Sarah Halliday

As an Account Manager and SEO Specialist at Gordon Digital, I spend my days developing and executing SEO strategies for our clients. This includes but is not limited to, optimising websites to increase traffic and engagement through carefully chosen keyword and intent research.

Creating a content strategy, with the aim of providing a positive user experience and appropriate content, to satisfy user queries. Perform technical, onpage and offpage, ecommerce, and content optimisations with the overall purpose to generate more leads, gain clients or achieve more profit for my clients.

I nurture strong business relationships through our monthly and quarterly reporting that communicates the progress of our client's SEO campaigns and ensure they align with their business and marketing goals.

As an SEO Account Executive, my role was to support our in-house SEO Account Managers whilst learning the specialist and technical skills of SEO.

I assisted with the preparation of comprehensive monthly reports, thus streamlining the process for our Account Managers and ensuring timely and informative communication with our clients.

Under the guidance of the team, I learn how to:

• Conduct keyword research to identify relevant and high-performing keywords for content optimisation.
• Improve website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
• Perform on-page and off-page optimisation, including internal linking to improve website visibility and authority.
• Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.

As the Digital Project Manager, my main responsibility was to facilitate the smooth delivery of projects (mainly website, some design), liaising with our agency's clients and the internal team of a web developer copy writer, and SEO specicialists.

I played a key part in client meetings and building project schedules, ensuring deliverables and deadlines are met.

Secondary to this role, I was also the Key Account Manager. This position was created to help bridget the gap for clients who had multiple services within the business, and wanted one point of contact. I presented Paid and SEO strategies on behalf of the account specialists, created internal tasks (in the form of resource management), and keep the team accountable to deadlines.

• Maintained monthly formal reporting to stakeholders that showed actionable insights to continually improve the strength of their investment.
• Preserved brand integrity through consistent quality assurance practices and impeccable attention to detail.
• Developed and presented quarterly to yearly marketing plans and reports to CEO and senior shareholders.
• Has successfully identified opportunities to increase client retainers or additional projects that increased company revenue whilst maintaining the best interest for the client.
• Created strategic marketing plans and communicated deadlines to ensure projects were completed on time and to a high satisfaction.
• Have planned, executed and reported on research and development activities such as focus groups, online surveys and customer interviews to obtain first-party data to inform business decisions and how to approach new markets.
• Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.

• Evaluated monthly performance statistics and used data to inform future strategies.
• Monitored and evaluated website analytics weekly to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative relationships.
• Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
• Managed Social Media and Google accounts for 20 clients, generating interest for existing and upcoming product or service releases.

• Adjusted Social Media and Google ads to better align with desired consumer audiences and improve conversion rates.
• Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce sharp, relevant collateral.
• Photographed events to produce high-quality images for both print and digital distribution.
• Planned marketing initiatives and leveraged referral network to promote business development.