Samuel Zhou

Clients: Boost Juice, Country Road, Grill’d x Barbie, Officeworks, Mazda, Myer, VicHealth, Catch.com.au, Birds Eye, WISE Employment, Cleanaway, Sustainability Victoria

• Coordinated over 25 brand partnerships and business collaborations
• Managed over 100 talent and public figures, ranging from micro influencers to macro ambassadors
• Proven track record with wins in print, online, broadcast, radio, and podcast coverage
  o Highlights: Vogue Australia, The Herald Sun, Fashion Journal, The Age
• Planned, strategized and executed large scale events and activations
  o Highlights: Country Road Ballarat Flagship Store Opening, Boost Hundy Per Summer
  campaign, Melbourne Myer Christmas Campaign, Officeworks Product Showcase
• Developed and grew positive relationships with clients, media, journalists, new business and talent to achieve agency objectives
• Co-led the Diversity, Equity, and Inclusion committee
• Crafted contracts, briefs, publicity and marketing materials for internal and external stakeholders
• Demonstrated time management and organisational skills by managing a minimum of 6 client accounts at a time
• Performed daily, monthly, end of campaign and financial reporting
• Exercised high level of teamwork skills working cross-functionally with the finance, creative, strategy, corporate PR, and social & content teams of the agency
• Increased customer engagement through the creation of compelling media and social media content and strategies.
• Streamlined internal communication processes, resulting in more efficient project management.
• Pitched to new business to secure new client accounts and expand the agency portfolio
• Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.

• Spearheaded social media campaigns, increasing brand awareness and driving user engagement.
• Lead content ideation, creation, editing, development, and execution
• Managed social media channels and brand strategy based on trend research and analysis
• Planned and managed retail activations and events
• Built positive relationships with wholesalers, stockists, stylists, and production
• Assisted with creative direction, styling and preparation of campaign and editorial shoots
• Coordinated with freelance writers and designers to produce visually appealing and informative content.
• Managed editorial calendars, streamlining the content production process and meeting tight deadlines

Clients: Boost Juice, Slendier

• Performed daily community management on TikTok, Instagram, Facebook, YouTube and LinkedIn
• Executed content creation, design, and development
• Scheduled and managed content with Meta Business, Sprout Social and Google Analytics
• Planned and managed brand and talent partnerships
• Performed daily creative copywriting for social media.
• Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
• Increased website traffic through effective cross-promotion and link sharing on social media channels.

• Assisted content creation and in house production
• Produced creative copy for social media and website
• Compiled media contacts, influencers, and event guest lists for clients
• Drafted media materials for product launches and brand campaigns
• Carried out community management and social media scheduling

• Provided exceptional client service skills to achieve appointment, proactive sales and conversion rate KPIs
• Developed customer relationship management skills with Salesforce software

• Developed client service skills with heavy emphasis on customer relationship management tools and email marketing
• Delivered exceptional luxury customer experience to both instore and online clientele.