SAMUEL BECK
Christchurch,New Zealand
Summary
Career focused manager with a broad range of experience across sales, commercial analysis, account management and leadership. Utilising a process orientated approach to; optimise employee talent, simplify route to market, and streamline productivity to drive revenue / sales. I believe authentic engagement leads to sustainable, long lasting relationships.
Overview
5
5
years of professional experience
Work History
Regional Area Manager
British American Tobacco NZ
08.2022 - Current
- Managing 8+ salespeople nationally.
- Overseeing 1500 customer accounts.
- Managed sales, marketing and customer account operations efficiently.
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize future business plans.
- Recruited, hired and trained personnel, working to establish key internal functions and guidelines.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
- Cultivated culture of open communication, collaboration and shared accountability for business success.
- Observed employees' strengths, and initiated mentoring program to improve any areas of weakness.
Key Accounts Manager
British American Tobacco NZ
09.2021 - 08.2022
- Balanced profit, volume and share to deliver business objectives.
- Negotiated and co-ordinated trading term agreements, compliance and in store execution for accounts worth over $133M.
- Improved account management by recognising potential competitive threats and outlining proactive solutions.
- Leveraged IRI and Nielsen / Salesforce databases to track customer performance, gain insights and drive sales for new and existing products.
- Planned and executed trade shows including marketing materials, procurement & scheduling.
Key Accounts Analyst
British American Tobacco NZ
01.2020 - 09.2021
- Carried out weekly orders & NPI activation on behalf of customers using SAP/Salesforce portals to the value of $2M weekly (over $100M total).
- Utilised SAP, IRI, Nielsen, Power Bi systems to monitor stock levels, analyse performance, and improve productivity to assist in category management.
- Applied critical thinking to identify issues, evaluate solutions and make informed decisions.
- Data > Analysis > Insight> Action > Sale
Trade Marketing Representative
British American Tobacco NZ
10.2018 - 01.2020
- Responsible for over 200 customers (visiting 10-15 daily)
- Monitored and evaluated campaigns to measure effectiveness and recommend improvements.
- Used IRI, Nielsen, Salesforce, data and local market economic factors to build sales stories.
- Identified appropriate marketing channels and targeted customers for campaigns
- Tracked key metrics and developed data models.
- Informed supervisors and company leaders on markets to best meet customer needs and maximize revenue.
Education
Bachelor of Commerce - Marketing
University of Otago
Dunedin, OTA11.2013
Skills
- Intermediate / Advanced Microsoft Suite (Excel and PowerPoint) / Salesforce / PowerBi
- Communication and Negotiation
- Presenting and Public Speaking (1000hrs)
- National Account Management
- Sales Expertise
- Compliance and Regulation
- People Management
Awarded Peter Jowett Scholarship 2019
"The Peter Jowett Scholarship Award is a unique opportunity for New Zealand Association of Convenience (NZACS) members to challenge others in New Zealand in thinking about the industry.
This annual event is a chance for our industry to recognize the best among us. Opportunity for members to present and challenge the thinking in the FMCG industry, and culminating in an awards celebration for our top-performing members, this is a chance to network & recognize excellence."
Hobbies & Interests
Cooking
Yoga
Brazilian Ju Jitzu
Podcasts
Boxing
Basketball
Timeline
Regional Area Manager
British American Tobacco NZ
08.2022 - Current
Key Accounts Manager
British American Tobacco NZ
09.2021 - 08.2022
Key Accounts Analyst
British American Tobacco NZ
01.2020 - 09.2021
Trade Marketing Representative
British American Tobacco NZ
10.2018 - 01.2020
Bachelor of Commerce - Marketing
University of Otago
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