Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
Certification
Websites
References
Interests
Work Availability
Timeline
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Sandesh Perera De Mel

Sandesh Perera De Mel

Sydney,NSW

Summary

Strategic-thinking professional with several years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies, and driving territory development.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Business Development Manager

Dural Pool Shop Pty Ltd
Dural, NSW
12.2022 - Current
  • Developed and implemented strategies to increase sales and market share.
  • Created presentations to attract new business opportunities.
  • Maintained a database of existing customers and prospective leads.
  • Prepared reports on sales performance metrics such as revenue growth rate, conversion rates and lead-to-customer ratios.
  • Developed and implemented ecommerce marketing strategies to increase website traffic.
  • Created and managed email campaigns to promote products, services, and offers.
  • Conducted market research and competitor analysis to determine pricing strategies.
  • Optimized content for search engine visibility, including meta tags and keywords.
  • Monitored trends in ecommerce industry, incorporating new ideas into marketing plans.
  • Provided technical expertise and support for website design, development and implementation.
  • Developed website content including text, images, videos and audio files.
  • Monitored website performance to ensure optimal user experience.
  • Troubleshot website issues related to functionality and compatibility across multiple browsers and platforms.

Product Manager

Randoli Software Pvt Ltd (Canada)
Colombo, Sri Lanka
02.2022 - 10.2022
  • Managed cross-functional teams across departments, including engineering, marketing, and sales.
  • Collaborated with stakeholders to define product requirements and user stories.
  • Worked closely with engineering teams to ensure feature specifications are understood and implemented correctly.
  • Communicated progress updates at regular intervals with senior leadership.
  • Created content for various digital channels, including website, social media and email.
  • Developed marketing strategies and campaigns to increase brand awareness.
  • Conducted product demonstrations, presentations and trade show events to promote products.
  • Gathered customer requirements and identified potential IT solutions to meet their needs.

Business Analyst

TurboViz Pvt Limited (Australia)
Colombo, Sri Lanka
02.2021 - 01.2022
  • Conducted market research to identify potential opportunities for new product development.
  • Analyzed customer data to determine trends in purchasing behavior.
  • Drafted functional specifications documents outlining project scope, objectives and deliverables.
  • Identified gaps between current state and desired future state operations.
  • Prepared documentation summarizing findings from stakeholder meetings and workshops.
  • Designed test plans, scenarios, scripts, cases, and results matrices to validate system functionality.
  • Reviewed existing policies and procedures against industry standards for compliance purposes.
  • Identified areas of improvement within current processes for increased efficiency.
  • Collaborated with stakeholders to define product requirements and user stories.

Business Analyst

S P Solution (PVT) Limited
Colombo, Sri Lanka
02.2020 - 01.2021
  • Drafted functional specifications documents outlining project scope, objectives and deliverables.
  • Created detailed process flows and user stories to document system requirements and design solutions.
  • Conducted interviews with subject matter experts to gather information on existing systems and procedures.
  • Prepared documentation summarizing findings from stakeholder meetings and workshops.
  • Designed test plans, scenarios, scripts, cases, and results matrices to validate system functionality.
  • Developed, documented, and executed manual tests for web-based applications.
  • Identified and tracked software defects using bug tracking systems.
  • Provided feedback on usability and suggest improvements to the product design teams.
  • Assisted other members of the QA team in identifying areas for improvement in processes and procedures.
  • Reviewed software release notes prior to production deployment to verify accuracy of changes implemented.
  • Analyzed existing application functionality against customer requirements ensuring compliance.
  • Worked closely with developers during sprints providing feedback on user stories created.

Business Analyst Intern

S P Solutions (PVT) Ltd
Colombo, Sri Lanka
11.2019 - 02.2020
  • Developed business requirements documents for software development projects.
  • Conducted interviews with stakeholders to understand their needs and objectives.
  • Provided support in the creation of process flows, user stories, use cases, and other system documentation.
  • Prepared reports summarizing findings from research activities into potential new products or services.
  • Provided technical guidance and support on software development lifecycle processes such as requirements gathering, design, coding, testing and deployment.

Education

Professional Diploma - Expert Level - Digital Marketing

Aspire College of Higher Education
Colombo, Sri Lanka
07-2022

Foundation Certificate - Business Administration and Management

Informatics Institute of Technology
Colombo, Sri Lanka
03-2021

Ordinary And Advanced Level - High School

St. Peter's College
Colombo, Sri Lanka
09-2019

Bachelor of Arts - Business Management

University of Technology Sydney
Sydney, NSW

Skills

  • Promotional planning
  • Prospecting
  • Salesforce management
  • Business development
  • Analytics
  • Contract negotiation expertise
  • Marketing expertise
  • CRM platforms
  • Customer service
  • Shipping procedures

Affiliations

  • Rugby Leadership: Represented school rugby teams from junior to senior levels, serving as Vice-Captain and earning school colors. Participated in national junior and senior rugby trials, showcasing teamwork, leadership, and discipline.
  • Creative Exploration: Passionate about photography, music, and movies, blending creativity with attention to detail.
  • Fitness and Adventure: Enjoy cycling, gym workouts, swimming, and traveling, reflecting an active and health-conscious lifestyle.
  • Community Engagement: Actively involved in team sports like cricket, basketball, and rugby, fostering collaboration and camaraderie.

Languages

English
Full Professional
Sinhalese
Professional

Accomplishments

  • School Colors – Rugby: Recognized for outstanding performance and dedication, awarded Junior and Senior School Colors for rugby.
  • Vice-Captain – Under 16 Rugby Team: Led the team to notable performances, demonstrating leadership and team-building skills.
  • National Rugby Trials: Selected for both junior and senior national rugby trials, representing exceptional athletic capability.
  • Dialog Super 7s School Matches: Played at an elite level, showcasing strategic gameplay and commitment to excellence.
  • International Rugby Tour – Singapore: Represented the school in international tournaments, contributing to team success on a global stage.
  • School Prefect Roles: Served as Junior Prefect (2017/18) and Senior Prefect (2018/19), earning the School Colors for stewardship and leadership.
  • Best Emerging Player – Under 12 Rugby: Honored for remarkable talent and potential early in the sporting career.
  • Rugby Steward: Recognized for exemplary dedication and service to the sport within the school community.
  • Excellence in Digital Marketing: Achieved professional certification in digital marketing, demonstrating advanced technical skills and knowledge.

Certification

  • Responsible Service of Alcohol (RSA): Certified to serve and manage alcohol responsibly in compliance with Australian regulations.
  • Responsible Conduct of Gambling (RCG): Credentialed to oversee gambling activities while promoting responsible practices.
  • First Aid Certification: Skilled in providing emergency first aid, ensuring workplace and public safety.

References

References available upon request.

Interests

Fishing

Football

Cooking

Rugby

Hiking

Creative Design

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Business Development Manager

Dural Pool Shop Pty Ltd
12.2022 - Current

Product Manager

Randoli Software Pvt Ltd (Canada)
02.2022 - 10.2022

Business Analyst

TurboViz Pvt Limited (Australia)
02.2021 - 01.2022

Business Analyst

S P Solution (PVT) Limited
02.2020 - 01.2021

Business Analyst Intern

S P Solutions (PVT) Ltd
11.2019 - 02.2020

Professional Diploma - Expert Level - Digital Marketing

Aspire College of Higher Education

Foundation Certificate - Business Administration and Management

Informatics Institute of Technology

Ordinary And Advanced Level - High School

St. Peter's College

Bachelor of Arts - Business Management

University of Technology Sydney

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Sandesh Perera De Mel