Sarah De La Mare

• Ownership of multi-million dollar budget to deliver the annual marketing strategy and plan, with a strong focus on partnerships value creation
• Implemented matrixed leadership of a team of marketing managers and executives working in an Agile environment
• Deliver community & brand partnerships integration into Woolworths campaigns, through all channels
• Built the community & sponsorships strategy - manage the partnership lifecycle, KPI and reporting requirements
• Close collaboration with internal teams to build advocacy and awareness of partnerships & impact - both social and brand
• Manage partners end to end autonomously including onboarding, maintenance and attrition

KEY ACHIEVEMENTS

• Developed and implemented a brand partnership audit which led to a more focused community and sponsorships strategy for the Group, improving outcomes for customers & team advocacy
• Negotiated renewals and contracts for events, partnerships and community NFP partners
• +8 Leadership advantage on 'Cares About the Health and Wellbeing of Kids" - a key differentiator driven by a clear strategy
• Won Australia's Most Trusted Brand 3 years in a row

• End to end ownership of collectibles and sponsorships for Woolworths Supermarket. This included ideating, creating and delivering Woolworths Lion King Ooshies, the most successful shopper acquisition & retention program in retail in recent times
• Led the collectibles & sponsorships strategy through the entire business, recommending properties, brands and programs. Providing business cases to EXCO for endorsement and managing implementation through IT, replenishment, commercial, store operations, legal and logistics. Ultimate program accountability.

KEY ACHIEVEMENT

• Negotiating & implementing the Disney partnership agreement and the implementation of 5 successful collectibles programs that drove commercial benefit & brand advocacy - strategically led end to end through the business autonomously.

• Increased brand awareness by developing and implementing innovative marketing strategies.
• Managed loyalty, continuity and brand programs for Woolworths Supermarkets including our Free Fruit for Kids Program & branded properties like Fresh Food Kids Discovery Tours
• Delivered sustained growth in campaign return on investment,through developing a strategic continuity and branded property strategy - driving both commercial and brand outcomes
• Managed a team of 4 marketing professionals, resulting in increased productivity and project success rates.

CAREER ACHIEVEMENT

• Scoping, socialising, building and implementing Fresh Food Kids Discovery program. Over 250,000 children were part of this experience (in 18 months) which drove Woolworths healthy eating credentials and increased NPS for families.

• Newly created role designed to support the Fresh Commercial team. Deliver marketing & commercial outcomes through formulating a media sales program through Woolworths channels (now known as Cartology)
• Leadership position, sole role to build trust and advocacy internally to set role up for long term success, convince others of the genuine need for the role - influencing behaviours and attitudes.

KEY ACHIEVEMENT

• Building advocacy for the role and role impact through working closely with the Fresh EXCO team. Lent in to understand their plans& strategy and win them over through proven implementation

• Enhanced brand visibility by developing and implementing strategic communication plans.
• Increased media coverage & campaign cut through targeted creative by marketing channel
• Manage a team of 2 direct reports to drive customer communications and marketing channel creative & selection through major retail campaigns like summer, Christmas and Easter
• Collaborated with cross-functional teams to develop effective marketing materials and messaging.

• New role creation - build data and analytics into the marketing process through collaboration with commercial. Led to increased sales of catalogue lines due to data being used to drive product marketing decisions
• Retail advertising, promotional planning and channel selection all driven by the sales and commercial outcomes. Science based marketing process and execution. Trade Marketing team now 12 people strong just 10 years on

• A range of roles from catalogue co-ordinator (first role) to team leader, to business manager of the National Catalogue team in which I led a team of 17 people in 2009. In these years won Catalogue Of The Year back to back. Also held roles of Media Planning and Integration manager & Local Marketing Manager as well as Brand Campaign Manager through til 2012
• Provided a very sound, broad and well rounded business, commercial background and produced excellent business acumen and understanding in retail and industry