Samara Derrick
Gymea Bay,NSW
Summary
Dynamic online e-commerce executive with a proven track record with brands across Estee Lauder, enhancing exposure and driving e-commerce growth. Expert in leveraging analytics tools like GA4 and fostering team collaboration. Excelled in executing digital campaigns and optimising customer engagement, significantly boosting online sales metrics. Skilled in brand development and growth planning, with a flair and passion for creating compelling marketing content and strategies.
Overview
9
9
years of professional experience
Work History
Online Executive - MAC Cosmetics
Estee Lauder Companies
Sydney, NSW
08.2024 - Current
- Synchronised efforts across sales, marketing, and finance for seamless project implementation.
- Served as main liaison for Pureplay and Retailer.com business partners and online retailers, driving effective communication.
- Coordinated with National Online Manager and Key Account Managers to execute marketing strategies.
- Executed brand.com and retailer site campaigns, product launches, and promotions.
- Manage product launches, seasonal promotions, and website merchandising for optimal customer engagement.
- Leveraged GA4, Tableau, and Data Studio to evaluate sales metrics.
- Coordinated with SEO teams to improve site visibility and drive organic traffic.
- Managed stock distribution and inventory movement to ensure seamless operations.
- Trained new hires on company workflows, product catalogue tools, inventory management systems, and branding guidelines.
Makeup Artist
Self-Employed
Sydney, NSW
03.2016 - Current
- Delivered on-site makeup services for weddings, birthdays, and special occasions.
- Tailored professional makeup designs to align with specific client themes.
- Ensured efficient management of client interactions for quality service.
- Managed personal brand through social network and media strategies to establish a strong returning customer base.
- Built a strong client base through referrals and social media marketing.
Online Coordinator - MAC Cosmetics & Bobbi Brown
Estee Lauder Companies
Sydney, NSW
02.2022 - 08.2024
- Enhanced product exposure and sales metrics on brand websites and retailer platforms.
- Executed digital marketing strategies and optimised budget allocation for promotions.
- Tracked sales metrics to ensure stock levels matched demand.
- Directed CRM campaigns to enhance customer engagement and retention.
- Coordinated with internal teams to ensure accuracy of website content and design.
Senior Consumer Care Advisor
Estee Lauder Companies
Sydney, NSW
03.2020 - 02.2022
- Oversaw the resolution of escalated consumer inquiries through various communication platforms.
- Offered expert product insight and assistance to enhance customer service satisfaction.
- Coordinated with legal departments on regulatory concerns for consumer goods.
- Led the development of training programs for new team members, ensuring exceptional customer support.
Retail Artist
MAC Cosmetics
Miranda, NSW
09.2017 - 09.2020
- Handled tailored product consultations and coordinated in-store makeover arrangements.
- Monitored personal and store KPIs, offering insights to boost sales performance.
- Created brand awareness through sharing and demonstration of product knowledge.
Education
Diploma & Cert IV in Screen And Media - Digital Media
Cameron Jane Makeup Design
Sydney, NSW11-2017
Certificate II in Retail Makeup And Skincare -
Gymea TAFE
Sydney, NSW11-2016
High School Diploma -
The Jannali High School
Sydney, NSW11-2016
Skills
- Brand development
- Marketing
- Growth planning
- E-commerce Strategies
- Marketing Tools: Figma
- Analytics: GA4, Tableau
- CMS & Project Management: JIRA, Trello, Dev Stage Prod Environments, Product Catalogue, Offer Manager
- Office Productivity: Microsoft Office Suite
References
References available upon request.
Timeline
Online Executive - MAC Cosmetics
Estee Lauder Companies
08.2024 - Current
Online Coordinator - MAC Cosmetics & Bobbi Brown
Estee Lauder Companies
02.2022 - 08.2024
Senior Consumer Care Advisor
Estee Lauder Companies
03.2020 - 02.2022
Retail Artist
MAC Cosmetics
09.2017 - 09.2020
Makeup Artist
Self-Employed
03.2016 - Current
Diploma & Cert IV in Screen And Media - Digital Media
Cameron Jane Makeup Design
Certificate II in Retail Makeup And Skincare -
Gymea TAFE
High School Diploma -
The Jannali High School
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