Sarah Andrew
Brunswick,Australia
Summary
Dynamic leader with extensive experience within wine, spirits & education industries, excelling in educator development and business growth across Asia Pacific. Proven track record in sales and marketing strategies, enhancing provider collaboration, and fostering inclusivity. Skilled in mentorship and public speaking, driving impactful training programs that elevate industry standards.
Overview
21
21
years of professional experience
Work History
Head Approved Provider Development - Asia Pacific
WSET GLOBAL
Melbourne, VIC
12.2023 - Current
- Supported and developed WSET's existing Approved Programme Providers across Asia Pacific.
- Managed team of four direct reports and seven indirect workers in Sydney, Hong Kong, and Singapore.
- Oversaw governance, educator development, training, qualifications, examinations, and course delivery.
- Engaged with approximately 170 approved providers across fourteen countries to enhance collaboration.
- Contributed to global charitable initiatives, ED&I working group, and LGBTIQA+ working group.
Educator, Buyer, Sommelier & Wine Consultant
Selador Wines Pty Ltd
Melbourne, VIC
06.2012 - Current
- WSET Educator.
- A+ Australian Wine Course Educator - endorsed by Wine Australia.
- Transferred out of distribution and into consulting (to wineries; restaurants and retail clients).
- Trained & up-skilled wineries to undertake their own activities in sales, marketing & logistics.
- Retained by a select number of wineries to offer on-going business, marketing and sales advice.
- Focus on small to medium on-premise venues: wine lists / buying / staff training / food & wine pairing.
- Mentor / Leadership coaching
Business Development Manager, Australia & New Zealand
WSET GLOBAL
09.2019 - 12.2023
- Responsible for supporting and developing WSET's existing Approved Programme Providers (APPs) and developing new business across Australia and New Zealand, identifying companies and geographical regions with a demand for new APPs.
- Part of her new role will also be to help increase the availability of WSET's Educator Training Programmes (ETPs) in both Australia and New Zealand.
National On-premise Business Manager
HOUSE of FINE WINE
06.2017 - 09.2019
- Market representation of key prestige and fine wine luxury brands including Bollinger, Henschke and Villa Maria.
- Actively support Marketing and Brand Managers to facilitate new business opportunities.
- National business development to identify and secure new distribution channels - tenders and contract negotiations.
- Delivering monthly portfolio updates to clients.
- Running inventory - procurement and sales.
- Relationship building with key M&R client base nationally.
- Over-seeing annual events calendar to consumers.
- Delivery of wine education programs both internally and externally.
- Offer WSET accredited training from introductory (Level 1) to advanced (Level 3).
- Execution of customer and consumer tastings and educational events.
Business Manager Fine Wine & Education
LION - Fine Wine Partners
02.2016 - 06.2017
- My role at Fine Wine Partners was multi-faceted, incorporating the Museum & Rare wine portfolio, acting as Brand Ambassador for several luxury brands and delivering education, both informal and the international WSET.
- Delivering monthly portfolio updates to clients.
- Inventory - procurement and sales - grew revenue from 3162 x9le ($1.2m) to 4370 x 9le ($1.51m) in 18mths.
- Relationship building with key M&R client base nationally.
- Over-seeing annual events calendar to consumers.
- Market representation of key prestige and fine wine luxury brands including Bollinger, Henschke and Petaluma.
- Actively support Marketing and Brand Managers to facilitate new business opportunities.
- Business development to identify and secure new distribution channels.
- Delivery of wine education programs both internally and externally.
- Offer WSET accredited training from introductory (Level 1) to advanced (Level 3).
- Purchase by Accolade ended Fine Wine Partners
Sales, Marketing & Brand Development
Selador Wines Pty Ltd
Melbourne
01.2005 - 06.2012
- Launched distribution business; targeting on-premise, independent retail, private & corporate clients.
- Offered consulting services to wineries to strengthen their business strategy, marketing, sales & logistics.
- Offered consulting services to on-premise clients: structuring of their wine list, purchasing & staff training.
- Employed an 'on-premise' wine representative for Melbourne in March 2009.
- Focus on small boutique wineries (family owned and operated), with production of varietal & regional wine.
- Corporate tasting events for clients.
- Marketing advice to wineries (some within my portfolio and some external).
- Representation of portfolio wineries at various trade and public events.
- Launched website in 2007.
- seladorwines.com
Education
WSET Level 2 Award in Beer
WSET Global
London, UK09-2023
WSET Level 3 Award in Spirits
WSET Global
London, UK12-2022
WSET DipWSET (Honours)
Sydney Wine Academy
Sydney, NSW12-2015
BA Honours - Environmental Science and Geography
Monash University
Melbourne01.1996
BSc - Psychology and Physiology
Monash University
Melbourne01.1995
VCE - Maths, English, Biology, Chemistry, Geography, Music A (extra subject)
Presbyterian Ladies College
Melbourne01.1991
Skills
- Educator and trainer
- Mentorship / Leadership
- Staff training and induction
- Performance assessment
- Sales and marketing
- Business development strategies
- Procurement
- MC / public speaking
- Customer relations management
- Brand development & networking
- Negotiation skills
- Diversity & inclusivity
- Wine & Spirits Judge
- Advisory board
Affiliations
• Sommeliers Australia
• Guild of Sommeliers
• 67 Pall Mall
• Guild of Sommeliers
• 67 Pall Mall
Timeline
Head Approved Provider Development - Asia Pacific
WSET GLOBAL
12.2023 - Current
Business Development Manager, Australia & New Zealand
WSET GLOBAL
09.2019 - 12.2023
National On-premise Business Manager
HOUSE of FINE WINE
06.2017 - 09.2019
Business Manager Fine Wine & Education
LION - Fine Wine Partners
02.2016 - 06.2017
Educator, Buyer, Sommelier & Wine Consultant
Selador Wines Pty Ltd
06.2012 - Current
Sales, Marketing & Brand Development
Selador Wines Pty Ltd
01.2005 - 06.2012
WSET Level 2 Award in Beer
WSET Global
WSET Level 3 Award in Spirits
WSET Global
WSET DipWSET (Honours)
Sydney Wine Academy
BA Honours - Environmental Science and Geography
Monash University
BSc - Psychology and Physiology
Monash University
VCE - Maths, English, Biology, Chemistry, Geography, Music A (extra subject)
Presbyterian Ladies College