Ali Ahsan
Sydney,Australia
Summary
Strategic and results-driven sales professional with over 13 years of experience in business development, marketing, and technology solutions. Proven expertise in engaging key decision-makers, business owners, and enterprise executives to drive digital transformation through cloud and managed IT services. Strong background in aligning client needs with tailored solutions, leading to consistent revenue growth and improved brand visibility. Skilled in strategic planning, service delivery, and project management, with a Ph.D. in Management and a Master's in Business Management enhancing strategic thinking and problem-solving abilities. Recognized for building trusted relationships, executing successful sales strategies, and delivering measurable outcomes across diverse industries. A versatile leader with a passion for innovation and customer success in the evolving digital and AI landscape.
Overview
21
21
years of professional experience
Work History
Sales Executive
Aluming Windows& Doors
Sydney, NSW
09.2025 - Current
- Develop Builder Network and Secure Accounts: Actively engage corporate builders, mid-sized volume builders, and local builders to introduce Aluming’s aluminium window and door solutions, successfully listing and securing new builder accounts including AC and other regional construction partners.
- Promote Aluminium Window and Door Solutions: Present Aluming’s product range to builders, architects, and developers, highlighting product quality, compliance, design flexibility, and suitability for residential and commercial construction projects.
- Build and Maintain Client Relationships: Establish strong relationships with builders, project managers, and procurement teams to drive repeat business and long-term partnerships.
- Conduct Client Meetings and Site Consultations: Attend on-site meetings and project discussions to understand client specifications and provide tailored product recommendations.
- Prepare Quotations and Manage Sales Process: Develop competitive quotations, negotiate pricing, and manage the full sales cycle from enquiry to contract closure.
- Identify New Business Opportunities: Continuously research the construction market to identify new builders, developments, and partnership opportunities.
- Coordinate with Internal Teams: Work closely with design, production, and operations teams to ensure accurate specifications, smooth order processing, and timely delivery.
- Monitor Market Trends and Competitor Activity: Track industry trends, builder requirements, and competitor offerings to refine sales strategies and strengthen market positioning.
- Maintain CRM and Sales Records: Record all sales activities, client interactions, and project opportunities in CRM to support pipeline tracking and reporting.
- Achieve Sales Targets and Business Growth: Drive consistent revenue growth by expanding builder networks and increasing project-based sales opportunities.
Sales Executive
Alupanel Australia
Sydney, NSW
08.2022 - 09.2025
- Introduce and Promote the Alupanel Brand: Actively engage potential clients to introduce Alupanel’s product range, highlighting its benefits and applications across various sectors like retail, corporate, government, healthcare, and event management.
- Build and Maintain Client Relationships: Establish strong, trust-based relationships with new prospects and existing customers, focusing on key decision-makers to drive long-term partnerships and repeat business.
- Conduct Client Meetings and Product Presentations: Organize and attend virtual or face-to-face meetings to present product solutions, understand client needs, and tailor offerings accordingly.
- Identify New Business Opportunities: Constantly scan the market to identify potential leads, industry shifts, and untapped sectors to expand Alupanel’s market share.
- Track Market Trends and Competitor Activity: Stay informed about industry trends, customer preferences, and competitor movements to help innovate and recommend product improvements or new offerings.
- Maintain Accurate CRM Records: Ensure client interactions, sales activities, and opportunities are properly logged and updated in the CRM system to support a structured sales process.
- Attend Industry Events and Trade Shows: Represent Alupanel at exhibitions, conferences, and meetings to network, gather market intelligence, and increase brand visibility.
- Monitor and Report Sales Performance: Regularly review and analyze personal sales performance and broader market data to identify growth opportunities and improve strategies.
- Negotiate Contracts and Sales Packages: Manage contract discussions and create tailored sales packages to close deals while maintaining profitability and customer satisfaction.
- Achieve Sales Targets: Work diligently towards monthly and annual sales goals, with a focus on both volume and value growth.
- Generate Regular Sales Reports: Compile and present weekly, monthly, and quarterly reports on customer feedback, market demand, and product performance to support strategic decision-making.
Business Development Executive
VMhosts Ltd
Cambridge, UK
11.2017 - 10.2019
- New Business and accounts management: Responsible for outlining sales goals for Business Development department and increase market share.
- Plan and implement various marketing strategies for brand promotion by engaging third-party creative agencies.
- Increase account sales through proactive outreach within UK IT sector to prospective institutional and corporate customers.
- Generate and qualify sales leads from multiple sources and prepare appropriate solution proposal and strategies to achieve results.
- Secure initial and ongoing meetings and conduct strategic presentations with IT resellers and end corporate organisations to cultivate existing accounts and to generate new business.
- Cultivate meaningful and business productive relationships with existing clients and develop strategies for growth.
- Inform management in a timely manner on the progress of sales and marketing activities.
- Research the market trend to identify localized business opportunities, and create and implement programs to expand the Company’s sales potential, in partnership with resellers and other business organization.
- Utilize our CRM tool to efficiently manage the sales process and customer database.
- Conduct weekly and monthly meetings with sales and technical team on business development, share technical knowledge and recommend ways to generate business development opportunities.
- Digital Marketing Management: Responsible for the delivery of all digital marketing campaigns in conjunction with the assigned SEO agency.
- Develop near and long-term search strategies and marketing campaigns including digital marketing platform management namely Twitter and LinkedIn.
- Management of social media agency to deliver all paid social media activity and coordinate content creation and delivery of appropriate contents.
- Taking a lead role in all digital campaign analysis and reporting on a regular basis, making recommendations to improve the outcome of all delivered marketing campaigns.
- Channel Partner Development: Managing existing partners, identifying, developing, and managing new partners, generating new pipeline and sales results with existing reseller, coordinating all activities and communications between partners, helping Partners to develop effective marketing strategies.
Business Development Manager
Tropics Beverages Ltd
Oxford, UK
03.2014 - 10.2017
- New Business and accounts management: Work collaboratively with the Managing Director in developing business opportunities by identifying market ready, relevant business models, partnerships and resources.
- To manage a number of existing customers ensuring maximum revenue and distribution opportunities.
- To identify gap opportunities within existing/new accounts/sectors within the given geography and secure new business.
- To ensure revenue and profit targets are achieved on an ongoing basis.
- Marketing and Management: To develop strong relationships with all relevant company departments to maximise sales and goodwill.
- Conduct market analysis and product benchmarking.
- Develop marketing and written business plans.
- Preparing presentations and reports (PowerPoint, excel).
- Overseeing the development of marketing activities and POS material for clients.
- Achievements: Have successfully launched two premium brands.
- Coordinated with engineering team to successfully develop and launch innovative automated robotic beverage machines.
- Improved Company’s product categories by creating new products for new and existing customers.
Senior Executive, Marketing
The Daily Star
09.2011 - 10.2012
- Plan and manage personal business portfolio/territory/business according to an agreed market development strategy.
- Plan/carry out/support local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions and telemarketing.
- Monitor and report on market as well as competitor activities and provide relevant research reports.
- Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
- Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.
- Manage and motivate and develop staff, according to company policies and aim to perform at their best.
- Monitor, measure and report on organisational development plans and achievements within agreed formats and timescales.
- Liaise with other functional/departmental managers so as to understand all necessary aspects of organisational development, and to ensure they are fully informed of organisational development objectives, purposes and achievements.
- Maintain awareness and knowledge of contemporary organisational development theory and methods and provide suitable interpretation to directors, managers and staff within the organization.
National Accounts Manager
Gazebo Fine Foods Ltd
London
03.2010 - 04.2011
- Business Development – Acquired 5 Named Accounts: Introducing company and its products to the buyers of various retailers and food service groups and acquired 5 new accounts namely Musgrave Group, Bookers, Landmark Group, Compass Group and EAT.
- Networking with other businesspeople in the industry to establish a support group.
- Attend workshops, trade shows, and seminars to keep up-to-date on changes in the industry.
- Design and develop marketing collateral in collaboration with consolidators.
- Account Management of a portfolio of 25 products and 10 accounts: Managing existing and new accounts (Tesco, Superquinn, Dunnes Stores, Makro, Musgrave Group Bookers, Landmark Group, Superior Foods, Compass Group and EAT).
- Sales - Increased sales by 10% Y-o-Y, on a base of 4.5 M GBP.
- Promotion and Pricing - Making accurate, rapid cost calculations, and providing customers with quotations.
- Contract Negotiations - Negotiating the terms of an agreement and promotion mechanisms.
- Planning & Forecasting - To investigate current market conditions and business trend to exploit new opportunities for the company and approach accordingly.
- Forecasting business on monthly basis and also to discuss KPI with the commercial team regularly.
- Post Sales Service: Monitor customers orders and follow–up with the logistics and distribution of the products.
- Follow–up with the complaints regarding distribution, quality, sales order (if any) on as and when required basis.
- Product Development/Market Analysis – Added 16 new lines to existing portfolio of 10 accounts: Gathering information on new product concept by conducting gap analysis and incorporate that with NPD and commercial team to understand new opportunities.
- Working close with NPD team of customers to explore the possibility of inducting our products according to their needs.
- Involvement in project management to develop new products and launching them into market successfully.
- Product Launch/Market Entry - Introducing new lines with prospect customers while managing existing business with other accounts.
- Team Management – of 4 resources: Set and monitor KPIs for the commercial team. Prepare action plans based on KPIs.
- Intra-company Program Management - Coordination with Production, NPD, purchasing and technical departments.
- One of the BRC certified manufacturers of Ethnic Foods having UK & Europe’s top multiples & food services in the distribution networks.
Business Development Executive
Dina Foods Ltd
London
11.2008 - 09.2009
- Responsible for identifying and managing sales opportunities, building an in-depth understanding of client business, to position how company’s products can enable organisations to reduce costs and become more operationally efficient, and manage the sales of the region.
- Responsible for the overall sales of the key accounts.
- Prospect for potential new clients and turn this into increased business.
- Plan approaches and pitches for the prospect customers.
- Build relationships with new clients.
- Present new products and services and enhance existing relationships.
- Forecast sales targets and ensure they are met by the sales team.
- Track and record activity on accounts and help to close deals to meet these targets.
- Identify opportunities for campaigns, products and distribution channels that will lead to an increase in sales.
- Present to and consult with mid and senior level management on business trends with a view to developing new products, services and distribution channels.
- Work with NPD, sales teams and other internal colleagues to meet customer needs.
- Understand the company's image stock and secure the rights to new images, libraries and other media that will continually enhance the company's performance.
- Running Promotion and setting up merchandising plan.
- Follow – up with the complaints regarding distribution, quality, sales order (if any) on as and when required basis.
- Overall sales analysis and formulating forecasting for following weeks.
- Reporting to Senior Commercial Manager on Weekly basis.
Sales Assistant (Part Time)
BP (British Petroleum)
London
09.2007 - 09.2008
- Serving customer face to face and over telephone.
- Advising, selling and communicating with customers.
- Stock ordering and cashing-up tills after a cashier is closed.
- Responsible for own stock of cash and stamps and for all transactions carried out.
- Compliance maintenance and resolving complaints and other issues.
Insurance Sales Executive
ICICI OneSource
10.2004 - 10.2005
- Introducing new products to the prospect customers.
- Highlighting features and benefits of various products.
- Calling potential customers for new business.
- Suggesting suitable product to the customers according to their need.
- Negotiating the terms of an agreement and closing sales.
- Gathering market and customer information and providing feedback on future buying trends.
- Dealing with customers enquires and helping them finding their desired products.
- Keeping in touch with the existing customer to offer new products.
Education
PhD - Management
Cardiff Metropolitan University
UK02-2022
MSc - Development Studies
London South Bank University
10-2013
MSc - International Business Management
Thames Valley University
London10-2008
Bachelor of Computer Application -
Bangalore University
Bangalore, India07-2004
Skills
- Strategic Planning and managing skills
- Social Media Management
- Project Management Skills
- Communication and Negotiation Skills
- Team Management Skills
- PowerPoint Presentation Skills
- Sales analysis and Forecasting in Excel
References
- Mr John Dykes, Managing Director, Tropics Beverages Ltd, 1 Rolfe Pl, Oxford, OX3 0DD, +44 1865-763301, John@tropicsbeverages.co.uk
- Mr Michael Custance, Managing Director, Vmhosts Ltd., The Maltings, Burwell, CB25 0HB, UK, +441223-919254, michael@vmhosts.co.uk
Languages
- Hindi
- Urdu
- Bengali
- English
- Hindi
- Urdu
- Bengali
Timeline
Sales Executive
Aluming Windows& Doors
09.2025 - Current
Sales Executive
Alupanel Australia
08.2022 - 09.2025
Business Development Executive
VMhosts Ltd
11.2017 - 10.2019
Business Development Manager
Tropics Beverages Ltd
03.2014 - 10.2017
Senior Executive, Marketing
The Daily Star
09.2011 - 10.2012
National Accounts Manager
Gazebo Fine Foods Ltd
03.2010 - 04.2011
Business Development Executive
Dina Foods Ltd
11.2008 - 09.2009
Sales Assistant (Part Time)
BP (British Petroleum)
09.2007 - 09.2008
Insurance Sales Executive
ICICI OneSource
10.2004 - 10.2005
PhD - Management
Cardiff Metropolitan University
MSc - Development Studies
London South Bank University
MSc - International Business Management
Thames Valley University
Bachelor of Computer Application -
Bangalore University