Sanjaya Maithribaladasa
DURACK,QLD
Summary
Marketing professional with strong track record of driving impactful campaigns and enhancing brand visibility. Skilled in marketing, market research, and content strategy. Known for effective team collaboration, adaptability, and delivering measurable results in dynamic environments. Highly organized with focus on achieving marketing goals through innovative solutions.
Overview
26
26
years of professional experience
Work History
Managing Partner
Trim Tech (pvt) Ltd
01.2009 - Current
- Currently running my own garment accessory business with manufacturing based in China.
- Established and implemented business procedures and process improvements.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
- Oversaw financial management of the firm, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
Vice President of Sales and Marketing
Waverly (pvt) Ltd
03.2024 - 03.2025
- Drove company branding efforts to increase market presence and brand recognition.
- Managed a 10 member marketing team comprising of operations assistants,costing executives and marketing coordinators for the successful delivery of customized industrial equipment to hotels and launderettes
- Created strategic service roadmaps for new initiatives on delivery
- Supported business development efforts and coordinated with marketing team on special campaigns.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
- Developed overall marketing strategy and supported implementation across other departments.
Account Manager
Trendex Lanka Pvt Ltd
07.2008 - 01.2010
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Grew sales of accessories ,by 24% Year on year .
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
Sales and Marketing Manager
Freudenberg and Vilene (pvt) Ltd
03.2003 - 07.2008
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Analyzed sales and marketing data for improved strategies.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Maintained and Managed given budgets
- Exceeded the set monthly sales targets for myself and the team.
- Grew sales year on year by 20% .
Client Servicing Executive
Ogilvy Outreach (pvt) Ltd
01.2002 - 01.2003
- Handled a range of brands, some world renowned and some relevant to Sri Lanka.
- Developed and launched ad campaigns with my team that convey the brand and its core product values.
- Organized brand promotions and island wide campaigns to ensure the success of the brands.
- Managed the relationship between the ad agency and the brand owners, in order to ensure increased sales for the brands.
- Implemented new strategies to improve overall client satisfaction and loyalty.
- Streamlined the client onboarding process for a more efficient and seamless experience.
- Conducted market research to stay current on industry trends, allowing for proactive adjustments of offerings to meet evolving client demands.
- Assisted in the development of marketing materials to showcase product offerings, increasing overall brand visibility among potential clients.
Marketing Executive Telecommunications
Suntel pvt Ltd
01.1999 - 01.2002
- Developed new customers to increased regional sales for Suntel
- Managed a diverse portfolio of customers ranging from high yielding corporate’ to personal in order to maintain relationships , with an expanding customer base
- Did regular presentations to customers, in order to introduce new products and services the company had to offer.
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and implementing innovative marketing campaigns.i
- Completed and submitted monthly and yearly reports to support executive decision making.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Oversaw 4-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Education
No Degree - Engineering Mechanics
German Technical Institute
Colombo, Sri Lanka07-2014
Marketing
Chartered Institute of Marketing
UkSkills
- Sales promotions
- Sales strategies
- Customer Service-oriented
- Sales support
- Strong time management
- Presentations
- Strategic thinker
- Research
- Marketing analytics
- Strategic marketing
- Marketing plans
- Marketing plan development
- Website maintenance
- Product launches
- Sales training
- Quality leadership
Timeline
Vice President of Sales and Marketing
Waverly (pvt) Ltd
03.2024 - 03.2025
Managing Partner
Trim Tech (pvt) Ltd
01.2009 - Current
Account Manager
Trendex Lanka Pvt Ltd
07.2008 - 01.2010
Sales and Marketing Manager
Freudenberg and Vilene (pvt) Ltd
03.2003 - 07.2008
Client Servicing Executive
Ogilvy Outreach (pvt) Ltd
01.2002 - 01.2003
Marketing Executive Telecommunications
Suntel pvt Ltd
01.1999 - 01.2002
No Degree - Engineering Mechanics
German Technical Institute
Marketing
Chartered Institute of Marketing
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