Sara Coen

Achievements

• Major contributor to ACU's Alum magazine,which was awarded a Silver award at the 2013 Annual CASE Awards in New York.
• Collaborated on the 2013/2014 marketing campaign, ‘It's our university. Make it yours', which was recognized as National Winner of the 2014 Awards for Marketing Excellence (Education).
• Collaborated on 2014/2015 marketing campaign ‘A life less ordinary', which was recognized by five awards including:
• International CSS Design Award – Website of the Day (WOTD)
• International Media Council – Gold Award for best University website
• W3 Award – Silver Website Education category
• Awww awards site – honourable mention.
• Contributed to 2012 ATEM award-winning ‘My world in full colour' nationaladvertising campaign.
• Conceptualised and coordinated ‘ACU Voice' – a quarterly public debate campaign at Australian Museum, Sydney.

Responsibilities

• Developed and implemented media strategies for effectively profiling the university's achievements, students, staff, programs, mission, and values.
• Crafted compelling news articles for multiple communication channels like media releases, publications, and the university's public website.
• Developed and maintained partnerships with various media platforms including press, radio, and TV.

The program was a joint community engagement initiative between The Smith Family, Australian Catholic University (ACU), and National Australia Bank (NAB). Its purpose was to build community capacity by engaging children from refugee and disadvantaged backgrounds, together with their families, in education.

Achievements:

• The program was named Schools First State Impact award winner for Victoria and received $100,000 to strengthen the program and to ensure its sustainability.
• From an initial 18 children, the Homework Support Program evolved to reach 132 children over two locations at the Atherton Gardens Housing Estate, Fitzroy.

Responsibilities:

• Managed the coordination of media and communications efforts to drive initiative promotion and increase social consciousness about related matters.
• Designed and implemented learning enrichment curriculum for children as well as supported programs for families.
• Managed and coordinated voluntary assistance and corporate funding for program sustainability and support.

Achievements:

• Managed brand portfolio exceeding $40 million.
• Nominated Store Champion for Sidney Myer Fund & The Myer Foundation.
• Managed supplier relationships and brand integrity during the first major phase of the Redevelopment of Myer Melbourne, which involved the relocation of 10 trading floors and 50% of the Bourke Street store reserves.

Responsibilities:

• Managed relationships with key suppliers and stakeholders to implement Myer marketing strategy and to maintain brand integrity.
• Coached and developed sales teams to achieve targets and tactical marketing objectives.
• Monitored promotional activity and sales trends across departments of accountability.