Summary
Overview
Work History
Education
Skills
Languages
Websites
References
Timeline
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Santiago Fuentes Roselló

Wallumbilla,QLD

Summary

Versatile business professional with a dynamic background in marketing, operations, and brand development. Founder of multiple ventures in Chile, including SFR SPA (a company connecting businesses with local restaurants), a yoga studio, and a children’s summer camp. Former Advertising Manager at Vineyard Acróbata, leading national campaigns to boost brand visibility and growth. Skilled in client management, digital marketing, and business coordination.

Overview

11
11
years of professional experience

Work History

Founder & Business Owner

SFR SPA
Valparaíso, Chile
04.2023 - Current

Corporate Meal Coordination Services

  • Established and managed a service-based business connecting companies with local restaurants for daily corporate meal needs.
  • Designed operational workflows and client communication systems to ensure consistency, quality, and timely delivery.
  • Negotiated agreements with food providers, and managed vendor relationships to offer competitive pricing and tailored food solutions.
  • Oversaw all financial operations, including invoicing, supplier payments, and cost tracking, to maintain profitability.
  • Led marketing and brand positioning efforts using digital platforms, including social media, and email campaigns.
  • Implemented customer feedback loops and satisfaction surveys to improve service quality and retention.
  • Developed partnerships and cross-promotions with restaurants to expand market reach.

Founder – Children’s Education & Events Project

AFLORA escuela
Maitencillo, Valparaíso, Chile
01.2021 - Current
  • Created and led an educational initiative that began as a summer camp and evolved into a year-round project.
  • Provided a variety of services including educational reinforcement, early childhood care, birthday entertainment, event-based childcare, and activation of children’s spaces during holidays.
  • Designed programs focused on creativity, learning through play, and community engagement.
  • Managed operations, client communication, logistics, and a rotating team of educators and event staff.

Maintenance Technician

Sydeva Haulage Pty Ltd
Wallumbilla, QLD, Australia
08.2024 - 04.2025
  • Maintained or repaired specialized equipment or machinery.
  • Performed preventive maintenance tasks, including lubrication and cleaning of machines and equipment.
  • Diagnosed mechanical problems using visual inspections and test instruments.
  • Cleaned work areas to maintain a safe environment free from debris or hazardous materials.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.

Founder & Yoga Instructor

Yoga Casa Lagunita
Maitencillo, Valparaíso, Chile
06.2021 - 12.2023
  • Founded and managed a yoga studio located in one of the region’s most visited coastal towns.
  • Taught yoga classes to adults and children, including locals and tourists, with a focus on mindfulness, wellness, and community connection.
  • Created and promoted class schedules, workshops, and seasonal events.
  • Handled all aspects of operations including marketing, client engagement, and financial management.

Advertising Manager

LABOR E.I.R.L
Santiago, Chile
12.2019 - 03.2022
  • Business Strategy & Market Expansion: Designed and executed a strategic plan to position Acrobata in both domestic and international markets, identifying growth opportunities in premium and export segments.
  • Process Optimization & Operational Efficiency: Implemented improvements in the supply chain and production processes, reducing operational costs by 12%, while developing quality control measures to ensure product consistency.
  • Marketing, Brand Development and Sales: Led branding and storytelling campaigns to differentiate Acrobata, strengthening digital presence and wine tourism strategies to boost visibility and direct sales. Negotiated agreements with key distributors, expanded the distribution network, and developed customer loyalty strategies.
  • Financial Analysis and Profitability: Assessed operational profitability, and designed strategies to improve margins. Managed budgets and financing to drive business scalability and long-term sustainability.

Restaurant Manager

Plant Power Food
Copenhagen, Denmark
10.2017 - 08.2018
  • Managed daily operations and staff scheduling to ensure top service.
  • Coordinated menu and supplies to maintain quality and minimize waste.
  • Led marketing efforts to boost brand visibility and customer loyalty.

Local Manager

Hielo Freeze (Ice factory)
Santiago, Chile
01.2014 - 12.2015
  • Reviewed daily financial reports to analyze store performance and profitability.
  • Produced thorough, accurate and timely reports of project activities.
  • Established relationships with local vendors to obtain favorable pricing on products and services.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Mediated conflicts between employees and facilitated effective resolutions to disputes.

Education

Certificate III In Business - Business Administration And Management

Spencer College
Certificate III In Business
12-2024

Business with Major in Administration And Specialization in Marketing - Business Management

University Andrés Bello
Santiago, Chile
10-2016

Secondary Education

Monte Tabor Y Nazareth
Santiago, Chile
12-2009

Skills

  • Marketing Strategy & Campaign Management
  • Business Development & Entrepreneurship
  • Client Relationship Management
  • Digital Marketing & Communication
  • Project Coordination & Operational Efficiency

Languages

Spanish
Native/ Bilingual
English
Professional

References

References available upon request.

Timeline

Maintenance Technician

Sydeva Haulage Pty Ltd
08.2024 - 04.2025

Founder & Business Owner

SFR SPA
04.2023 - Current

Founder & Yoga Instructor

Yoga Casa Lagunita
06.2021 - 12.2023

Founder – Children’s Education & Events Project

AFLORA escuela
01.2021 - Current

Advertising Manager

LABOR E.I.R.L
12.2019 - 03.2022

Restaurant Manager

Plant Power Food
10.2017 - 08.2018

Local Manager

Hielo Freeze (Ice factory)
01.2014 - 12.2015

Certificate III In Business - Business Administration And Management

Spencer College

Business with Major in Administration And Specialization in Marketing - Business Management

University Andrés Bello

Secondary Education

Monte Tabor Y Nazareth
Santiago Fuentes Roselló