Sandeep Kaur
Golden Grove,SA
Summary
Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in SEO, SMO, SEM content creation, and data analytics with proactive and adaptable approach to changing market dynamics.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Assistant Team Lead and Link Building Executive
Iota Infotech Pvt. Ltd.
07.2017 - 10.2022
- Assistant Team Lead & Link Building Execution.
- Built strong relationships with customers through positive attitude and attentive response.
- Managed team workload to reach targets for specific tasks.
- Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
- Increased website traffic by implementing effective search engine optimization strategies.
- Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
- Tracked campaign performance metrics using analytics tools, making data-driven adjustments as needed to improve overall effectiveness.
- Continuously adapted digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.
- Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
- Lead a team of digital marketers to develop innovative solutions for client challenges, resulting in improved customer satisfaction ratings.
- Streamlined marketing processes to maximize results within budget constraints.
- Supervised 20+ co-workers.
- Increased sales revenue by 45-50% each quarter.
Digital Marketing Executive
SoftMozer Business Consulting LTD.
03.2014 - 01.2017
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Improved lead quality by developing targeted content for each stage of the buyer''s journey.
- Supported new client acquisition with superior strategy and world-class presentations.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 200%.
Education
Professional Year Program In Computing/ICT - ACS Professional Year Program
The William Light Institute
South Australia 05-2022
Master of Technology - Enterprise Systems & Business Analytics
Federation University Australia
Federation University Australia, VIC, Australian01.2020
Bachelor of Science - Computer Science Engineering
Punjab Technical University
Jalandhar, INDIA01.2014
Skills
- Strong analytical and problem-solving skills
- Clear and concise communication abilities
- Strong background in statistical analysis
- Translating business requirements into technology solutions
- Proficient in teamwork dynamics
- Strong report-writing capabilities
- Ability to work on different analytical tools such as Google Analytics, PowerBI, Tableau and SAP
- Compiling business insights and creating reports
- Microsoft windows XP professional
Language Proficiency
English
Native or Bilingual
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Interests
- My Compassion About Fashion & Jewellery encourage me to be a small Fashion Jewellery Business Owner
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Spend my spare time Designing and Building Websites
Certification
- Certified In C, C++ and Networking, HCL Technologies Limited, From: June 2011 - July 2011.
- Certified In Core Java, National Institute of Information Technology Limited, From: June 2012 - July 2012.
- Certified In Advance Java, National Institute of Information Technology Limited, From: January 2014 - June 2014.
Timeline
Assistant Team Lead and Link Building Executive
Iota Infotech Pvt. Ltd.
07.2017 - 10.2022
Digital Marketing Executive
SoftMozer Business Consulting LTD.
03.2014 - 01.2017
Professional Year Program In Computing/ICT - ACS Professional Year Program
The William Light Institute
Master of Technology - Enterprise Systems & Business Analytics
Federation University Australia
Bachelor of Science - Computer Science Engineering
Punjab Technical University
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