Sarah Ingram

• Expanded services from social media management, branding, and logo design into dedicated content creation and on-site filming to meet client demand.
• Planned, filmed, and edited short-form content (Reels, TikToks, Stories) for wellness, lifestyle, and small business brands.
• Produced on-site content during brand shoots, events, retreats, and weddings, capturing high-quality visuals optimised for social media.
• Managed end-to-end content creation, including shot lists, filming, editing, captions, and delivery, across multiple clients and projects.
• Collaborated with clients and stakeholders, including business owners, brand managers, and event coordinators to translate vision into on-brand, scroll-stopping content.

• Supervised and mentored a team of 5 staff, overseeing daily operations and ensuring smooth event execution for thousands of attendees.
• Trained gate staff on effective communication, conflict resolution, and customer service strategies.
• Developed and implemented customer feedback and complaint handling systems, reducing response time and improving customer satisfaction.
• Analysed customer feedback and Zendesk data to identify trends and recommend service improvements, contributing to increased retention.
• Collaborated with cross-functional teams to manage inquiries and resolve complex issues promptly.
• Streamlined processes and introduced innovative solutions, enhancing team efficiency and consistently exceeding departmental goals.
• Maintained accurate documentation and ensured compliance with policies and industry regulations.

Supported 2 marketing managers across 4 nursing agencies, an NDIS support service, and an international startup nursing agency. We worked within a team across, Brisbane, Sydney and Melbourne.

• Developed and managed multimedia content across social media, websites, and email campaigns, enhancing audience engagement and brand reach.
• Planned and maintained editorial and content calendars, ensuring timely delivery of digital and print materials across multiple brands.
• Conducted research on trending topics and audience preferences, using insights to inform content strategy and drive engagement.
• Edited and optimised written content for clarity, consistency, and SEO, resulting in measurable increases in website traffic and visibility.
• Coordinated with freelance writers, designers, and influencers to ensure consistent quality and adherence to brand guidelines.
• Assisted in video production from pre-production planning to post-production editing for social media and digital campaigns.
• Analysed content performance metrics to identify trends and recommend improvements, contributing to more effective marketing strategies.
• Designed and executed digital campaigns, competitions, and giveaways to increase leads, customer retention, and online engagement.

• Developed and implemented strategies to enhance volunteer acquisition, retention, and participation in community programs.
• Facilitated workshops and events promoting cultural awareness, social responsibility, and community involvement.
• Designed promotional materials, managed digital platforms, and executed marketing campaigns to expand program reach and engagement.
• Analysed participant feedback and engagement metrics to tailor programs and drive continuous improvement.
• Built strong relationships with local organisations and stakeholders, establishing strategic partnerships to support initiatives.
• Served as a public spokesperson at events and online, representing the organisation and cultivating positive community relations.
• Produced informative blog content and digital communications to increase awareness of programs and initiatives.
• Oversaw website design and functionality improvements to enhance user experience and engagement.