Sarah Gange
Umina Beach,Australia
Summary
Results-driven marketing professional eager to build strategic, successful campaigns to drive profits, increase market share, and cement industry position. Focused, performance-minded manager with proven skills in project management, planning marketing strategies, stakeholder relations, and campaign optimisation. Ready to offer 16 years of experience to a new role dedicated to achieving exceptional results with a team-orientated mentality.
Current position:
Dermalogica (Unilever Prestige Division) ▪ The world’s leading professional skincare brand and cornerstone brand within the Prestige Division for Unilever. Distributed in over 80 countries, locally the brand is available through Salons, David Jones, Flagship Stores, Mecca, Pharmacy, and online.
Overview
16
16
years of professional experience
Work History
Retail Brand Manager (B2C)
Dermalogica
Crows Nest, NSW
10.2020 - Current
- Boosted sales and customer loyalty with highly effective messages
- Creation and implementation of strategic projects – idea generation, NPL positioning and introduction, marketing promotional strategies, and communication, in line with global and local requirements. Led projects against budgets and timelines, keeping cross-functional teams and assignments on task.
- Product Management (Lifecycle Management)
- Worked with the digital team to implement paid digital ads to drive, traffic, awareness, and conversion campaigns for retail channels and overall brand marketing campaigns.
- Facilitated product distribution and brand relationships with vendor and service providers (David Jones, Mecca, Dermalogica Flagship Stores)
- Developed and implemented national brand campaigns
- Oversaw all aspects of Dermalogica branded merchandise and implementation of GWP project, bringing in over $300k in revenue per year
- Worked on briefing annual brand health reports with a third-party market research company.
- Develop, recommend, and implement local through-the-line strategies and marketing plans through category analysis and consumer insight to grow the Dermalogica brand to a top 5 retail brand across all retail channels.
- Development and delivery of strategy presentations to key accounts and sales conferences.
- Provide post campaign reports locally and globally for new product launch and brand campaigns.
- Use insights into consumers' profile and behaviors to define a compelling local marketing strategy to increase consumers engagement.
- Review monthly marketing A&P spend lines assigned to role.
- Ensure all launches and promotions reflect the brand guidelines, philosophy and compas.
- Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.
- Led Assistant Brand Manager (direct report), with a focus on increasing client communications, campaign effectiveness and YOY sales.
- Supervised creation of marketing materials and collateral.
Trade Brand Manager (B2B)
Dermalogica
Crows Nest, NSW
12.2012 - 10.2020
- Surpassed sales volume goals and strategic management objectives with skilled channel management
- Improved channel branding and promotions through strategic brand planning
- Aligned activities with targets through knowledgeable forecasting and demand planning
- Enhanced product promotions by devising new marketing strategies for professional (B2B) channels
- Crafted marketing materials and content in a consistent tone and brand voice
- Event management of trade shows, conferences, and exhibitions, Including managing and implementing incentive programs for the Australian subsidiary including 6 overseas symposiums’ (the largest symposium had over 2,500 attendees)
- Worked with agency and in-house PR team on social media marketing and media partnerships.
- Developed online ads and company positioning on social media sites to increase monthly sales.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Planned advertising campaigns for online, print and other mediums.
- Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.
- Coordinated marketing events for showcasing product and service offerings.
- Collaborated with team to forecast based on sales and product profitability.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Marketing Coordinator
Dermalogica
Crows Nest, NSW
10.2008 - 12.2012
- Maintained brand vision, mission, and voice across all channels and collaborated with internal teams to develop an ongoing strategy
- Completed thorough evaluation of competitors, including pricing, sales histories, and marketing methods
- Managed trade social media content to create exposure to products and services
- Planned trade shows and professional event engagements, securing multiple leads
- Developed and implemented high-quality trade events and educational programs.
Customer Service Assistant
Dermalogica
Crows Nest, NSW
10.2007 - 10.2008
- Informed customers of promotions and special offers to increase sales
- Offered a polite, friendly, and engaging approach to customers and colleagues
- Collected information from customers to update records and accounts
- Arranged product deliveries and tracked orders
- Maintained organised system for files, business records, and service resolution.
Education
Skills
- Client experience management
- Campaign and strategic brand planning
- Staff coaching/Leadership (direct report)
- Supply chain management
- Advertising coordination
- Event management
- Product launch management – worked on over 70 New Product Launches
- Excellent communication skills
- Brand positioning
- Marketing strategy development
- Social Media Marketing
- Team player, collaborator, and stakeholder manager
- Market Analysis
- Budget Development
References
Available upon request.
Timeline
Retail Brand Manager (B2C)
Dermalogica
10.2020 - Current
Trade Brand Manager (B2B)
Dermalogica
12.2012 - 10.2020
Marketing Coordinator
Dermalogica
10.2008 - 12.2012
Customer Service Assistant
Dermalogica
10.2007 - 10.2008
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