Sanja Burns

· Design, conduct, analyse and report research studies to identify and prioritise product creation and application.

· Future facing trend, cultural and semiotic studies to identify emerging influences on consumer behaviour and highlight market salient opportunities for business growth

· Partners with multi-functional teams to guide consumer first innovation plans with a strong emphasis on consumer experience

· Regional market and consumer expert – identifies gaps, business opportunities and collaborates with Business Units in development of strategy and implementation of category plans

· Cultivate organizational change towards consumer first approach to innovation, creation and application of technical capabilities

· Create compelling foresight to drive market salient business focus, product innovation, portfolio optimization and application of technology

· Manage, guide and mentor a team of culturally diverse consumer, market and sensory research professionals

· Responsible for research strategy and budget management with a focus on ROT and business impact

· Restructure and evolve market and consumer insight division from a tactical testing tool to a strategic asset for the business

· Design, execute, analyze and report consumer and market quantitative and qualitative studies

· Collaborate with multi-functional teams and business leaders to develop and implement customer project plans

· Proactively identify gaps in knowledge and develop research initiatives to aid in strategy development and product innovation

· Contribute to ‘beauty contests’ for core supplier status by highlighting organization’s competitive edge through the lens of the market and consumer realities