Samara Koko Puru Watt
Lilyfield,NSW
Summary
Dynamic business leader with a strong background in strategic planning, team development, and operational excellence. Experienced in recruiting, training, and managing teams to exceed organisational goals. Adept in marketing, customer service, and driving growth through innovative strategies. Known for solving complex challenges, fostering collaboration, and building strong relationships across all levels of an organisation.
Overview
12
12
years of professional experience
Work History
Owner/Personal Trainer
Hiit Squad Australia
01.2020 - Current
- Designed specific workout systems for individual clients based on their performance abilities.
- Developed, planned, and led personal and group fitness sessions, including well-known specialty fitness programs such as boxing, Muay Thai, and strength training.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Partnerships and Collaborations: Established partnerships with local businesses and health professionals to expand service offerings and increase community reach.
- Client Retention Strategies: Developed and executed strategies to maintain a high client retention rate, contributing to business growth and stability.
- Marketing and Promotions: Created and executed marketing campaigns, including promotions and special offers, to attract new clients and retain existing ones.
Group Fitness Trainer
Stellar/Goddess Fitness
03.2019 - Current
- Established classes to effectively match skill and learning levels of all participants.
- Enhanced client experience by maintaining motivational and supportive culture.
- Managed group fitness classes of up to 20 members.
- Provided guidance and inspiration to class members and recommended additional fitness resources.
Gym floor/Personal trainer/Group fitness trainer
Leichhardt Park Aquatic Centre
02.2017 - Current
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Increased client retention through consistent communication, motivation, and support.
- Boxing, Muay Thai & Strength
Sales and Account Manager
Delfina Sport
10.2022 - 07.2024
- Analysed sales and marketing data to enhance strategies.
- Managed sales promotions and marketing strategies across major social media platforms.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Implemented systems and procedures to boost sales.
- Directed sales support staff in administrative tasks to assist sales reps in closing deals.
- Built relationships with customers and the community to foster long-term business growth.
- Liaised with sales, marketing, and management teams to develop solutions and achieve shared objectives.
- Utilised Sales Force - CRM.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Managed a diverse portfolio of accounts, ensuring each client received personalised attention and support.
- Negotiated prices, terms of sale and service agreements.
- Managed a portfolio of 150-200 accounts totalling $620,000 in sales.
Manager
Nike Homebush
09.2020 - 10.2023
- Accountable for the overall leadership and people management of the designated sales floor zone, including developing talent, performance management, and coaching. Led all in-store activities to achieve sales goals, manage expenses, and maintain customer service levels in accordance with Nike Retail standards.
- Led and coached the Athlete team, setting individual goals that align with business priorities, managing performance, and supporting their development through the performance review process.
- Played an active role in hiring decisions, including onboarding and ongoing training.
- Ensured active use of recognition and rewards to motivate and inspire the team. Accountable for ensuring the Athlete team utilised recognition and rewards effectively.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Acted as a role model and ensured the team embodied Nike values, Leadership Defined, and maxims.
- Led and empowered a Culture of Belonging through Diversity & Inclusion.
- Developed and educated the team on Nike policies and processes, including but not limited to the Code of Conduct and Matter of Respect.
- Created and maintained a premium and customer-focused team.
- Executed business strategy to bring the Nike Brand to life.
- Provided local insights and trends on store activities to inform the senior leadership team.
- Ensured store operational standards were maintained.
- Utilised service strategies that reinforced global initiatives to sustain a customer-focused culture.
- Assessed the business and developed merchandising/product flow plans that supported retail initiatives and merchandising standard practices to maximise sales.
- Consulted cross-functionally with the Store Leadership Team, Retail Operations, Human Resources, IT Helpdesk, Nike Athlete Experience, and Product Presentation.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
Assistant Manager
Nike Birkenhead Point
10.2018 - 09.2020
- Monitored cash intake and deposit records, increasing accuracy and reducing discrepancies.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Developed strong working relationships with staff, fostering a positive work environment.
- Improved customer satisfaction by addressing and resolving complaints promptly.
Personal Trainer/group fitness trainer
G Fitness Rhodes
05.2017 - 10.2019
Membership Sales Consultant
G Fitness Rhodes
09.2016 - 03.2018
- Drove team revenue totals by bringing in top sales numbers.
- Helped customers navigate choices between services with support for questions such as terms, pricing and availability.
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Resolved issues efficiently and enhanced customer satisfaction ratings.
Customer Service Cashier
Top Juice
10.2014 - 09.2016
- Handling of money
- Resolved customer complaints and maintained clean and tidy checkout area.
- Enabled customers to feel welcomed, important and appreciated by answering questions about products sold throughout store.
- Counted money in drawers at beginning and end of each shift.
- Processed accurate and efficient sales and return transactions to facilitate customer satisfaction.
Customer Service
Camperdown McDonalds
07.2012 - 01.2016
Customer Service
Crust Gourmet Pizza Bar
12.2013 - 12.2014
Education
No Degree -
First Aid And CPR
Certificate III & IV - Health And Fitness
Fitlink Australia
2017
Skills
- Communication and People Management
- WHS Trained
- 3 Years of Management Experience
- 10 Years in Customer Service
- Visual Merchandising
- Business Marketing
- Managing Operations and Efficiency
- Employee Coaching and Motivation
- Strategic Planning
- Productivity Performance & KPI Management
- Recruitment
- Issue and Conflict Resolution
- Customer Relations & Retention
- Small Business Operations
- Attention to Detail
- Teamwork and Collaboration
- Developing Training and Operational Policies
- Public Speaking and Presentation
References
Jonathan Maher- Nike Manager
0422816177
Faisal Khan - Gfitness Manager
0401129216
More references available on request
Timeline
Sales and Account Manager
Delfina Sport
10.2022 - 07.2024
Manager
Nike Homebush
09.2020 - 10.2023
Owner/Personal Trainer
Hiit Squad Australia
01.2020 - Current
Group Fitness Trainer
Stellar/Goddess Fitness
03.2019 - Current
Assistant Manager
Nike Birkenhead Point
10.2018 - 09.2020
Personal Trainer/group fitness trainer
G Fitness Rhodes
05.2017 - 10.2019
Gym floor/Personal trainer/Group fitness trainer
Leichhardt Park Aquatic Centre
02.2017 - Current
Membership Sales Consultant
G Fitness Rhodes
09.2016 - 03.2018
Customer Service Cashier
Top Juice
10.2014 - 09.2016
Customer Service
Crust Gourmet Pizza Bar
12.2013 - 12.2014
Customer Service
Camperdown McDonalds
07.2012 - 01.2016
No Degree -
First Aid And CPR
Certificate III & IV - Health And Fitness
Fitlink Australia
Similar Profiles
Cam AnthonyCam Anthony
Training Manager & Senior Instructor at HIIT PilatesTraining Manager & Senior Instructor at HIIT Pilates
Jana JonesJana Jones
Studio Manager at Studio 85 HIIT & YogaStudio Manager at Studio 85 HIIT & Yoga
Angela PhillipsAngela Phillips
Group Fitness Coach at HIIT LogicGroup Fitness Coach at HIIT Logic
Yumo HeYumo He
Placement Student — 0-2 Room at Deborah Little Early Learning CentrePlacement Student — 0-2 Room at Deborah Little Early Learning Centre
Linda Kounsavat RiceLinda Kounsavat Rice
Senior Events Coordinator at EYSenior Events Coordinator at EY