SANDRA OGDEN
Upper Sturt,Australia
Summary
Results-oriented commercial leader recognized for implementing successful growth strategies across sales, marketing, and operations. Skilled in optimizing efficiency and customer satisfaction amidst change, ensuring accountability and continuity. Demonstrated success in leading commercial portfolios over $100 million in fast-paced settings, with a focus on strategic engagement and motivation of diverse stakeholders. Dedicated to fostering professional development and achieving organizational vision.
Overview
20
20
years of professional experience
Work History
Senior Manager, Apple Rundle Place
Apple Inc.
05.2023 - 06.2025
- Established training strategies focused on deadlines for 140 team members, ensuring exceptional product education and customer interactions.
- Led six functional leaders to create streamlined processes via comprehensive coaching initiatives.
- Monitored customer demands during peak periods to guarantee effective first-contact resolutions.
- Evaluated business performance metrics daily, utilizing insights to enhance operational efficiency.
- Adapted global strategies to meet objectives during technological transitions, notably Apple Vision Pro rollout.
- Managed all aspects of recruitment, scheduling, and budgeting for a diverse 140-member workforce.
- Executed loss prevention, WHS, security protocols, and compliance measures per ISO standards in equipment repairs.
- Acted as liaison for Centre Management and AEDB concerning broader mall and council operations.
General Manager, Sales & Marketing AU & NZ
Haircare Group
01.2021 - 01.2023
- Operationalised new reporting structures and annual strategies for commercial and customer teams across various departments.
- Managed leadership of multi-state and multi-site teams totaling 80 personnel.
- Enhanced customer experience through improved case management across all sales channels, driving revenue growth.
- Created comprehensive training and coaching frameworks to elevate sales team performance.
- Executed a cross-functional communication structure to boost accuracy in data reporting.
- Led development of annual Go-to-Market strategies tailored for each brand and sales channel.
- Worked with Supply Management to craft an effective S&OP framework.
- Presented annual budget proposals with CFO in alignment with strategic growth initiatives for $180 million portfolio.
Parental Leave/Leadership Consulting
Self Employed
09.2019 - 01.2021
- Accomplished AICD Company Directors Course amidst parental leave while advising on grant funding applications, partnership negotiations, and workforce needs to enhance growth strategies for SME’s.
General Manager, Sales S.A.
News Corp Australia
07.2005 - 09.2019
- Managed the largest Media Sales and Marketing team in South Australia, leading 75+ staff across notable titles.
- Executed organizational and technological transformations meeting both client demands and cost targets.
- Established strong relationships with stakeholders nationally and locally for successful project execution.
- Kept informed of Digital Media and Marketing trends, communicating relevant insights to executives.
- Created innovative campaigns in print and digital media to enhance readership retention.
- Led negotiations for major contracts, including partnerships with State Government agencies.
- Achieved over $50M in annual targets for FY18 & FY19 through strategic direction and communication skills.
- Tripled digital advertising revenue by reorganizing resources to better serve customer reporting needs.
Advertising Manager, The Advertiser & Sunday Mail
News Corp Australia
02.2015 - 06.2017
- Oversaw a team of 20 Senior Sales and Product Managers managing a $26M sales portfolio.
- Directed P&L responsibilities for Advertiser and Sunday Mail mastheads along with related sections.
- Facilitated cross-departmental collaboration to meet both departmental and organization-wide goals.
- Implemented performance metrics tied to rewards, boosting customer engagement and agency support.
- Crafted a comprehensive product strategy leading to increased revenue from diversified partnerships.
- Initiated marketing acquisition program that generated $1.8M in new revenue plus $400K in fees from partners.
- Designed commercial content strategies yielding revenues of $4M, $7M, and $9M during FY16/17/18.
- Chosen for the inaugural Future Leaders Program at NewsCorp from a competitive pool of candidates.
Manager, Business Development
News Corp Australia
02.2013 - 06.2015
- Led Business Development strategy for Sales, Call Centre, and Agency customer channels.
- Analyzed complex data sets to uncover trends supporting decision-making.
- Created statewide acquisition strategies that engaged business community for revenue growth and partnerships.
- Formulated national best practice pipeline and operational standards; implemented innovative Salesforce features and automated Marketo functions live.
- Secured supplier contracts while managing delivery to meet service engagement expectations.
- Exceeded revenue target by 150% through well-executed multi-outlet events delivered on budget.
Group Sales & Advertising Account Manager
News Corp Australia
07.2005 - 02.2013
- Directed a team of 8 advertising account managers to create strategic marketing approaches for SMEs during GFC.
- Enhanced product environments within industry sectors, promoting healthy competition.
- Guided aspiring business leaders through coaching initiatives, improving their leadership abilities.
- Accomplished seven consecutive annual targets with notable year-on-year growth.
- Received Advertising Salesperson of the Year award in 2009 for exceptional contributions.
Education
Executive Leadership Development - undefined
Maximus
09.2019
Company Directors Course - undefined
Australian Institute of Company Directors
08.2019
Team Performance Coaching - undefined
Ignite Purpose
07.2019
MBA - Marketing (Mini)
Melb. Business School
04.2018
High Performance Coaching - undefined
Elkiem AU
06.2017
BA Arts - Asian Studies/Mandarin Chinese
Griffith University
01.2005
Skills
- Strategic initiatives and oversight
- Collaborative teamwork
- Data-driven decision-making
- Talent development
- Organizational improvement
- Business growth
- Critical thinking
Interests
Growing cut flowers, Cooking, Pilates, Gardening, Bush Walking, Puzzles, Reading
Timeline
Senior Manager, Apple Rundle Place
Apple Inc.
05.2023 - 06.2025
General Manager, Sales & Marketing AU & NZ
Haircare Group
01.2021 - 01.2023
Parental Leave/Leadership Consulting
Self Employed
09.2019 - 01.2021
Advertising Manager, The Advertiser & Sunday Mail
News Corp Australia
02.2015 - 06.2017
Manager, Business Development
News Corp Australia
02.2013 - 06.2015
General Manager, Sales S.A.
News Corp Australia
07.2005 - 09.2019
Group Sales & Advertising Account Manager
News Corp Australia
07.2005 - 02.2013
Executive Leadership Development - undefined
Maximus
Company Directors Course - undefined
Australian Institute of Company Directors
Team Performance Coaching - undefined
Ignite Purpose
MBA - Marketing (Mini)
Melb. Business School
High Performance Coaching - undefined
Elkiem AU
BA Arts - Asian Studies/Mandarin Chinese
Griffith University