John NSW Employee of the Year x2 for strategic leadership and customer experience transformation.
  • Led Customer Experience Journey Project, increasing satisfaction scores by 20%.

Certification

Certificate IV in Leadership and Management – 2014

Timeline

Customer Service Manager

St John NSW
09.2014 - Current

Customer Service Team Leader

St John NSW
04.2013 - 07.2014

Outbound and Account Manager

St John NSW
04.2012 - 07.2013

Customer Service Representative

St John NSW
09.2010 - 04.2012

CERT IV in Leadership And Management -

LMA

MBA - Banking And Finance

Lahore School of Economics

Bachelor of Engineering - Hardware Engineering

Bahria University
Samar Ahsan